The Marketing Review‚ 2002‚ 2‚ 319-355 www.themarketingreview.com Pachauri Moneesha Pachauri1 Nottingham University Business School Consumer Behaviour: a Literature Review In order to develop a framework for the study consumer behaviour it is helpful to begin by considering the evolution of the field of consumer research and the different paradigms of thought that have influenced the discipline. As described in this article‚ a set of dimensions can be identified in the literature‚ which can be
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B. Age Some researches highlighted that demographic variables have certain influences on the purchase decision (Puelles et al.‚ 1997; Burton et al.‚ 1998; and Ronjan‚ 2003). Like in the studies made by Javier‚ Cataluna‚ Navarro-Garcia‚ Phau (1999)‚ Rui Huang‚ Jeffrey‚ Villas Boas‚ (2006)‚ Rani (2009)‚ Ioan (2009) and Jones (2010)‚ shows that one demographic variable that greatly influence repurchasing decisions is age. Researchers cluster the respondents by age in order to know what ages in the
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“The business of fashion is just not about pretty clothes and petite models; rather‚ it’s a multi-dimensional industry involving contribution to the bigger picture” (Usama Hamayun‚ 2012). “Before blogging‚ fashion editors of mainstream newspaper supplements and fashion magazines were the last word on designer collections‚ but now bloggers and tweeters comment of fashion shows as they happen often posting photos of collections right from the runway‚ making them accessible to a much wider audience
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Souiden‚ et‚ al (2006) postulate that further in-depth studies are needed to investigate how branding can assist companies to achieve their organisational presence in the marketplace. Consequently‚ as there is inadequate research on branding literature‚ this study helped to establish a comprehensive understanding regarding the effectiveness of branding for small independent organisations. Therefore‚ this management report addressed the main research question of ‘how can small independent businesses
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Expectancy theory Literature Review: Vroom’s Expectancy theory Literature review: Pavel Smirnov Vroom’s Expectancy theory Word count: Advanced Writing Skills‚ GEN 2133 Date 07.04.2013 Contents Literature Review: 0 Literature review: 0 Pavel Smirnov 0 Vroom’s Expectancy theory 0 Advanced Writing Skills‚ GEN 2133 0 1 Literature review 2 1.1 Introduction 2 1.2 Expectancy Theory 2 1.3 Conclusion 3 2 Reference List 5 Literature review Introduction
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KFC spreading its wings and more throughout China By Ted Anthony The Associated Press BEIJING - The late Colonel Harland Sanders‚ whose bearded‚ down-home visage adorns chicken restaurants from Kentucky to Karachi‚ is headed for a new frontier: the mountains of Tibet. There’s more: The Mexican-style fast food of the Taco Bell chain will expand across China in the near future. Pizza Hut will step up its home deliveries. And KFC’s already imposing presence in the world’s most populous country
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Tutorial PHP by www.w3schools.com Organized by Nur Dwi Muryanto‚ 2009 PHP Tutorial PHP Tutorial PHP is a powerful server-side scripting language for creating dynamic and interactive websites. PHP is the widely-used‚ free‚ and efficient alternative to competitors such as Microsoft ’s ASP. PHP is perfectly suited for Web development and can be embedded directly into the HTML code. The PHP syntax is very similar to Perl and C. PHP is often used together with Apache (web server) on various operating
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Homelessness is a global tragedy that is an ongoing problem which arouses anxiety in government and civil society. There are many difficulties in defining what ‘homelessness’ really means. There has been a long debate about the definition of homelessness in Western countries (Neil & Fopp‚ 1992). Questions arise such as; how should we define people who don’t own their own accommodation but are staying temporarily with other households? Should they be labelled as homeless? This leads to the debate
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Writer: Linber LewisSchool: President’s College‚ GuyanaIf one asks the question‚ what can floods do?‚ then the following may seem like fitting answers. During the summer monsoon season‚ heavy rains cause destructive floods in Southeast Asia. In China‚ the floods of the Huang He River have been so frequent and devastating that the river is called Chinas Sorrow. Likewise in the US‚ record spring and summer rains in 1993 caused the Mississippi Rover to overflow its banks‚ flooding farms and towns from
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Insomnia Insomnia affects almost half of adults living in America. (# 8‚ 2012) This is a shared sleeping disorder that many people across the universe are diagnosed with. Several causes of insomnia include exercising too much‚ stress‚ withdrawal from alcohol or a certain drug‚ physical circumstances‚ and diseases. People with insomnia usually have trouble going to sleep or staying asleep‚ which causes people to have poor-quality sleep‚ which will affect their mood‚ energy‚ and productiveness
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