(Cyprus) and one developing (Greece) in the European travel market. Developing destination: Greece Greece is also known as Hellenic Republic‚ the first country in Europe to advance civilization‚ Greece is one of the most visited country in Europe locate in southern Europe near Albania‚ Turkey‚ Bulgaria‚ and Rep. Macedonia. Greece is the home of the Olympic Game; Olympic game is popular in Greece‚ also across the world. People love to travel there because of the sport facilities; in 2004 Greece
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Callem Moore This is to show how trends and factors currently effect the travel and tourism sector. Trends This trend is only due to the poor exchange rates‚ in 2009 the pound (GBP) was very weak against the Euro; the exchange rate was at 1.1 Euros to £1 and this was significant compared to the rates before at 1.5/1.4 to £1‚ this hindered peoples spending on attractions‚ eating establishments‚ hire cars‚ transport and hotels‚ these low exchange rates were affecting behaviour of tourists
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Unit 6: Preparing for Employment in Travel & Tourism Task 2: CAREER FACTFILE: JOB OPPORTUNITIES IN THE TRAVEL AND TOURISM SECTOR Job Title 1: Airline Pilot Job Title 2: Cabin Crew Job role Airline pilots are responsible for flying passengers and/or cargo on long or short-haul flights for leisure‚ business or commercial purposes. Air cabin crew members make sure that airline passengers have a comfortable‚ safe and pleasant flight. Air cabin crew member must be polite‚ well-spoken
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impact of the Internet on travel agencies Rob Law Kenith Leung and James Wong The authors Rob Law‚ Kenith Leung and James Wong are all Faculty Members in the School of Hotel and Tourism Management‚ The Hong Kong Polytechnic University‚ Hung Hom‚ Kowloon‚ Hong Kong. Keywords Leisure activities‚ International travel‚ Tourism‚ Internet‚ Online databases‚ Hong Kong Abstract This paper examines tourist perceptions of the potential for the elimination of travel agencies in the presence
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Strategic Marketing Plan Table of contents 1. Executive summary………………………………………………………………………..1 2. Mission statement………………………………………………………………………….2 3. Goals and objectives……………………………………………………………………….2 4. Market segmentation strategy ……………………………………………………….3 4.1 Demographic segment………………………………………………………………………………………..3 4.2 Psychographic segment………………………………………………………………………………………5 5. Positioning strategy………………………………………………………………………..6 5.1 Identify possible competitive advantage……………………………………………………………
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Disneyland Paris marketing decisions should be looked at thoroughly before agreeing that they should start operating a new system as it is a large and successful company their objective is to reach their target market. In order for Disneyland Paris to keep running successfully‚ it has to look at the main factors that can affect its business. The main factors should be analysed by the developing company to be more aware of how to manage their target market. Disneyland Paris has many target markets
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Tourism Marketing Develop Marketing strategy for Tanzania TABLE OF CONTENTS 1. Introduction 3 2. Methodology 3 3. Findings 3 4. Discussion 3 5. Conclusions 7 6. Recommendations 7 7. Bibliography 8 1. INTRODUCTION The scope of this report is to assess the Tanzania’s Tourism Board marketing strategies‚ giving a guide of what
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BTEC National Travel and Tourism 2007 Unit 1 Assignment – Investigating Travel and Tourism Introduction This assignment is made up of a number of tasks which‚ when successfully completed‚ are designed to give you sufficient evidence to meet the Pass (P)‚ Merit (M) and Distinction (D) grading criteria for the unit. If you have carried out the activities and read the case studies throughout this unit in the accompanying textbook‚ you will already have done a lot of work towards completing the
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–California Travel and Tourism Commission (Visit California) In 1998‚ the California Travel and Tourism Commission was created to increase tourism within the State of California. Today‚ the California Travel and Tourism Commission touts its status as one of the premier destination management organizations in the United States and internationally. Since its inception‚ the CTTC has tripled its growth over an impressive 25 year history built on innovation in industry best practice‚ marketing ingenuity
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VISITBRITAIN Contents Overview 3 1.0 Examine the importance of marketing within the company and consider the part it has played in the overall success of the company 3 2.0 Critically analyse the strategies adopted by the company in recent years (focusing on STP‚ product/market development‚ and competitive positioning) 4 2.1 Segmentation‚ targeting and positioning. 4 2.1.1 Geographic segmentation 4 2.1.2 Psychographic
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