Market analysis for McDonalds and KFC The long journey of the burger brand started in 1940‚ when two brothers‚ Dick and Mac McDonald opened the first McDonalds restaurant in San Bernardino‚ California. Initially‚ they owned a hotdog stand‚ but after establishing the restaurant they served around 25 items‚ which were mostly barbequed. It became a popular and profitable teen hangout. In 1948‚ the brothers closed and reopened the restaurant to sell only hamburgers‚ milkshakes and French fries. Nowadays
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Lecture Name: DR.ERNESTO DIMACULANGAN Student’s Name: Li Yi Yang (1006D3UBA002) Zhang Heng (0901D3UBS008) Li Bo (0706D1UBS003) Li Jie (1006D4UBA002) Due Date: 06th‚ September‚ 2010 Table of Context Introduction 3 McDonald’s Background 4 McDonald’s Strategy 5 McDonald’s Business Process 6 Customer service management 6 Procurement process 6 Product development and commercialization 7 Manufacturing flow management process 7 Physical distribution 8 Outsourcing/ partnerships 8 Performance measurement 8
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How ethical is McDonald’s and which stakeholders benefit the most and who are neglected McDonald’s is a globally well-known restaurant. At first glance‚ it seems to be a brilliant company‚ but does it mean that the way it works is in accordance with ethics? The words ‘business ethics’ are defined as ‘principles and standards that guide behavior in the world of business’ (Ferrell and Fraedrich et al.‚ 2002‚ p.6). This essay will discuss the extent of McDonald’s ethics as well as the stakeholders
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Harvard Business School 9-693-028 Rev. September 23‚ 1996 McDonald’s Corporation Whether in Moscow or Massachusetts‚ the same experience would greet a customer in any of the 12‚611 McDonald’s quick-service restaurants worldwide. McDonald’s had distinguished itself in the quick-service industry through its remarkable consistency across all units. To competitors and customers alike‚ the Golden Arches—the corporate emblem that adorned every restaurant— symbolized pleasant‚ fast service and tasty
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restaurants. (Business Insider‚ 2012) 80 percent of outlets are owned by independent operator using franchise as an expansion strategy to reach a maximum of customers. (Franchise Direct‚ 2012). McDonald’s $27 billion in revenue makes it the 90th-largest economy in the world and the $8.7 billion in revenue from franchise store alone‚ makes McDonald richer than Mongolia (SEC‚ 2012). McDonald employs 1.8 millions people worldwide. It is actually the biggest employer of USA (McDonald’s statistics). The report
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McDonald Sri Lanka is governed by the Head Office in USA who has total control on all activities in Sri Lanka. Everything from menus to promotions is directed from the US Head Office. Parameters they look at before entering a market include : The fast food culture itself was looked into. That is Mc Donald’s saw that KFC and Pizza Hut were already established in Sri Lanka Way they chose a franchisee are: Mc Donald’s requested for applications and financial stability was looked into. One of
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is to suggest recommendations that will improve the McDonalds performance system. This report will briefly summarise an organisational analysis that includes McDonald’s business strategy and culture. The report will also layout the issues identified at the Townsville restaurant‚ with six subsequent recommendations to address those issues 1.0 ORGANISATIONAL ANALYSIS AND ISSUES IDENTIFIED Business Strategy McDonalds utilize Porters strategies in order to acquire a high standard of product and
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McDonald’s Case Study Keisha Roach Dr. Alberta Thrash HRM532 Strategy-Driven Talent Management Sunday‚ January 26‚ 2014 Outline the talent management program that led to success for the company. In 2002‚ around the fourth quarter McDonald’s had a big profit lost and begin to wonder what went wrong because they were known for great outstanding performance until then. There were 90 percent of the leaders that were outstanding or admirable and 75 percent were the possible to develop to take
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Issue: By looking over McDonalds recent financial statements‚ should Blue Sky Portfolio Management consider McDonald’s as a possible investment in the near future? Recommendation: Investing in McDonald’s industry is a decent option that Blue Sky Portfolio Management can take in to consideration. Analysis: In McDonalds it can be seen that operating margin is increasing in the past two years. This would show that the McDonald’s revenue before tax after deducting direct costs and overhead is increasing
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Introduction McDonald’s is the leading food service retailer. McDonalds have more than 30‚000 restaurants in 119 countries. McDonald’s manage this system based on geographic system. It is the world’s largest chain of hamburger fast food restaurants serving nearly 47 million customers daily. McDonald was one of the largest global restaurant chain at one time‚ but there are many competitors now‚ multi-brand operator like Yum Brand (KFC‚ Taco Bell‚ Pizza hut) and sandwich chain Subway. In addition
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