Value Chain Analysis of AirAsia The value chain analysis is used to evaluate the value of each particular functional activity that is added to the organisation’s products or services as seen in Diagram 1 [pic] a) Logistics This involves all areas of receiving‚ storing of inputs when producing outputs. So far‚ AirAsia only operates on a single type of aircraft‚ the Boeing 737-300. Based on a report published by Aero Connections in 2004‚ that particular model was the best selling commercial
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AirAsia was initially launched in 1996 as a full-service regional airline offering slightly cheaper fares than its main competitors. Unable to stimulate the market or attract enough passengers‚ the company was beset with major financial troubles. In 2001‚ Tony Fernandes reinvented the airline to model Southwestern’s no-frills/low cost design and with only three B737 aircrafts was able to quickly create one of the most profitable airlines in the world. Economies of Scale – Economies of scale exist
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The third micro environment is Marketing Channel. AirAsia has cultivated a reliance on Internet innovation for its operational and vital administration‚ and gives an online ticket booking administrations to explorer on the web. Air Asia is utilizing Customer Relationship Management (CRM) as their execution estimation framework. This execution estimation framework is putting client at the heart of the business. It fulfils the client needs and needs. It is technique and procedure of obtaining‚ holding
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The Management Of Theory Jungle It was Harold Koontz who introduced the concept of Management Theory Jungle. ’Management Theory Jungle’ was made in an environment where the development of management theory had escalated over a period of two decades. This has resulted to confusion and conflict which many theories have entangled in it. As such‚ it is seen as a jungle. Koontz defined the management theory jungle by identifying and classifying major management theory. Six schools of thoughts were
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Successful management requires an understanding of the fundamental concepts of effective management techniques and principles. In order to gain such insight‚ and manage effectively and efficiently‚ managers must develop an awareness of past management principles‚ models and theories. From the turn of the 20th Century‚ the need for a formal management theory was growing evident; organisations required a system to guide managers in an attempt to improve productivity and efficiency of workers. This
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THE MANAGEMENT THEORY JUNGLE The purpose of this article is to identify the various schools of management theory‚ indicate the source of the differences‚ and to provide some suggestions for disentangling the management theory jungle. Koontz describes six schools of management theory as follows. 1. The Management Process School The management process school views management as a process of getting things done with people working in organized groups. Fathered by Henri Fayol‚ this school views management
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Classical Management Theory Early Management Theories Early Theories of Organizations emerged mainly for military and Catholic Church. The metaphor of the machine was dominant‚ where organizations are viewed as machines. Therefore‚ the organizational application was‚ since workers behave predictably (as machines do rarely deviate from the norm)‚ management knows what to expect‚ and workers operating outside expectations are replaced. Classical Management Theories There are three well-established
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Management and Organization Theory Management Theory Views on management have changed substantially over the past century and particularly in the past few decades. As of today‚ in any business or organization‚ in order to accomplish desired goals and objectives‚ management is needed by getting people together to able to: * Planning - meeting goals‚ being ready for crises * Staffing - recruiting‚ training * Organizing - time management‚ team building * Leading - communication‚ motivation
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1. What inspiration may the present day school managers draw from the management theories and concepts of: 1.1. Frederick Taylor 1.2. Henry Fayol 1.3. Max Weber 1.4. Elton Mayo 1.5. Douglas Mc Gregor 1.6. Contingency Model of Management ANSWER: Different Management Theories provide school heads with opportunity to enhance their knowledge and skills in operating and managing an organization. Definitely‚ these became very essential to managers for it helps them to maximize their capabilities
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4 April 2012 Question 1 -‐ Classical Management Theory and Leadership Communication Communication is a channel that we use everyday to convey ideas‚ thoughts and exchange information. Communication
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