Kung INDIVIDUAL REPORT National Branding and Corporate Scandals [pic][pic] [pic] [pic] By George MANG Student Number: 53002615 City University of Hong Kong Year 2012 Table of Contents 1. Introduction…………………………………………………………………… 3 2. China National Brand Building and “Soft Power”………………………..... 4 3. From Manufacturing Factory to Research and Development Centre……... 5 4. China’s Counterfeit Merchandise and Food Scandals……………………… 6 5. China’s Financial Markets Bottleneck………………………………………
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It had been passed down by four generations of women in her family commencing with her great-grandmother. At the end of the story‚ after Stewart had broken the mirror‚ her mom looked at her and inquired‚ “What are you going to pass onto your daughter someday?(Stewart 3)”. Although the doll passed down in my family was never broken‚ it is my family heirloom and one of my utmost prized possessions because of her history; making it more endearing is the
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title when compared to his predecessor Lyndon B. Johnson because of the Watergate scandal‚ violation of international law‚ and attempt at wage and price controls. The Watergate Scandal was an act by President Nixon‚ that caused him to become the infamous president he was known as. The Watergate Scandal was a burglary that occurred in June 17‚ 1972 and was organized by none other than President Nixon himself. The scandal caused a great deal of uncertainty in America as no one wanted to believe that the
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to the trading of energy related financial products such as derivatives. Enron looked like a great company that makes a lot of profit however‚ in 2001‚ after the firm’s accounting fraud went public‚ the company filed for bankruptcy. After Enron Scandal‚ in 2002‚ the Sarbanes-Oxley Act was passed to prevent potential financial fraud. This act regulate the accounting standard and especially its transparency‚ as follows. • All companies must have a majority of independent directors. • Independent
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Test 1 (29.10.2014): Case Volkswagen Scandal Unprecedented scandal was provoked by ordinary shares of Volkswagen in Frankfurt stock-exchange. 30.10.2008 German company Volkswagen has become in very short time the biggest company in the world (making the American oil giant Exxon-Mobil second in the list). It happened after 500% growth of VW ordinaries. On Friday October 24 market price of VW ordinary share was EUR 211‚ but at the end of the Tuesday October 28 trading
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Issues to determine the basic facts of the case • Run the Numbers! – use Excel and other programs • Test your assumptions! – Sensitivity Analysis Recommendation 1. Your unique solution to the Key Problem based on identifying‚ analyzing‚ and evaluating the Key Issues • There can be multiple correct solutions to the Key Problem if the underlying assumptions‚ theory‚ and the logic line are sound How To Prepare & Study Cases 1. Read the entire case straight through for a quick overall impression
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Cited: Better Homes and Gardens Classifieds. Better Homes and Gardens. Web. 5 Oct. 2010. . Kerin‚ Roger A.‚ and Robert A. Peterson. Strategic Marketing Problems: Cases and Comments. Upper Saddle River‚ NJ: Prentice Hall‚ 2010. Print. "Martha Stewart Living Rates." Martha Stewart Living. Web. 5 Oct. 2010. . Online Color Printing Services for Brochures‚ Postcards‚ Catalogs. Web. 06 Oct. 2010. . "Powered by Rocketprint Software RocketQuotes." USA Printing Online‚Catalog
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Case Study Complete Case: Amgen Whistleblowing Read and write up an executive summary on the case‚ including answers to the following questions. 1. How did Amgen’s unethical behavior contribute to the problems with Medicaid kickbacks? 2. Why does the public consider this scandal to have an unethical dilemma? 3. Explain what is meant by whistleblowing? Include your opinions and identify any gaps between public expectations of ethical standards and universal professional codes of ethical
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the Enron stock price‚ one of the consistent themes of the film is the scandals and the lies behind the company’s success. The film separates each scandal and builds off that scandal to show how Enron was able to manipulate the public into believing its greatness. The name Enron is now synonymous with fraud; the reality is that greedy smart people created the tragedy. The film examines the fraud starting with the Enron Oil trading scandal‚ the tenure of CEO Jeff Skilling‚ the mystery of Enron executive
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quietly sobbed from a bench three rows back. State Supreme Court Justice Michael Obus ordered Kozlowski and Swartz to pay a total of $134 million in restitution; in addition‚ Kozlowski was fined $70 million‚ Swartz $35 million. The sentences end a case that exposed the executives’ extravagant lifestyle after they pilfered some $600 million from the company including a $2 million toga birthday party for Kozlowski’s wife on a Mediterranean island and an $18 million Manhattan apartment with a $6‚000
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