4 April 2012 Question 1 -‐ Classical Management Theory and Leadership Communication
Communication is a channel that we use everyday to convey ideas, thoughts and exchange information. Communication consists three elements: sender, receiver and message. Stephen Robbins (2003) defines communication as the transference and understanding of meaning. Communication requires the sender and receiver sharing common language to enable the information transferred to receiver and receiver is able to understand the meaning of the message. In an organization, it is important to have effective communication which not only helps to create mutual understanding between manager and staff at work but also better team work. That is, it is essential to have interactive communication between them. However, in classical management theory, it is pointed out that communication is a one-‐way downward information flow from superintendents to