MARKETING OF BANKING SERVICES. 1. Introduction. Bank Marketing. Why Bank Marketing. Features of Bank Marketing. Services. Characteristics of Services. Difference between Product and Services. 2. Marketing. Features. Marketing of Tools and Techniques. Marketing Mix in Banking. Growth of Service Market. Marketing Approach in Banks. 3. Justification for Marketing the Banking Services. Satisfaction of Customer Needs. Bank Marketing in the Indian Perspective. 4. Articles
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Banking Industry Meltdown: The Ethical and Financial Risks of Derivatives Steven Young Strayer University Dr. Mary Tranquillo Business Ethics: Ethical Decision Making and Cases November 29‚ 2012 Determine which moral philosophy (as discussed in chapter 6) is most applicable to an understanding of the banking industry meltdown Moral philosophy in business is hard to classify‚ especially in today’s economic times where there are government bailouts‚ loss of paying jobs‚ home foreclosures
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Banking Industry in UK 1.0 Introduction The UK Banking sector is the world’s third largest in terms of Return on capital & efficiency after USA and Japan. Around 3.5% of the total UK’s workforce is working in banking sector and it is providing services to 95% of the population. UK is considered as Investment Hub for Private Banking & Investment in the international Market. 2.0 Size and Importance of Banking Industry to National Economy The UK Banking sector is one of the largest sectors to the
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INDIAN BANKING INDUSTRY Banking forms the back bone of the country. Banks are special as they not only accept and deploy large amounts of uncollateralized public funds in fiduciary capacity‚ but also leverage such funds through credit creation. They directly or indirectly affect the growth of the country. Banking in India has gone through different phases of nationalization and liberalization. In confront of American crisis‚ evolving technology‚ growing Indian economy and further liberalization
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Banking sector-intro (Indian) PHASE I The General Bank of India was set up in the year 1786. Next came Bank of Hindustan and Bengal Bank. The East India Company established Bank of Bengal (1809)‚ Bank of Bombay (1840) and Bank of Madras (1843) as independent units and called it Presidency Banks. PHASE II Nationalisation of Imperial Bank of India with extensive banking facilities on a large scale specially in rural and semi-urban areas. It formed State Bank of india to act as the principal
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Banking Sector in Bangladesh Introduction The Jews in Jerusalem introduced a kind of banking in the form of money lending before the birth of Christ. The word ’bank’ was probably derived from the word ’bench’ as during ancient time Jews used to do money -lending business sitting on long benches. First modern banking was introduced in 1668 in Stockholm as ’Svingss Pis Bank’ which opened up a new era of banking activities throughout the European Mainland. In the South Asian region‚ early banking
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banks’ earnings. With fading concerns on asset quality‚ shifting competitive landscape and expanding loan books‚ banks are likely to build on the generally impressive H1‚ 2011 earnings performance despite a challenging operating environment. Banking in Q3: A Challenging Macroeconomic Turf • Nigeria’s macroeconomic story in Q3 was far from exciting as headwinds from the global economy continued to exert pressure on corporate performance and the financial market in particular. The world continued
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Title Consultation for the Bank of China bad customer services experience and less professional image in investment image. Project Requirements Bank of China is one of main bankers in banking industry. BOC has around 200 branchs in Hong Kong area. It provided allround banking servics such as account services‚ cash deposite‚ MPF‚ investment services‚ credit card‚ currency exchange and loan services etc...... Due to Bank of China established in Hong Kong 100 years‚ their major customer is in
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The main functions of the central bank: The central bank control the issue of notes and coins The power to control the amount of credit-money created by banks Central bank has also some control over non-bank financial intermediaries that provides credit It should use Tools and instruments of monetary policy in order to control: credit expansion‚ liquidity and the supply money. The central can act as the lender of last resort in order to prevent crises to protect depositors‚ widespread panic
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with risk coverage. The main function of insurance is to provide protection against the possible chances of generating losses. It eliminates worries and miseries of losses by destruction of property and death. It also provides capital to the society as the funds accumulated are invested in productive heads. Insurance comes under the service sector and while marketing this service due care is to be taken in quality product and customer satisfaction. While marketing the services‚ it is also pertinent
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