responsibility" has come into common. The concept of CSR has attracted considerable attention in recent years. However‚ CSR may have confused many corporations whether CSR brings benefits to the corporations‚ whether it is worthwhile to contribute organizational resources to CSR. Different studies have brought different answers to those questions. In the following paragraphs‚ we will briefly discuss whether CSR are necessary and the effectiveness of CSR. As the competitors have started showing they are
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place their brands and products in movies or in TV series to subtly get consumers to notice their brands‚ this is called brand placement. Two products which I have noticed in movies are Apple iMacs in the Twilight movie Breaking Dawn Part 1 (2011) and Manolo Blahnik shoes in the Sex and the City Movie (2008). These were both big blockbuster hits which many people viewed and obsessed over. They both star very famous celebrities who play desirable characters. In the movies both the brands are clearly
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Nike’s CSR Challenge Case Study In 2005 after reporting on its widespread abusive treatment in factory plans Nike’s came back to report on its social and environmental practices. Some of the Challenges that Nike and other apparel industries face in its supply chains around the World are many. Companies like Nike needs to consider people‚ planet and profit from now on. Nike understood as well as other competitors that seeking good societal relations should be seen as both good to society and
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responsibility (CSR) might have a role in this venture. To study the perspectives of the company’s stakeholders regarding the idea‚
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|PROPOSAL FOR CORPORATE SOCIAL RESPONSIBILITY PROJECT | |SAVE CAT PROGRAM | | | |DURATION: JANUARY 2011-APRIL 2011 | | | |PREPARED BY
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brand design + strategy BRAND ASSESSMENT WHAT IS A BRAND? Though a brand is oftentimes mistaken as a variety of different things‚ it’s important to understand its ambiguous nature. A brand is not simply the logo‚ nor the visual identity. A brand is not the product‚ the service‚ the slogan or the advertising campaign. A brand is not even controlled by the company behind it. Rather‚ a brand is a collection of perceptions that reside in the mind of the consumer/customer. It is the gut feeling
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CHAPTRE 1 1.1 ABOUT THE COMPANY NATIONAL THERMAL POWER COOPERATION NTPC is the largest power Company in India‚ it was setup in 1975 to accelerate power development in the country. NTPC is among the world’s largest and most efficient power generation companies. It has been ranked among the top 500 on the Forbes ’Global 2000’ list of the world’s largest and most powerful public companies. It is a part of Forbes list of World’s 2000 Largest Companies for the year 2014‚ NTPC occupies 424th place. The
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the social and environmental problems of society.In this technology time‚ it is so easy to reach the information whatever they want They always follow the daily news from the world and care about them.Due to the fact that paying for the strategies of CSR increases attention to the corporation.Companies’ understanding of social responsibility should always be the part of their investment strategy.They should regard the “Corporate Social Responsibility” as a business management philosophy not as a social
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Corporate social responsibility (CSR) is mainly about the awareness of and actions in support of environmentally sustainable societal development. Yet to be mainstreamed into corporate practice with a firmed up definition‚ CSR actions aim at mitigating the diverse environmental impact of the activities of the business‚ and at reducing inequalities and alleviating deprivation and poverty in the communities across the country. In the wide range of possible CSR actions‚ each business is expected to
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IMPORTANCE OF COMPANY’S CSR ACTIVITIES IN INDIA: IT’S EFFECT ON CONSUMER BUYING BEHAVIOUR For Business Research Methods Submitted to‚ Submitted By‚ Dr. Gunjan Malhotra Shrirang Jadhav (09FT-064) Mohd Afroze Ali (09FT-085) Mohd Asif (09FT-086) Nitesh Bhagchandani (09FT-185) Table Of Contents Abstract: 3 Keywords : 3 Introduction: 3 Literature Review: 6 Research Gaps: 8 Objective: 8 Research questions: 8 Research Hypothesis: 8 Methodology: 8 Discussion and observation: 9
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