Overview It’s not a surprise when the Lululemon Athletica’s founder Chip Wilson got his inspiration from a commercial yoga class he took in Vancouver. Having past experience in surfing‚ skating and snowboarding business‚ Chip figured out that the experience of post- yoga rush is somewhat familiar to that of surfing and snowboarding‚ and believed yoga would become popular again. At that time‚ yoga practicers performed excercises in cotton clothing and it was proven not to be suitable as the fabric
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COURSE SCHEDULE – MGMT 699‚ SUMMER 2014 Date 5/13 5/16 5/20 Chapter/Topic Introduction Syllabus Case Study - Robin Hood Chapter 1 - What is Strategy and Why is it Important? Chapter 2 - Charting a Company’s Direction: Vision and Mission‚ Objectives and Strategy Case Study– Mystic Monk Chapter 3 - Evaluating a Company’s External Environment Case Study – Lululemon Chapter 3 Case Study – Lululemon Assignment Read Chapter 1 and Robin Hood case and come to class prepared to
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Lululemon of SWOT analysis Strength Strong distribution: Lululemon has three large distribution facilities located in Vancouver‚ Sumner‚ and Melbourne. These large facilities allow the company to operate efficiently and distribute its products to its stores around the world. Merchandise was typically shipped to retail stores through third-party delivery services multiple times per week. Widen product lines: Lululemon offers high quality athletic apparel and accessories‚ especially yoga products
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As of the writing of this analysis‚ Lululemon Athletica was trading at just above $66. Marketing sentiment on Lululemon Athletica is positive‚ as indicated by the fact that the company has a higher P/E ratio than Nike‚ but the intrinsic value analysis suggests that Lululemon Athletica is in fact overpriced and should be sold. Conclusion Lululemon’ s excessive progress period is greatly to be at an end. There are pressing questions about the company’s ability to keep growing given the narrowness
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Brand Expansion plan for Lululemon Current Brand Introduction For a long time‚ Lululemon has been a successful brand in apparel industry. Even though Lululemon has a complete male’s line with good quality apparels‚ females make up the company’s main customer groups. The brand images of Lululemon are yoga‚ comfortable clothing and good quality. Lululemon’s production line is largely based on yoga-inspired athletic apparels. For branding strategy‚ the company developed brand communities to make
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wears with premium prices. Their products have long last time and customized design. Lululemon’s costumer service is compatible to the products they delivered to the customers. In the store‚ Lululemon educates their guests instead of selling‚ which allows attention to details to each garment. In addition‚ Lululemon is highly integrated with communities. Their marketing research is mainly rely on the directly feedback from customers. They use brand ambassadors and word of month as main marketing channel
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of the company (Pearce & Robinson‚ p. 95). There are 5 forces analysis in driving industry competition advocated by Michael E. Porter‚ they are some general principle that applicable for any type of business‚ particularly for Tune.com Hotel Company set up in Malaysia. This competitive forces shape Tune.com Hotel generic strategy in order to accomplish the company’s objective‚ that is to accommodate the guests with greater value. The five forces analyses on tourism industries service from Tune.com
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Question 1. –(refer to appendices on p.5) Political 1) From 1991-1998 No longer anti-alcohol campaign to boost ice-cream industry. Ice cream industry had to complete with substitute products. 2) Since 1998 Financial Crisis‚ Russian rubles devalued by two-thirds. Russians cannot afford foreign products and companies relied more on national suppliers. 3) 1999 VAT raise. Fruit-based ice-creams and popsicles raised to 20% VAT. Consumer buy less ice-cream because of elastic demand‚ revenue is less
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------------------------------------------------- Table of Content ------------------------------------------------- Table of Contents Introduction 3 Executive Summary 3 Porter’s 5 Forces 3 The Dubai Real Estate Sector 4 Applying Porter’s 5 forces to Dubai Real Estate Sector 5 Competitive Rivalry within the Industry 5 Bargaining Power of Buyers 6 Booming period 6 After the crisis 6 Bargaining Power of Suppliers 6 Booming period 6 After the crisis 7 Threat of New Entrants 7 Threat
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A PROJECT ON PORTERS FIVE FORCES MODEL FOR FOUR WHEELER COMPANY TATA NANO INDEX. 1. INTRODUCTION TO PORTER’S FIVE FORCES MODEL. 2. INTRODUCTION TO Tata Nano. 3. PORTER’S FIVE FORCES FOR HERO HONDA. 4. THREAT OF NEW COMPETITORS. 5. RIVALRY AMONG EXISTING FIRM IN INDUSTRY. 6. THREAT OF SUSTITUTES. 7. SUPPLIERS BARGAING POWER OF CONSUMERS. 8. BIBLIOGRAPHY. 1. PORTER’S FIVE FORCES Diagram of Porter’s 5 Forces Threat of Entry Rival Supplier Power Importance of volume to supplier
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