Chipotle successfully strives to maintain a consistent brand image across all of its marketing communications. The message strategy is clear: Chipotle is about ’food with integrity.’ The creative strategy has focused on clean images of their delectable cuisine and clever text reinforcing their fresh mantra. While Chipotle has shied away from more traditional television marketing‚ it has fully embraced social media marketing to hit its millennial audience exactly where they will be. Online. Chipotle engages
Premium Twitter Facebook Social network service
Marketing strategy: Target audience Product Strategy Pricing Strategy Communication Strategy College students We will be promoting our products through sports events. Happy hours from 10 a.m – 1 p.m with a discount 15% ona bill of more than Rs.300. Corporates Free delivery to offices Corporate discounts of 10% on bill exceeding Rs. 1000. Children We would try to attract the children with cartoon characters and distribution of free toys. Other Strategies : Arranging
Premium Marketing Fast food
Corporate social responsibility Corporate social responsibility (CSR‚ also called corporate conscience‚ corporate citizenship‚ social performance‚ or sustainable responsible business/ Responsible Business)[1] is a form of corporate self-regulation integrated into a business model. CSR policy functions as a built-in‚ self-regulating mechanism whereby a business monitors and ensures its active compliance with the spirit of the law‚ ethical standards‚ and international norms. In some models‚ a firm’s
Premium Advertising Marketing Corporate social responsibility
PREDICTIONS SOCIAL MEDIA & CONTENT MARKETING PREDICTIONS FOR 2012 For the past four years we’ve had more than 250 marketing experts from around the world make content marketing and social media predictions. Some‚ like Twitter becoming an essential social platform‚ came true. Others‚ like the rise of Second Life... well...not so much. This year’s predictions cover the gamut‚ from the tools to the processes to what real brands will do with content creation in 2012. Regardless‚ this is
Premium Marketing
THE BROAD MARKETING STRATEGY Direct Line is a fantastic success story. They started from scratch in the UK in April 1985 with a single product car insurance‚ and just one way for our customers to buy over the telephone. Direct Line has diversified from its traditional auto insurance and caters for a much broader market by offers Home insurance . They were the very first UK insurance company to use the telephone as our main channel of communication‚ and had been introducing new benefits and
Premium Insurance
MARKETING STRATEGIES Colgate delights consumers around the world with an array of Oral Care‚ Personal Care‚ Home Care and Pet Nutrition products. Behind the success of Colgate’s brands are carefully developed business and marketing strategies. Known for having a long history of strong relationships with its retail trade partners. Small stores around the world are just as important to Colgate as large ones. Based on consumer and shopper insights‚ the Company works closely with local
Premium Marketing New product development
identifying strategic groups 3. Analysis of key competitors 3.1 Competitors‟ objectives and strategic thrusts 3.2 Competitors‟ strategies 3.3 Competitors‟ strengths and weaknesses 4. Forecasting likely response strategies 5. Conclusion References 2 2 3 3 3 3 4 4 4 4 5 5 5 2 1. Introduction It is common knowledge in business practices that a successful marketing strategy from an organisation‟s point of view includes positioning of a new product or service (finding your market niche)‚ pricing of
Premium Competition Strategic management Competitor analysis
A PROJECT REPORT ON “MARKETING STRATEGY OF INDIABULLS SECURITIES LTD” WITH REFERENCE TO SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE AWARD OF PGP+MSBTE BY AMIT KHILANI PGP+MSBTE (2010-2012) ACKNOWLEDGEMENT It is my proud privilege to express my sincere gratitude to all those who helped me directly or indirectly in completion of this project report. I am greatly indebted to Mr. Deepak Singh (vice president)‚ Mr. Sharad mapari (Branch manager) Indiabulls
Premium Stock exchange Stock market
Apple Differentiation Strategy | eHow.com More eHow Search Saving & Spending Real Estate Business & Career Insurance Retirement Login Investing Get Inspired Taxes Start A Project Spark Featured: Holiday Life Skills Gadget Guide eHow » Business » New Business Ideas » Start a Computer Company » Apple Differentiation Strategy Apple Differentiation Strategy By Ellis Davidson‚ eHow Contributor Like 14 Send Tw eet 0 1 Apple corporate strategy for computers and portable
Premium Macintosh Apple Inc. Steve Jobs
EFFECTIVENESS OF MARKETING MIX IN ACHIEVING MARKETING AND ORGANISATIONAL OBJECTIVES Through its excellent advertising‚ company has been able to create massive attention between people about iphone which helps them to attract large number of customers to purchase from the first day of its launch and 1.4 million units within 90 days. Apple started off iphone with a high price to cover marketing and development costs as well as to create the perception of the iphone being worth $599. Suddenly
Premium Marketing