South Korean manufacturer Samsung has created a buzz with a "selfie" picture taken during the Oscars by a Samsung Galaxy Note 3 with several Hollywood celebrities. This picture had been posted on Twitter‚ a famous online social networking‚ by the Oscars host Ellen De Generes and then retweetted more than two millions times‚ a record. This phenomenon had a large impact on both product and the company. However it turns out that this event had been completely planned by Samsung and it was not an unintentional
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IJFPSS‚ Vol 3‚ No.4‚ pp. 63-70 ‚Dec ‚ 2013 DOI:10.14331/ijfpss.2013.330037 http://dx.doi.org/10.14331/ijfpss.2013.330037 S. Khani The Relationship of Appliance Consumer Personality Trait‚ Brand Personality‚ Brand Loyalty and Brand Equity in the Mobile Phone Industry Sajad Khani*1‚ Seyyed Mahdi Imanikhah2‚ Hamed Gheysari3‚ Seyyed Saadat Kamali4‚ Tahereh Ghorbanzadeh5 1 Faculty of Management‚ Allameh Tabatabaei University‚ Tehran‚ Iran 2 Faculty of Management‚ Payam-e-Noor University‚ Garmsar‚ Iran
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Golan About Samsung: The Samsung Group is a multinational conglomerate corporation headquartered in Samsung Town‚ Seoul‚ South Korea. It is the world’s largest conglomerate by revenue. The Samsung Group is composed of numerous international affiliated businesses‚ most of them united under the Samsung brand including Samsung Electronics‚ the world’s largest electronics company‚ Samsung Heavy Industries‚ the world’s second largest shipbuilder and Samsung C&T‚ a major
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Part 1 Introduction my brand … The company is the largest sportswear manufacturer in Europe and the second biggest sportswear manufacturer in the world‚ to its US rival Nike Targeting and positioning strategy Describe the target market for the brand When it came to any product the audience is very important. You need to know who are going to be interested in the product. When it came down to this “The Brotherhood” is mostly for boys ages 8-20 and for older males. For example‚ on page four
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Mobile Phone Several examples of non-flip mobile phones‚ from the early 2000s. [pic] |Inventor |Martin Cooper | |Launch year |1973 | |Company |Motorola | |Available? |Worldwide | A mobile phone (also called mobile‚ cellphone or handphone) is an electronic device used for full duplex two-way radio telecommunications over a cellular network of base stations known
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TARGET MARKETING: Market Segmentation‚ Targeting and Positioning Introduction 1. To succeed in today’s competitive marketplace‚ companies must be customer-centered‚ wining customers from competitors and keeping them by delivering greater value. a. Sound marketing requires a careful‚ deliberate analysis of consumers. b. Since companies cannot satisfy all consumers in a given market‚ they must divide up the total market (market segmentation)‚ choose the best segments (market targeting)‚
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THE STATUS OF LOCAL DIGITAL MOBILE PHONE BRANDS IN THE MARKET: AN ASSESSMENT ______________ A Research Presented to The College of Business Administration Polytechnic University of the Philippines _____________ In Partial fulfillment of the Requirement for the Degree Bachelor in Marketing Management ______________ By Altiche‚ Raffy L. Atienza‚ Loraine L. Borabo‚ Rosemarie P. Daza‚ Jeffrey E. Esperida‚ Jarvey S. Garcines‚ Kerrwin M. Labrador‚ Charlene D.S. Masukat‚ Walib
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that of Micromax Mobile‚ the mobile handset maker is already the country’s second-largest mobile phone seller. So it was only fitting that at the Grand Finale of TechSparks™ 2011‚ India’s flagship showcase event for product technology companies‚ the company’s co-founder Vikas Jain took the stage to a rousing reception. When Micromax launched its telecommunications operations‚ the Indian mobile phone market was dominated by leading international phone makers‚ including Nokia‚ Samsung‚ LG‚ Sony Ericcson
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651 Mar 28‚ 2012 Samsung SWOT Analysis Case #7 1. What are some of Samsung’s greatest competitive strengths? Samsung’s greatest competitive strengths are its innovation‚ and ability to produce a product at a fast pace. Samsung allocates a large portion of company spending to research and development in order to stay ahead of the game. Samsung was responsible for producing the first Blu-Ray player‚ first cell phone with an MP3 player inside‚ and popularizing the PDA phone. Samsung also created a tablet
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1. Positioning- Positioning is the act of designing the company’s offering and image to occupy a distinctive place in the minds of the target market. The goal is to locate the brand in the minds of consumers to maximize the potential benefit to the firm. The result of positioning is the successful creation of a customer focussed value proposition. Examples- a) Mahindra & Mahindra positioned their SUV Scorpio to life style oriented consumers. b) Indica by Tata Motors for small car consumers
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