Marketingmix McDonalds Hi‚ I will now discuss the extended marketing mix of McDonalds. The extended marketing mix consists of the 4 traditional p’s supplemented by the 3 p’s according to Booms and Bitner. I will start with 4 traditional p’s. Price‚ Product‚ Place and Promotion. Price McDonalds uses the ‘Going Rate Pricing’-strategy. This means that McDonalds prices their products according to the average market price. They do this because their isn’t that much difference between their products
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Thrissure‚kerala Mob: +233541457871‚ E-Mail:anandkavallor2005@yahoo.com Mob:+919048310373 PERSONAL PROFILE | * CAREER OBJECTIVE Aim to work in a challenging corporate environment‚ where growth and prospects are unlimited‚ which gives me scope to explore my skills with latest trends &advanced technologies and strive for excellence to meet the goals of the organization * BRIEF PROFILE 8 years of experience in Retail‚ FMCG &Telecom Sales .Well versed with International Retail Standards
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Shop Profile The shop that will be selling my product will be a high street store like Topshop‚ River Island or Miss Selfridge. It will sell a variety of different products ranging from make-up to fashionable clothing and footwear. It will also sell bags and accessories such as jewellery. The products will be arranged in a neat and formal layout in the store and I would make sure my product was visible to the customers which would also make it easier for them to find and the customer would be able
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A STUDY ON CUSTOMER PREFERENCE TOWARDS BAJAJ TWO WHEELERS WITH SPECIAL REFERENCE TO KOLLAM A project report Submitted to Amrita Vishwa Vidyapeetham in partial fulfilment of the award of the degree of Bachelor of Business Management Submitted by VISHNU PRASAD AM.AR.U3BBM10144 Under the guidance of Project Mentor: External Guide: Mr Vinod Kallada
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ORGANISATIONAL BEHAVOUR MGF2111 ASSESSMENT TASK 1 (PART 2) RESEARCH ESSAY INTRODUCTION This essay will discuss the key people management issues‚ found in McDonalds‚ being discrimination due to diversity and low motivation as a result of job specialisation. McDonalds is large corporation with thousands of employees‚ working in stores situated all over the world. This globalisation of stores insures a need for a diverse workforce in every McDonald’s store‚ in order to reflect the current diversity
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customer’s bank account. Customers can use the cards‚ instead of cash‚ to make their food purchases. Corporate goals for smart card implementation include cost savings in relation to money handling‚ reduced shrinkage‚ and increased loyalty through incentives and premiums. Smart cards eliminate the need for merchants to communicate with banks for authorization of purchases. McDonald’s is testing this technology at 870 restaurants across Germany. A payment system lets customers pay for goods using
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Customer service 1 © NSW DET 2008 Topic 1 - Customer service 2 © NSW DET 2008 Introduction It may seem strange that you are studying an area that you already know so much about—customer service. Whether we realise it or not‚ we always judge organisations that we come in contact with and so we already have quite a good understanding of a customer’s perspective. In this module we will put this understanding into a structured model‚ so it can contribute to developing organisational
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from comparing through perceived performance in relation to his her exception”. Since customer satisfaction is an important goal of any marketing program it is necessary to establish factors which help satisfy the customers. * Quality * Fair price * Economic & Efficient * Efficient delivery * Serious consideration After sales service Meaning of customer Satisfaction Customer “He is not dependent o n us‚ we are depended on him. He is not an interruption of it
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recreation service‚ public service‚ security service and so on… (Encarta Premium 2009) The key component of business is providing quality service for its customers. Quality service requires one way of follow up of the dynamic in the internal and external business environment through information gathering and analyzing to increase customer satisfaction. Customer satisfaction with service quality can be evaluated by comparing presumption of service received with expectation of the service needed.(Google) In
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Shatae McDonald English 101 Professor Daniel Burrello 27 May 2014 Drug Addiction is defined as a dependence on an illegal drug or medication. The abuse and misuse of drugs has become such a problem on our society. People have many different reasons for becoming addicted to drugs. Peer pressure; stress at home‚ or at work‚ overdue bills‚ and some people just do it out of pure boredom. Also‚ in a lot of cases‚ people are prescribed narcotics by their doctors that can be detrimental to any person
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