Demographics 2013 Contents Week 1 – Introduction of Demographics 4 Six Interrelated Macro environmental Forces 4 Key Demographic Trends 5 Economic conditions 5 External Macro environment 5 Competition 5 Social and Cultural Forces 7 Industry Life Cycles 8 Political and Legal Forces 8 Fiscal and Monetary policy 8 Week 2 – Basic Demographic measures 10 Basic Demographics Measures 10 Descriptive Statistic methods 10 Types of Data 11 Comparing and Evaluating Data 12
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what it brings to lives of the individuals who work at Lululemon.” -Chip Wilson‚ Lululemon Athletica Founder MGMT 4P90 Lululemon Athlerica SHA LAI # 4181236 2013.June.24th. Table of Content Excusive Summery Lululemon Athletica (usually referred to simply as “Lululemon” or “Lulu”) is a Canadian athletic apparel store that specializes in comfortable‚ quality clothing. The products are specifically designed for an active style. Lululemon have developed a cult-like following among athletes
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LULULEMON PUBLIC RELATIONS PLAN Casey Brogan Taylor Johnson Carlee Myers Elizabeth Stapleton Background Athletic apparel is a rapidly growing industry in the United States. The demand for yoga apparel is increasing and retailers in the U.S. are profiting. Workout apparel is worn everywhere‚ it is no longer limited to simply exercising. Top athletic apparel retailers in the U.S. include‚ Under Armour‚ Dicks Sporting goods‚ Bon-Ton stores‚ Kohls Corporation‚ Quiksilver and Christian Dior. Analysts
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addressed first. While Lululemon perceived and projected their employee relation to be excellent‚ the truth was far from what it looked. Stokes (2008) has illustrated that Lululemon’s business model was based on raising the level of health for their staff and community. But sadly the employees were stressed to maintain positive emotions and also they did not have the freedom to voice their concerns (Beninger et al 2014). Few employees and the brand ambassadors has described Lululemon to be hypocritical
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Expansion into Qatar November 2014 Table of Contents 3 Company Overview 4 Key Factors to be Considered 4 Why Continue our Global Expansion 5 Why Expand to Qatar 6 What Challenges will Lululemon Face 6 Is Qatar ready for Lululemon 8 Is it Feasible to expand to Qatar 9 Next Steps 10 Bibliography Overview of Lululemon Although the company was founded in 1998‚ Lululemon’s first real store opened in British Columbia 2000. Chip Wilson‚ founder‚ had being part of the surf‚ skate and snowboard scene for
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Lululemon is a successful clothing company that sells yoga pants‚ with women as the main targeted demographic for the yoga pants. There was an issue that came up with the yoga pants as they were too sheer and people could look right through the pants after a certain amount of time and use. When customers started to complain about the fabric and quality of the yoga pants‚ the founder‚ Chip Wilson‚ pointed his finger back at the women and complained about their body sizes. Later‚ he apologized for
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socially responsible practices at Lululemon athletica. Lululemon athletica is a Canadian athletic apparel retailer‚ Inspired at designing athletic wear for both men and women who participate in a variety of sport such as yoga‚ running‚ mountain climbing and cycling. Like all organizations leadership beliefs contributed to the behavior and attitudes for their performance and success in the long run. LUlulemon has succeeded in developing both a brand and a culture of customers with a believe that wearing
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with narrow target market problem‚ Lululemon can use their current capabilities and facilities to produce a new line of product which is a market that features fitness lifestyle‚ for example‚ tennis clothing‚ volley ball wear‚ golf wear‚ even casualwear for who are interested in breathable clothes. Lululemon can fabrics‚ labor and facilities that they already had to produce so the marginal cost will be low. There isn’t a need of new factories or equipment. Lululemon should keep on focusing on women
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Lululemon Athletica‚ Inc. Created by: Kelsey Davis GBA 490-901 March 21‚ 2014 Table of Contents Executive Summary To: Laurent Potdiven Chief Executive Officer Lululemon Athletica Inc. This report has been created with the intent to analyze the athletic apparel industry with a specific focus on Lululemon Athletica‚ Inc.‚ further refered to as Lululemon. In this report you will find that the strengths and weaknesses of Lululemon’s current strategies and future goals are analyzed and
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LULULEMON CASE STUDY FEBURARY 9‚ 2013 Question # 1 SWOT Strengths: niche market leader‚ product technology‚ customer focused‚ quality‚ innovation‚ brand‚ corporate social responsibility‚ and sustainability Weaknesses: perceived female focus‚ Local centricity‚ price point‚ inventory‚ perceived as yoga only‚ distribution‚ and access to stores Opportunities: Product diversification‚ line expansion‚ accessories‚ leveraging perceived expertise‚ category leader‚ and expert Threats: Buyout
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