Products are mute: the brand is what gives them meaning and purpose‚ telling us how a product should read. A brand is both a prism and a magnifying glass through which products can be decoded. Brands play a critical role in developing customer relationships and determining firm performance which eventually leads to brand commitment.. A brand is the identity of a specific product‚ service‚ or business. The brand is a focal point for all the positive and negative impressions created by the buyer
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Background | 3 | PEST Analysis | 4-9 | 4Ps Strategies | 10-11 | References | 12-13 | Appendix | 14 | Company Background McDonald is a largest chain of hamburger fast food restaurants in the world. Approximately 68 million customers in 119 countries daily are served. The birth of McDonald began with Raymond Albert Kroc. He found two brothers (Richard and Maurice McDonald) who run a hamburger restaurant and acquired the franchising right from them to run McDonald’s restaurant. In 1955‚ McDonald’s
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company that began with small beginnings‚ and a simple burger it now has expanded menu that includes healthy food. Currently‚ the McDonald name and its brand serves to approximately 64 million customers each day‚ in over 333‚000 local restaurants locations‚ in about 119 countries. II. Company History The McDonald name and history began in 1940 when Dick and Mac McDonald open their doors in San Bernardino‚ California to the public as “McDonald’s Barbeque Restaurant” and featured a large menu and car
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In the article‚ “UC Cooperative Extension helps Californians use water wisely‚” written by Robin Meadows‚ the author writes about the drought in California and the ways farmers are conserving water. The author explains that farmers were trained to water their crops in a smart way. Furthermore‚ he identifies that the problem in garden watering deals with outmoded systems that do not turn off in the rain. In continuance‚ the author describes the way few farmers are implementing new techniques on their
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THE ROLE OF EXTENSION IN AGRICULTURAL DEVELOPMENT by Ifeoma Irohibe Department of Agricultural Extension‚ University of Nigeria‚ Nsukka Agriculture is the science of cultivating crops and rearing animals for the benefit of man and also includes other processes such as processing‚ storage and marketing of agricultural produce. The agricultural sector is essential in the economic development and poverty alleviation drive of many sectors. The importance of this sector is more pronounced in developing
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201KM GROUP PROJECT CASE STUDY 4 McDonalds and Hong Kong McDonalds celebrated its 50th anniversary in April 15‚ 2005 and remained true to the statement "As far as I can tell‚ the only place you can’t get a Big Mac is in outer space." (1990) The company operates as a global business through franchising. In 2004‚ the company reported to have established 30‚000 local restaurants located in 115 countries across five continents. It is the biggest fast food retailer conquering markets
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COURSE NO. EXT 501: DEVELOPMENT PERSPECTIVES OF EXTENSION EDUCATION Theory Unit 1: Extension Education - Meaning‚ Distinction between Extension and Education‚ Informal‚ Formal and Non-Formal Education‚ Objectives‚ definitions‚ Levels‚ Principles and Importance . Adult Education and Distance Education I. Extension Education: Meaning The word ‘extension’ is derived from Latin roots ‘ex’ meaning ‘out’ and ‘tensio’ meaning stretching. So‚ extension is that kind of education which is stretched out
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Describe Pizza Hut and KFC’s investment strategy in Latin America. Latin America was appealing to Yum brands because of its close proximity to the United States‚ language and cultural similarities‚ and the North America free Trade Agreement eliminated tariffs on goods traded between the United States. Performing a country analysis was an important part of the strategic decision making process. Yum Brands had to accurately assesses the risks of doing business in other countries and regions in order to
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In a vertical jump‚ knee extension occurs almost simultaneously with hip extension. Knee extension is the movement of straightening the leg at the knee joint. The major muscle involved in knee extension is the Quadriceps femoris‚ which is a group of four muscles. These four separate muscles of the Quadriceps femoris are the Vastus lateralis‚ Vastus medialis‚ Vastus intermedius‚ and Rectus femoris. These muscles‚ along with synergists‚ work together to perform knee extension for a vertical jump. Each
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¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K. 30 Introduction McDonald¡¦s‚ first started by Ray Krov‚ is now one of the most popular fast food restaurants across the world. They proudly serve more than 46 million customers in 59 different countries and have more than 30‚000 different locations domestically and
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