in the luxury car market in India is much more than mere market dynamics in a particular car segment. It is a reflection of the changing lifestyle of the affluent class in the country. Luxury car majors in India - Mercedes-Benz‚ BMW and Audi put together have around 85% market share. The German car brand Mercedes-Benz had first-mover advantage as it had started operations in India in 1995 and there was no direct competition in this category. So‚ it remained ‘Numero Uno’ luxury car brand in India
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The World Business Council for Sustainable Development defines CSR as ‘the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as the local community and society at large.’ Marks and Spencer are the UK’s leading retailer of quality clothing‚ food and home products with over 21 million UK customers. They have a team of 78‚000 employees and over 2‚000 suppliers. In January 2007
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Deadline extended! Microsoft CSR Case Study Competition 2011 Have you heard of corporate social responsibility? Are you passionate about not only doing business but also dong good at the same time? Do you believe that being socially responsible and sustainable is not only the good way but the right way to go? Here is the platform for you to express your ideas and challenge your mind. The deadline for signing up is extended to 23rd March The deadline for report submission is extended to 27th
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MJC/Barney’s-NSH/Hermès: Applicable law: • Bonebrake: The handbags are the predominant thrust of the agreement‚ and they fit in a shopping cart similar to UCC Coffee cans. UCC applies. §2-105. Enforceability: Offer §2-104(1): o NSH’s owner manifested his willingness to bargain when he met with buyers from MJC. Moreover‚ he said‚ “I am happy to have you buy all the bags we make for $8‚000 each‚ just as we have done for the past several years.” Acceptance §2-104(1): o The head buyer from MJC accepted
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company‚ they found that the average CSR decreased during their 15 year time period. “ Although anecdotal evidence suggests that CSR is rapidly becoming commonplace within U.S. corporations‚ our findings have a somewhat mixed message. Although U.S. companies have significantly increased their CSR strengths during the past 15 years‚ CSR concerns appear to have proliferated during the same period‚ and many remain unaddressed. The net result is that our measure of net CSR strengths (strengths minus concerns)
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Demand Elasticity of Luxury Automobiles In the luxury automobile market‚ there are many vehicles that boast high quality workmanship‚ luxurious appointments and powerful drivetrains. For this research paper‚ the midsize luxury sedan segment was chosen because most of the vehicles from the brands in this segment have similar features‚ power‚ and most importantly‚ price tags. The flagship models of the brands were not chosen since the features and amenities are very different from car to car to such
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Capstone Course Cigarette Production and CSR 10.12.12 For the capstone course we are supposed to do research which consists of research proposal‚ research diary and final report‚ which should include finally all the facts‚ knowledge of research question‚ final report is the result of the project. I was always interested in cigarette industry‚ I mean how do cigarette corporations like Philip Morris or British American Tobacco‚ for instance
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“Technology creates opportunities for people and organizations to realize their full potential” is the thought driving Microsoft’s corporate citizenship program. With the enduring commitment to serve needs of communities worldwide Microsoft is playing the role of a responsible global citizen. Going far beyond its products and services it has collaborated with business partners‚ governments and non profit organizations around the globe to fulfil its commitment. It delivers new technology to people
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CSR Course Reflection – Inside India: Discovering New Realities Corporate Social Responsibility (CSR) & Corporate Shared Value (CSV) Before reflecting on the related Indian course module‚ it’s pertinent to have a better understanding of how CSR has evolved over the years‚ and how more companies are now subscribing to CSV to remain relevant. In many countries around the world‚ economic activities are mainly organised by business entities‚ while governments‚ due to lack of resources‚ withdraw from
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4 Approaches to CSR Corporate social responsibility is the management’s obligations to make choices and take actions that will contribute to the welfare and interests of society as well as the organization. CSR can be a difficult concept to be understood because different people have different beliefs as to which actions improve society’s welfare. To make matter worse‚ social responsibility covers a range of issues‚ many of which are ambiguous with respect to right or wrong. Eg. Kmart declare bankruptcy
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