CERTIFICATE This is to certify that the project work “ANALYSIS OF KINGFISHER AIRLINES” is a bonafide record of work done by Mr. Debasis Patra under my guidance in partial fulfillment of the requirements for the programme in PGDM in Aviation. Prof. S. N. Mishra Head PGDM- Aviation Management ACKNOWLEDGEMENT I take immense pleasure in thanking Prof. S. N. Mishra‚ Head (Aviation Management) for having permitted me to carry out this project work. Finally‚ yet importantly
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Concept A study finds that there are 88% of Australian women spending in online cosmetics and beauty (Powertail.com.au). Being an online retailer in the Australian cosmetics industry has many advantages. It is convenient for buyers to shop and access to a wider variety of many product lines at the same time. Meanwhile‚ it is time-saving and also money-saving for the customers rather than buying cosmetics at the local stores. However‚ due to the increasing numbers of online stores and online retailers
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INTRODUCTION Background of the study:- Service Marketing Services include all economic activities whose output are not a physical product‚ are generally consumed at the time it is produced‚ and provide added value in forms that are intangible concerns of its purchaser. Philip Kotler has defined Service Marketing as: “Any act or performance that one party can offer to another‚ that is essentially intangible and does not result to the ownership of anything. Its production may or
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Kingfisher Airlines‚ which redefined air travel in India‚ hit financial turbulence in late 2011 due to mounting debt and a shortfall in expected revenue. Despite restructuring the debt with the help of creditors‚ the airline found it difficult to extricate itself out of its troubles. The case tracks the transformation in the Indian aviation sector as well as the ups and downs of Kingfisher Airlines. It provides information on the complex debt restructuring exercise at Kingfisher Airlines. Introduction:
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Kingfisher Airlines Marketing Strategies Kingfisher airlines launched its domestic air service operations in May 2005.KFA was promoted by UB group and offered a single class- “Kingfisher Class”. KFA successfully leverage the youthful and vibrant image of its kingfisher beer brand and called its airlines as ‘Funliners’ to emphasize the fun-filled experience. Within the first six months of its launch‚ KFA managed to corner a 6% market share in the domestic air travel mark. KFA started its operation
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Question 1: Globalization brings a lot of chances for companies to expand its operation to capture more benefit‚ however‚ it also bring many challenges such as more competitors. Airline industry is an industry which has captured a lot of benefit from globalization‚ and AIRASIA is one of the most successful companies in the air industry. AIRASIA was founded by a government owned organization DRB-Hicom in 1993 and started operation on 18 November. However‚ it was not successful
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......................................................7 Liquid ratio………………………………………………………………………………………………….8 Financial Leverage Analysis…………………………………………………………………………10 Financial Activity Analysis…………………………………………………………………………..12 7) Kingfisher Airlines- The competitor………………………………………………………………….13 8) Financial statement analysis with the ratios Profitability Ratio……………………………………………………………………………………15 Liquid ratio…………………………………………………………………………………………….16 Financial Leverage Analysis……………………………………………………………………
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A Study on Brand-Switching Behavior and Promotional Strategies for High-End Airline Flight Services Mihir Dash* and Jacob Alexander** This study analyzes the impact of different promotional programs on the brand-switching behavior of students with respect to premium flight services to determine the ‘optimal promotional mix’ that service providers should offer. This study uses the Markov brand-switching model in combination with game theoretic techniques to find the optimal promotional mixes
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business world has become a place where it is difficult to even get by. The airline industry too is one of the toughest and most challenging in the world today‚ and has been so for last couple of decades‚ ever since the winds of globalization started blowing all over the globe. It was always a difficult task for an airline to establish itself in a competitive market and Air Asia too faced the same hurdles that many other airlines faced. The difference however‚ is that Air Asia managed to rise above its
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Management - Minor Individual Assignment Virgin Australia will become a majority foreign-owned airline after the federal government allowed the cashed up Middle Eastern carrier Etihad to raise its stake to 10 per cent from 4.99 per cent. It will take the combined ownership of Virgin’s three biggest shareholders - Sir Richard Branson’s Virgin Group‚ Air New Zealand and Etihad to 55 per cent. The two airlines have a code-sharing arrangement; the companies offer 24 flights per week between Australia and
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