"Marketing research proposal based on company coca cola" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 42 of 50 - About 500 Essays
  • Better Essays

    Coca-Cola has strong brand recognition across the globe. The company has a leading brand value and a strong brand portfolio. Coca-Cola is the leading brands in the top 100 global brands ranking in 2012 (Interbrand). Interbrand also valued Coca-Cola at $67‚000 million. Coca-Cola ranks well ahead of its close competitor Pepsi which has a ranking of 22 having a brand value of $12‚690 million. Furthermore; Coca-Cola owns a large portfolio of product brands. The company owns four of the top five soft

    Premium Coca-Cola Brand

    • 1791 Words
    • 8 Pages
    Better Essays
  • Good Essays

    Coca Cola Case Study

    • 670 Words
    • 3 Pages

    PROBLEM The Coca-Cola Co. is the leading company in the beverage Industry. It produces about 400 brands consisting of over 2‚600 beverage products. Its major rivals are PepsiCo and Cadbury Schweppes PLC. The PepsiCo obtains 60% of its Revenues from its snack division. Cadbury Schweppes PLC is the largest confectionary company and has a strong regional beverage presence in the Americas and Australia. Considering its rivals’ success in its snack division; The Coca-Cola Co. is considering

    Premium Coca-Cola Soft drink Food

    • 670 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Coca-Cola Innovation Report ORG/581 March 12‚ 2014 Nadine Harris Coca-Cola Innovation Report Coca-Cola has strived to remain innovative during its 126 years of operation. The market for soda and other beverages is constantly changing‚ and Coca-Cola must keep up with these changes to remain profitable. Coca-Cola must invest in new products and technology to remain innovative. There are many motives to maintain a high level of innovation‚ including sustainable development‚ competitors‚ social

    Premium Sustainability Innovation Joseph Schumpeter

    • 1062 Words
    • 4 Pages
    Good Essays
  • Good Essays

    1. Introduction. The Coca-Cola Company is the world’s largest beverage company‚ refreshing consumers with more than 500 sparkling and still brands. The global nature of our business requires that the Coca-Cola system has the highest standards and processes to ensure consistent quality -- from our concentrate production to our bottling and product delivery. To ensure such consistency and reliability‚ the Coca-Cola system is governed by the Coca-Cola Operating Requirements (KORE)‚ a new management

    Premium Coca-Cola Advertising

    • 462 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Case Study on Coca Cola

    • 416 Words
    • 2 Pages

    been the key success factors for Coca Cola? Answer: The key success factors for Coca Cola have been marketing strategy‚ introducing new products and globalization. Marketing strategy: Coca cola uses different types of marketing strategy for growing and retaining its customer. In early days‚ to build brand recognition‚ they offer clocks‚ calendars and weighing scales with Coca Cola logo to pharmacists who sold their drink. During mass market TV advertising‚ Coca Cola was the pioneers TV advertising

    Premium Coca-Cola

    • 416 Words
    • 2 Pages
    Good Essays
  • Better Essays

    Case Study Coca-Cola

    • 1588 Words
    • 5 Pages

    Organizational Behavior: MBA530 Case 3 What Employees of The Coca-Cola Company Say about Their Jobs April 25‚ 2010 1. What information contained in the seven employees’ comments about their jobs related to the core job characteristics of skill variety? Coca-Cola prides itself with their ability to empower their employees to achieve there full potential. In an effort to drive employees to improve performance‚ Coca-Cola strives to slot key players into key positions. The most capable people

    Premium Coca-Cola Thums Up Diet Coke

    • 1588 Words
    • 5 Pages
    Better Essays
  • Powerful Essays

    A Project Report On DISTRIBUTION NETWORK OF Submitted to: Ms. Reenu Kalani Submitted by: Owais Shafi Wani Roll No. 08-AEMU-MBA-023 ACKNOWLEDGMENT I would hereby like to thank my project guide‚ Ms. Reenu Kalani (Faculty-Marketing)‚ for giving her valuable guidance and assistance during the course of this study. Her inputs were of great help with respect to the selection of the topics and also for the preparation of the project report on the same. Here I would also to mention

    Premium Coca-Cola Soft drink

    • 7662 Words
    • 31 Pages
    Powerful Essays
  • Powerful Essays

    Coca-Cola in India Case

    • 4020 Words
    • 17 Pages

    References: 1. http://www.thecoca-colacompany.com/citizenship/index.html 2. Coca-Cola India‚ Tuck School of Business at Dartmouth‚ 2004-1-0085‚ Jennifer Kaye‚ T’05‚ under the direction of Professor Paul A. Argenti 3. Coca-Cola India Corporate Social Responsibility Strategy‚ Hadiya Faheem‚ 2009

    Premium Water pollution Drinking water Water

    • 4020 Words
    • 17 Pages
    Powerful Essays
  • Better Essays

    Coca Cola Brand Audit

    • 2627 Words
    • 11 Pages

    the price it was sold for‚ thus a loss for its maker. It was sold at a price of 5 cents per glass “ * History of Coca Cola: Coca cola was invented in Atlanta‚ Georgia‚ in his backyard‚ May 1886‚ by Doctor John Pemberton‚ a pharmacist‚. He has a motto to benefit and refresh everyone it touches‚ so that people include the drink in their happiness. The name for “Coca Cola” was given by his bookkeeper Frank Robinson‚ the flowing letters that remain a part of its famous logo. He can be regarded

    Premium Coca-Cola

    • 2627 Words
    • 11 Pages
    Better Essays
  • Powerful Essays

    Coca Cola Supply Chain

    • 5509 Words
    • 23 Pages

    analyzed Coca-Cola India’s supply chain with respect to the following: • Inventory management • Quality management • Vendor management We have detailed out the practices and policies adopted in the company and highlighted noteworthy practices in this project. We have described recent trends in operations in the areas chosen. We also have identified a problem the company is facing‚ analyzed it and have suggested a solution for the same. Introduction The Coca-Cola Company

    Premium Quality management Management Quality assurance

    • 5509 Words
    • 23 Pages
    Powerful Essays
Page 1 39 40 41 42 43 44 45 46 50