MAR004-3 Global Marketing Assignment 2: Individual Written Report Developing a Global Marketing Plan for UNIQLO Introduction For Part I‚ Group Presentation‚ you have undertaken a Market Audit and Competitive Market Analysis for UNIQLO. In Part II you will prepare the Marketing Plan‚ i.e.‚ the ‘action plan’. In Part I you have: a) chosen a market (country) from one of the two regions (the European Union or South America)‚ and b) undertaken a market audit and competitive analysis for
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Use third person business writing! No “I”‚ “we”‚ “you”‚ etc. Use MLA style citation! MARKETING PLAN STRUCTURE Title Page (0 points) Executive Summary (5 points) 1 Major aspects of the marketing plan‚ expected outcomes and budget (Describe the substance of the plan‚ do not list the parts.) Table of Contents (requires page numbers) (0 points) Product Statement (5 points) Environmental Analysis 1 Analysis of the External Environment (30 points) 1 Industry Trends—looks
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MARKETING PRINCIPLES (MKTG 3010) MARKETING PLAN PROJECT Dear students‚ Set up a team of 4 to 5 students. Select a company producing Shariah-compliant products in an industry of your choice. Develop a new product/product line for the company and prepare the MARKETING PLAN. You may find various marketing plan sample‚ one of which you can refer to the textbook (Lamb‚ Hair & McDaniel)‚ Appendix A*. Generally a marketing plan should cover these elements: I. Company Background II. Business Mission III
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| MARKETING PLAN | | MATHEW KURIAN STUDENT ID - 4745251 | EXECUTIVE SUMMARY The rationale of this report is to write a Marketing Plan for an existing company in the UK (BSkyB Sky)‚ selected from any industry (telecommunication industry). This plan is aimed at identifying ways in which the firm designs its strategy for the next 5 years. BSkyB (Sky) should target acquiring 30% of the yearly revenue by 2018‚ after five years of systematic implementation of the extended marketing plan
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-- FREE VERSION -- [Your Company Logo] (if applicable) [Your Company Name] MARKETING PLAN [Month]‚ [Year] [Your Name] [Your Title] [Your Company Name] [Your Address 1] [Your Address 2] [City‚ State Zip] Tel: [ ] Fax: [ ] Email: [ ] CONFIDENTIAL Table of Contents (Right click and Choose “Update Field” when you are done to automatically update the page numbers) 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. Executive Summary ...........................................
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Management and Marketing COURSE PAPER Written for the “Business Organization” course on the topic: “MARKETING PLAN FOR ENTREPRENEUR” Prepare by: 3rd year student Full time‚ group MN – 0901; C.A. Sankova Checked by: Houman Sanandaji‚ Senior Lecturer Almaty 2010 Content INTRODUCTION. 5 Chapter 1. THE ESSENCE‚ TECHNIQUES AND STRATEGIES OF MARKETING PLAN AND ITS CONTROL
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What is a Marketing Plan? A Marketing Plan is a document that presents recommendations to fulfill a company’s marketing strategy. It should describe what you want to accomplish overall and what precisely needs to be done to get there: your objectives‚ strategies and tactics. Though your marketing plan is mainly written by your marketing department‚ the best marketing plans are developed using cross- functional teams – this way one might be sure that no critical factors will get overlooked
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Therefore‚ not only does a person obtain certain alcoholic genes from their parents‚ but if the parents are alcoholics‚ then the person is also exposed to the unhealthy living environment‚ giving a more likely chance to become an alcoholic as well. Having an alcoholic parent does not only affect the child’s life‚ but the lives of future children‚ if the gene is passed on. Although most alcoholics who drink too much have no control over their life; according to WebMD‚ “some people seem to be just
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adaption to change and innovation. The communication objective for the created plan is to minimize the existing gap between the perception of the brand image in Spain and the Netherlands. The focus lies solely on business people whom fly on a regular basis to Barcelona from Amsterdam Schiphol airport and vice versa. Through this two-year communication plan‚ Iberia aims to attract new and more business passengers. The marketing objective is to attract more business passengers‚ increase brand awareness
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Marketing plan What’s a Marketing plan ? ← Written statement of marketing objectives‚ strategies‚ and activities to be followed ← The Marketing Plan is a tool that can: ◦ Assist an entrepreneur/organization in monitoring critical short-term goals and objectives‚ ◦ Alert the entrepreneur/organization to make necessary changes in those strategies to avoid long-term failure Outline of a Marketing plan ← Situation Analysis ◦ Background of venture
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