Page 1 of 22 © IMM Graduate School of Marketing Good Answer Booklet MAC/ECO101 Page 2 of 22 Note: These answers were written by students under examination conditions. Whist it may be possible to find fault with some of the answers‚ keep in mind that they satisfied the examiners about the student’s knowledge and ability. © IMM Graduate School of Marketing Good Answer Booklet MAC/ECO101 Page 3 of 22 MACROECONOMICS (MAC) ECONOMICS 1 (ECO101) 24 OCTOBER 2012 SECTION A (40 MARKS)
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PROBLEMS SCIENTIST FACE IN PREVENTING THE REOCCURENCE OFMALIGNANT MELANOMA. Melanoma is the deadliest form of skin cancer. Whether it’s called malignant melanoma or simply melanoma‚ this cancer can metastasize (spread) rapidly. With early detection and proper treatment‚ melanoma has a high cure rate. Early detection and treatment are possible because melanoma typically begins on the surface of the skin. It develops when melanocytes are damaged‚ which causes these cells to grow uncontrollably. As
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1. What are your chosen company’s marketing principles? Is this company trying to provide superior quality/value products‚ to have excellent services‚ to be innovative‚ to have a valuable brand name‚ or to understand competitors / consumers through market research capabilities... etc? How and where do you find this information*? You can find this from company’s mission statement‚ advertising slogans‚ and other places (e.g.‚ company’s website‚ information for investors‚ leaflets). *This is where
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OUTLINE OF THE COMPANY AND ITS CORE BUSINESS ACTIVITIES 3 1.2 OVERVIEW OF CURRENT BRAND PORTFOLIO AND POSITIONING 4 1.3 PURPOSE OF THE STRATEGIC PLAN 4 2. SITUATION ANALYSIS 4 2.1 ENVIRONMENTAL ANALYSIS 4 Technological Environment 5 Social Environment 6 Political environment 7 Economic Analysis 8 Market Share 11 Segmentation 13 2.3 COMPETITOR ANALYSIS 19 Threat of New Entrants 20 Threat of Substitute Products 21 The Bargaining Power of Customers 22 The Bargaining Power of Suppliers 23
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|dipayan@iimidr.ac.in | |Instructor 3 |Amlendu Dubey |C‚ First Floor |569 |amlendu@iimidr.ac.in | Course Description The course covers macro-economic theory and its applications particularly to the Indian context. The main theoretical framework for the course will be IS-LM and Aggregate Demand – Aggregate Supply. We begin the course with understanding national income accounts. We then set
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commonly used de-icing agent (Road salting). Sometimes‚ it can be used along with some anti-caking agents like sodium hexacyanoferrate (II) or sand and grits. These elements like sodium‚ chloride‚ ferrocyanide and other impurities seep into our environment when the snow or ice melts‚ and poses a threat to water bodies‚ soil‚ vegetation and large number of species sustaining on them (Environmental‚ Health and Economic Impacts of Road Salt). De-icing of the roads is‚ beyond a doubt‚ very essential‚
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Changes in the environment affecting the marketing activities of Indian Industries Marketing Management Marketing Environment The market environment is a marketing term and refers to all of the forces outside of marketing that affect marketing management’s ability to build and maintain successful relationships with target customers. The market environment consists of both the macro environment and the microenvironment. The microenvironment refers to the forces that are close to the company
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Economics with Study Guide. Cincinnati: South-Western College Publishing. • "Macroeconomics/Microeconomics." Encyclopedia of Business and Finance. Ed. Allison McClintic Marion. Gale Cengage‚ 2001. eNotes.com. 2006. 20 Nov‚ 2009 • McCrane‚ Jim. “Macro vs. Microeconomics: How Do The Courses Compare?” ----------------------- [1] Source->
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PART 2 Marketing Analysis 3 4 5 6 7 8 The marketing environment Understanding consumer behaviour Understanding organizational buying behaviour Understanding marketing ethics and corporate social responsibility Marketing research and information systems Market segmentation and positioning 72 108 145 180 216 259 CHAPTER “ Change is the only constant. 3 1 2 3 4 5 A. TOFFLER ” The marketing environment LEARNING OBJECTIVES After reading this chapter‚ you should be able to: describe
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firms make choices‚ how they interact in markets‚ and how the government attempts to influence their choices. Macroeconomics: The study of the economy as a whole including topics such as inflation‚ unemployment‚ and economic growth. Micro and macro are closely interwined because changes in the overall economy arise from the decisions of individual households and firms. CHAPTER 2 Trade off: The idea hat because of scarcity‚ producing more of one good or service means producing less of
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