THE DYNAMICS OF GLOBALISATION Understanding globalisation. ..................................................................................................... 3 I) Who rules? ........................................................................................................................ 7 A) 1) 2) B) 1) 2) 3) C) 1) 2) 3) 4) II) A) B) 1) 2) 3) C) 1) 2) 3) D) III) A) 1) 2) B) The role of TNCs................................................................................................
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(October 8‚ 2011)‚ Business Today. [http://businesstoday.intoday.in/story/fmcg-firms-eye-health-food-market/1/19180.html] Accessed on June 25‚ 2012. [5] Kellogg’s Indian Experience. ICMR-IBS Centre for Management Research. [http://www.icmrindia.org/casestudies/catalogue/Marketing/Kellogg%27s%20Indian%20Experience.html Accessed on July 01‚ 2012]. [6] Kellogg’s Goes Snacking. (April 10‚ 2010). Business Standard. [http://www.businessstandard.com/india/news/kelloggs-goes-snacking/391573/] Accessed on June
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1 Managing Marketing Programs Pricing Strategies- Mobile Phone Industry By Parvez Rangwalla Email-ID:pryprv@gmail.com Welingkar Institute of Management Development & Research‚ Bangalore. 2 Topics Covered:Topic Page No 1. History and growth of mobile phone industry in India 3 2. Current scenario of Mobile phone industry 4 3. Marketing strategies of Major players- Nokia and Samsung 7 4. Pricing Strategies in Mobile Phone Industry 12 5. Current trend in mobile industry 17 6. Future of mobile industry
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Cited: Leander‚ Tom. "Best Buy in China - Business Strategy Case Studies - Case Study in Business‚ Management." Case Studies | Case Study in Business‚ Management. ICMR Home‚ 13 Dec. 2007. Web. 07 Dec. 2009. http://www.icmrindia.org/casestudies/catalogue/Business%20Strategy/BSTR299.htm Peppers‚ Don. "Best Buy Counts Customers -." CIO.com - Business Technology Leadership. The IDG Network‚ 01 July 2007. Web. 07 Dec. 2009. http://www.cio.com/article/8094/Best_Buy_Counts_Customers Puzzhangera
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22/04/12) Hill‚ C; G‚ Jone Hubbard‚ G. & P. Beamish. 2011. Strategic Management: Thinking‚ Analysis‚ Action. 4th Edition. Frenchs Forest: NSW: Pearson Australia. MacLeod‚ A.‚ McGrath‚ R.G‚ I.C. MacMillan. 2005. BHP Billiton. www.marketbusting.com/casestudies/BHP%20Billiton.pdf Published 06/07/05(Accessed 22/04/12) Malone‚ S http://www.reuters.com/article/2012/04/26/us-corporate-china-idUSBRE83P1IR20120426(accessed 26/4/2012) Michael E Michael E. Porter‚ Competitive Strategy (New York: The Free Press
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Amazon Internet Marketing Report Contents Client Overview 3 Site Audit 5 Effective Strategies 5 Ineffective Strategies 6 Missing Strategies 6 Summary 6 Competitor Profile 8 Site Audit 10 Effective Strategies 10 Ineffective Strategies 11 Strategy Amazon should adopt 11 Summary 11 Visitor Experience 13 Site Audit 14 Online Service Quality and Site Design 14 Current Online Activity 15 Summary 15 Metrics and Analytics 17 Site Audit 18 Demographics 18 Traffic
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1 Zaia in Macau: A Lesson in Understanding the Chinese Tourist Market ABSTRACT With China’s recent economic growth‚ Chinese tourists have become a major target market for Western companies. In reaching out to this new market‚ Western firms must consider how much to standardize or adapt their products and strategies across cultures. This paper uses the case of Cirque Du Soleil’s Macau show to evaluate this challenging decision. Through interviews with audience members and with a Cirque du Soleil executive
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Implementing a sustainable CSR Strategy through a System Dynamics Perspective: evidences from a Colombian case-study Enzo Bivona (*) ‚ Sonia Herrera Daza (**) Abstract During last decades‚ Corporate Social Responsibility (CSR) strategies received a growing attention from both businesses and non profit organisations. However‚ very often organisations fail to correctly implement a successful CSR strategy. Through the analysis of a case-study‚ this paper tries to demonstrates how a
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2010 Management Information System: McDonald’s case study Idris Sugiarto (21671532) McDonald’s is no doubt the world’s most powerful brand in quick service restaurant industry in terms of market share and brand value. Committed in quality‚ service‚ cleanliness‚ and value‚ McDonald’s must deliver its product to consumers with consistency and efficiency. This report will explore how McDonald’s corporation maintains its operational excellence through support from integration of sophisticated technologies
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http://www.wikinvest.com/stock/ Limited_Brands_%28LTD%29#_note-ltd4 Limited Brands‚ Inc.(2009‚ March 27) Tuck School of Business at Dartmouth. (n.d). Victoria’s Secret. Retrieved Jun 1‚ 2010‚ from http://mba.tuck.dartmouth.edu/digital/Research/CaseStudies/6-0014.pdf Wilkinson‚ N.‚ Woolrath‚ J.‚ Zuloaga‚ M.‚ Roja‚ G.‚ Milyard‚ B Ambartsumyan‚ A. (2010‚ February 15). Victoria ’s Secret Stores Go International:Lingerie Stores To Open Worldwide. Retrieved Jun 1‚ 2010‚ from http://womens-intimate-apparel
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