As the bee searches for nectar‚ flowers are pollinated‚ crops grow.... Every small action makes a big difference. SUSTAINABLE DEVELOPMENT REPORT‚ 2009 CONTENTS 1 Introduction 2 Our business & brands 4 Sustainability strategy Making a difference through our brands Enhancing livelihoods through partnerships Building responsible leaders HIGHLIGHTS 45‚000 Shakti entrepreneurs serving more than 1‚00‚000 villages across India 10 Consumers 18 Business partners 22 Employees 19 tea estates
Premium Sustainability Hygiene Drinking water
increased marketing spending and increases in raw material and packing costs. Looking ahead in 2005‚ Colgate will need to address the cost-effectiveness of adapting its marketing strategies implemented in the developed United States (US) market for the emerging Chinese and Mexican markets‚ each consisting of distinctly different consumer wants‚ needs and cultures that Colgate will first need to research on and understand. Consequently‚ it has to evaluate how it can tailor its marketing strategies and re-align
Premium Marketing
MKTG 303 Marketing Strategy Assignment 3 Marketing Strategy Models‚ Tools and Techniques NAME: HUANG XIE STUID: 42093694 CLASS: WED 2PM TUTOR: Brenton DUE DATE: 2012-03-28 @5PM Introduction In current dynamic business world‚ there is more and more business that is entering into local and international marketing every day. Moreover‚ for most organisations‚ they must face to all kinds of challenges and threats from their large amount of competitors and this dynamic world. For managers
Premium Marketing Strategic management
cavities‚ and was added to toothpaste. Yet‚ chemicals that exist in toothpaste have their disadvantages‚ and till now‚ 201 communities around the world have refused to use fluoride and fluoridation of water. If natural solutions protect the teeth as much as chemicals do‚ then natural remedies will be of higher use‚ as they have very less to no disadvantages when used. Conditions like dental plaque‚ cavities‚ gum disease‚ and enamel damage are avoided through the use of toothpaste and in rural areas‚ many
Premium Nutrition Obesity Dentistry
Development of Marketing Strategy Market: A market is any one of a variety of different systems‚ institutions‚ procedures‚ social relations and infrastructures whereby businesses sell their goods‚ services and labor to people in exchange for money. Goods and services are sold using a legal tender such as fiat money. This activity forms part of the economy. It is an arrangement that allows buyers and sellers to exchange items. Competition is essential in markets‚ and separates market from trade
Premium Marketing
Today there are many firms whose products are widely known and are available in many countries all over the world‚ but international marketing is not a simple activity that can be successfully applied by every firm. First‚ to achieve success in international marketing activities‚ a company should consider economic‚ social and cultural facts about the countries which the firm plans to expand its activities to. These facts are extremely important because they have a great impact on the demand for
Premium Marketing
Introduction The competition in today’s industrial world is very intense and every company is spending a lot of money on designing and marketing their products and services. In such a highly competitive world it is very essential to design and market your products keeping in mind the target customers and markets. A product which is designed for the developed countries might not work in the third world countries and vice versa. So the companies‚ prior to designing their products and services must
Premium Marketing
University of Phoenix Marketing Strategy Paper A business must be highly competitive in the business markets today. For a business to grow successfully‚ remain sustainable‚ and competitive a business needs a good understanding of a marketing plan‚ and the knowhow to put the concepts to work for the business achieving a successful marketing strategy. Remaining successful when an economic growth has leveled out shows a sustainable business. Competitors that follow the same marketing concepts will need
Premium Marketing
importance of marketing strategy Gaining the competitive edge with Integrated Marketing Communications (IMC) Introduction Over the years‚ the traditional face of marketing has changed. Whilst organizations recognize that they can no longer take their customers’ loyalty for granted‚ and need to adopt ongoing marketing strategies to stay ahead of their competitors‚ the design and content of there strategies continue to evolve. Research shows that 20 years ago‚ 75 percent of marketing budgets in the
Premium Marketing
Marketing strategies of IPL The main driver of revenues for sports these days is television and cricket is no exception. The media has played a role in highlighting very large broadcast deals for sports like football and cricket. Sports clubs generate substantial revenues from channels through sponsorship and merchandising‚ which runs into billions every year. Similarly‚ the major revenue stream for the IPL is sponsorship‚ sale of broadcast rights and gate receipts (website‚ IMR publications).
Premium Indian Premier League Shahrukh Khan Kings XI Punjab