"Marketing communications memo" Essays and Research Papers

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    Memo To: ABC Inc. From: Hank Date: September 30‚ 2013 Re: Problem 1&2&3 In the first problem‚ based on a careful study‚ the project will have the following performance: a) The exact Payback Period is 4.62 years b) The discounted Payback Period is 5.58 years c) The Internal Rate of Return (IRR) of the machine is 13.87% d) The Net Present Value (NPV) is $1‚136‚020.85 e) The Profitability Index (PI) associated with the project is 1.14 If we make decision

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    MU1 CWTI Memo

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    Memorandum Date: July 8‚ 2014 To: CEO‚ Canadian Wood Toys Inc. From: Scott Culley‚ CAE RE: Organizational Risks & Mitigation Methods As per our discussion last week I’ve prepared this memo that outlines the risks that CWTI faces and methods of mitigation for those risks. The goal of this exercise is to have a starting point for establishing a risk management process within CWTI. Below I’ve identified risks and provided suggested methods of mitigation for each. I’d like to point out that while

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    Northwind Traders Memo

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    | Memo To: Northwind Traders From: Geno Smith CC: Brad Preston Date: [ 8/11/2013 ] Re: Revenue Assessment Thank you for the opportunity to assess your sales data in order to provide recommendations for increasing your sales. The analysis and recommendations below are based on the data you provided‚ which covers a period from May 2004 through June 2006. The analysis below is based on this data alone. Therefore‚ our recommendations should be tempered by your knowledge of business realities and

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    business

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    its communication objectives for that audience?   Burger King’s audience is geared toward the younger crowd and low income familes.  Burger King is trying to reach the younger crowd through the Internet websites such as www.subservientchicken.com and through comedy.  An example of this would be the “King” running across the football field in the middle of a game.  Also Burger King is geared toward low income families that are busy working and are on the go all the time.  They’re communication to

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    Weight Loss Memo

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    Purpose The purpose of this memo is to discuss the process of losing weight and keeping it off Discussion Losing weight and keeping it off requires dedication and discipline. Before starting the process‚ one has be ready‚ set goals‚ be mindful of what they eat‚ track consumed food or calories‚ exercise‚ have a support base and a long-term plan. When coming up with a plan‚ ensure it’s tailored to fit your individual lifestyle. Everyone’s metabolism is different‚ a plan can be affective to one person

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    Lorex Pharmaceuticals Memo

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    Cougar       Consulting Memo   To: Carter Blakely‚ Manager of Quality Assurance‚ Lorex Pharmaceuticals From: Ed Melton‚ Consultant‚ Cougar Consulting CC: Prof. Laura Swanson‚ Managing Consultant/Professor‚ Cougar Consulting Date: 2/12/15 Re: Linatol Fill Rate Analysis and Recommendation Summary On August 19th‚ 2014‚ Lorex Pharmaceutical requested assistance from Cougar Consulting to help determine the optimal fill rate for their new product Linatol‚ a cutting edge treatment for patients

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    Week 8 1. What factors influence the perceived credibility of an informal information source?  List and discuss factors that determine the credibility of formal communication sources of product information. The perceived honesty and objectivity of the source of communication has an enormous influence on how the communication is accepted by the receiver. The major factors are perceived intention of source‚ correct use of celebrity endorsements and the appropriateness of the spokesperson with

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    Hospitality Memo to Staff

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    Memo To: All staff From: Human Resource Manager Date: 7/3/2011 Subject : Work practices and the prevention of Food Poisoning To all staff and employees‚ The following criteria must be followed at all times in the vicinity: Personal hygiene Try to avoid touching your mouth‚ nose‚ ears‚ eyes or any body opening as these areas contain harmful micro-organisms. If you do touch any of these areas including jewellery‚ make sure you wash your hands before touching any food‚ utensils or linen

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    Heart Transplant Memo

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    Decision Memo for a Heart Transplant This memorandum serves three purposes: (1) declares the chosen person for the heart transplantation; (2) outlines the decision process; (3) evaluates possible outcomes of the made decision. Among the three qualifying candidates who were in need of the transplant‚ the person that was chosen to go through the process of heart transplant is Lisa; a 12-year-old female who has suffered from health issues all throughout her life. Lisa has suffered from various

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    Dagmar Approach

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    features of brand. An advertising objective involves a communication task‚ intended to create awareness‚ impart information‚ develop attitudes or induce action. In the DAGMAR approach‚ the communication task is based on a specific model of the communication process‚ as shown below. Awareness ↓ Comprehension ↓ Conviction ↓ Image ↓ Action According to DAGMAR approach‚ the communication task of the brand is to gain (a) awareness‚ (b) comprehension

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