Brand Extensions Brand extension is a marketing strategy according to which a company marketing a product or a service launches a new offering (product or service) that is related to the one of the existing brands of the company‚ but offers different benefits and/or targets a different segment. Organizations use this strategy to increase and leverage upon their brand equity. When a firm is introducing a new product‚ it has the following 3 choices on branding: 1. Developing a new brand for the
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Lays 3. Uncle Chips 4. Haldiram 5. Parle products FLAVOURS 1.Bingo! Yumitos - ’Take a Yumitos Break’ Premium salted International cream &onion Red chilli Bijli Masala Remix Juicy Tomato Ketchup Fiery Red Tomato Oye Pudina 2.Bingo! Mad Angles - "Har Angle se Mmmm..." Mad Angles Tomato Mischief Mad Angles Chilli Dhamakaa Mad Angles Achaari Masti Mad Angles Masti Chaat Bingo! Tedhe Medhe - "Har Stick mein alag twist..." Bingo Tedhe Medhe Bingo! Tangles - "Khaoge to Khilaoge
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| 2012 | | | Consumer behaviour in maggi noodles | | Submitted By: Nidhi Sharma Shubham Jain Stuti Goel Sumit Gugnani Submitted To: Prof. Ranjita Gupta Acknowledgement Apart from the efforts of me‚ the success of any project depends largely on the encouragement and guidelines of many others. We take this opportunity to express our gratitude to the people who have been instrumental in the successful completion of this project. We would like to show my greatest appreciation to Prof. Ranjita
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Conclusion 20-22 References 23 2.0 Situation Analysis There are some critical issues that I face. One is that the concept is so different and new that it may be difficult to change the largest market’s buying behavior since ketchup is a staple which consumers have become accustomed to in options and flavor. Also‚ since this product is a premium option and will be priced higher it will alienate a lot of those who will not pay more for an ingredient that is given away free at
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BCG MATRIX FOR NESTLÉ BANGLADESH LIMITED SBUs INTRODUCTION Strategic business unit (SBUs) a single business or collection of related business that can be planned separately from the rest os company‚ with its own set of competitors and a manager who is responsible for strategic planning and profit performance. Question Marks- Build Strategy‚ Stars-Hold Strategy‚ Cash Cows-Harvest Strategy‚ Dogs-Divest Strategy. In the commercial arena‚ the choice of an effective strategy is perhaps the most important
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AN OVERVIEW ON NOODLES PRODUCT… Instant noodles are dried or precooked noodles fused with oil and often sold with a packet of flavoring. Dried noodles are usually eaten after being cooked or soaked in boiling water for 2 to 5 minutes‚ while precooked noodles can be reheated or eaten straight from the packet. Instant noodles were invented by Momofuku Andō of Nissin Foods‚ Japan. Page 1 History Instant noodles were first marketed by Momofuku Ando‚ who was born in southwestern Taiwan
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garlic paste A small bunch of finely chopped corriander(dhania) 1 green chilly finely desseded and chopped 2 tsp tomato ketchup 4 slices of bread Butter to roast Salt to taste METHOD : Place the crumbled cheese (paneer) in a bowl Add the red chilli powder‚ garam masala‚ salt‚ chopped coriander‚ chopped onion‚ and cumin powder mix them lightly Add the tomato sauce or ketchup and the ginger garlic paste.mix them in mixture .Set aside while you prepare the bread. Remove the crusts from your
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without losing the existing‚ easy and instant consumer recognition of the Coca-Cola Coke (http://www.nytimes.com/2009/01/31/business/media/31coke.html?_r=0). “Heinz Ketchup Waves Goodbye to the Gherkin” – Heinz Ketchup were effective when changing their label from focusing on a gherkin to focus on a fresh ‘grown not made’ tomato. This way they were able to express a healthy and good quality product by changing the packaging label and design. They succeeded with the j.n.d‚ and captured the pro-health
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Semiotic Advertisement Analysis 1. Heinz Ketchup Denotation: In this advertisement‚ Heinz transforms a bottle of tomato ketchup into a garden-fresh tomato‚ denoting that it is entirely made up of a natural ingredient‚ Whether Heinz actually changed the ingredients in its ketchup while this campaign launched is unknown‚ but regardless this ad appeals to those looking to eat better quality foods. The color of the backdrop‑Red is a very emotionally intense color‚ it enhances human metabolism‚
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Company name: Field Fresh Pvt. Ltd. (Del Monte Foods) SBU: Processed foods & beverages Strategic group: Nestle (Maggi)‚ HUL (Kissan)‚ Dabur (Real) Industry Analysis: A. Bargaining Power of Suppliers-Low * Switching costs- low * Differentiation of inputs- low * Threat of forward integration- high * Supplier concentration- low The Porter’s “Five Forces” framework for packaged food & beverage industry analysis Bargaining Power of Buyers- Low * Buyer concentration: less
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