Question 1 Describe the 7 Ps of marketing and provide examples with which you are familiar. Question 2 Discuss the importance of the ‘marketing mix’ to the success of a firm. 7Ps of marketing: Philip Kotler elaborated McCarthy’s (1960) traditional marketing mix; according to him it consists of 4Ps namely Product‚ Price‚ Place and Promotion. These 4Ps of marketing mix were considered as the main areas where marketing managers try to use limited business resources to achieve their objectives
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Commentary: Death of a Naturalist’ by Seamus Heaney In the poem Death of a Naturalist’‚ written by Seamus Heaney in 1987‚ the author develops a symbolic plot of an adult speaker looking back on his childhood‚ demonstrating how as a young boy‚ his perception of the same environment suddenly matured and altered‚ essentially providing a new way of looking at the bridge between childhood and adulthood‚ and displaying how over time‚ people’s interpretation of their surroundings and of society around
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promotional method that uses short-term techniques to build awareness and encourage consumers to purchase a product. Sales promotions are specifically designed to persuade a consumer to act in response. The main factors of sales promotion apart are that it involves a short-term value offer and the consumer must perform some activity in order to be qualified to receive that value offer. Two Key GroupsAlthough sales promotion classified as business-to-business is used in many industries‚ these types of
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Sales Promotion Techniq Axia College of University of Phoenix Sales Promotion Techniques Sales promotion describes promotional methods using special short-term techniques to persuade members of a target market to respond or undertake certain activity. As a reward‚ marketers offer something of value to those responding generally in the form of lower cost of ownership for a purchased product (e.g.‚ lower purchase price‚ money back) or the inclusion of additional value-added material
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function of | b.|sampling distribution of | c.|same as ‚ since it considers all possible values of the sample proportion| d.|sampling distribution of | ANS: D 8. In computing the standard error of the mean‚ the finite population correction factor is used when a.|N/n > 0.05| b.|N/n 0.05| c.|n/N > 0.05| d.|n/N 30| ANS: C 9. Convenience sampling is an example of a.|probabilistic sampling| b.|stratified sampling| c.|nonprobabilistic sampling| d.|cluster sampling| ANS: C 10. Which
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There are four key sales promotion techniques that marketing firm use to build inters in a product or increases the sales of a product over a specific period of time. These techniques are discounts and deals‚ increasing industry visibility‚ price– based consumer sales promotion and attention– getting consumer sales promotion. This paper will summarize these four key techniques and give real life examples of each technique that marketing firm direct at both trade and consumers. Before we in our
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Identity and Belonging Quotes An un-named song is like an un-named child; it has no identity. From the beginning‚ each human embryo has its own unique genetic identity. The firmest friendship is based on an identity of likes and dislikes. We all need a past - that’s where our sense of identity comes from. Follow your cultural and religious customs in your own home‚ but do not attempt to impose them on society. Rather than this‚ love each person as your own brother or sister‚ not seeing him
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An Assignment On Forecasting Submitted To Dr. Tophan Patra Submitted By Kumail Murtaza MBA AVM SEM III R250211021 College of Management and Economic Studies (CMES) University of Petroleum and Energy Studies Dehradun‚ India Exponential Smoothing Class Values Ft+1 = α.Xt + (1- α).Ft ----------------------------------- Eqn 1 Ft+1----- Forecasted Value of the next period “t+1” α------- Smoothing Factor/Coefficient Xt------- Actual Value
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his long stride.” The imagery used by Edith Wharton here to describe Mattie’s step could be seen trough Ethan’s eyes therefore revealing how he feels for her‚ because describing her step as “flying” would and will only be romantic. The author through this image might start to show Ethan’s feeling for Mattie Silver‚ showing here a start and therefore this foreshadows what will be his feelings as the book advances. To show that‚ he also uses different techniques‚ for example‚ in the extract‚
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Basic characteristics of the following marketing system used in life and health insurance: a. Agency building system b. Nonbuilding agency system c. Direct response system 1- Agency building system: This system involves hiring and training new agents that represent only the insurer. Sales can be expanded by hiring and training more new agents. There are 2 different kinds of systems: General agency system: the insurer hires a salesperson that has experiences and represents only the insurer
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