BSBMKG414A – UNDERTAKE MARKETING ACTVITIES SEMESTER 1‚ 2012 ASSIGNMENT 1 Company Chosen: McDonald’s Industry: Hospitality Founded: May 15 1940 Founder: Richard & Maurice McDonald Headquarters: Oak Brook‚ Illinois‚ US No. of Locations: 30000+ Worldwide Area Served: Worldwide Products: Fast Food P.E.S.T Analysis Political Factors The individual operations of McDonalds are influenced by the individual state and country policies by each government. E.g. there are certain some states in
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I have decided to use McDonalds for my portfolio project. McDonald’s operates the biggest chain of fast food restaurants in the world. They serve over 500 million customers in 100 countries. The company was established in 1940 as a barbecue restaurant by two brothers. Ray Kroc purchased the organization in 1955 and oversaw its growth around the world. McDonalds has a unique system of operations. A typical McDonald restaurant is either owned by a corporation‚ a franchisee or an affiliate. The company
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SHERIDAN College CASE STUDY ON McDonald’s JASKARAN KULLAR 991313325 BUSINESS MARKETING JOHN COOPER 14‚ MARCH 2013 McDonalds A Current Marketing Situation STRENGTHS 1. McDonald’s is the world’s largest restaurant organization. 2. Strong brand name and recognition. 3 McDonald’s generate more than $40 billion in system wide sale. 4 It operates over 35000 restaurants in more than 100
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MCDONALDS ASSIGNMENTS • Introduction : McDonalds was started in Illinois‚ USA by Mr A Krog‚ who had a vision for a value added‚ family orientated‚ clean fast-food outlet providing efficient and friendly service. Anywhere in the world one goes‚ one can expect the same high quality food with menus that are easily recognisable and trusted‚ whether you are in Thailand‚ London‚ Australia or Namibia. MCDONALDS OLD FORD ROAD‚ DURBAN is a sit-in and drive-thru fast food outlet which is situated in a
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Indomie Pricing Strategy One of the four major elements of the marketing mix is price. Pricing is an important strategic issue because it is related to product positioning. Furthermore‚ pricing affects other marketing mix elements such as product features‚ channel decisions and promotion. In this case‚ Indomie is brand of noodle which was produced by PT Indofood Sukses Makmur‚ Tbk. As a leader of brand noodle‚ Indomie has pricing strategies‚ it product-line pricing. They set different price in
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OPTIMAL SERVICE PRICING FOR A CLOUD CACHE OPTIMAL SERVICE PRICING FOR A CLOUD CACHE ABSTRACT: Cloud applications that offer data management services are emerging. Such clouds support caching of data in order to provide quality query services. The users can query the cloud data‚ paying the price for the infrastructure they use. Cloud management necessitates an economy that manages the service of multiple users in an efficient‚ but also‚ resource economic way that allows for cloud profit
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could be a great choice because the company claims they are working with the best suppliers‚ and provide the best quality food for their customers. McDonald’s also provides free toys to children with the Happy Meals which are targeted to children. McDonald ’s started selling Happy Meals with free toys targeted at children in the 1970s. The Happy Meal is generally a hamburger‚ french fries‚ and sugar drink that is high in sodium‚ fat‚ and calories. However‚ to eat a Happy Meal makes children happy‚
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http://fyi-penang.blogspot.com/2009/04/firefly-marketing-analysis-discussion.html Dragon88‚ B Uherek‚ E. (2006‚ 7). Low cost carriers - impacts. Retrieved from http://www.atmosphere.mpg.de/enid/information_2/Low_cost_airlines_- Yanos‚ M Gupta‚ S. (2012‚ 7 16). Top 5 medical tourism destinations in world. Retrieved from http://www.easydestination.net/blog/?itemid=2136 Opportunities for malaysian aviation http://en.wikipedia.org/wiki/low-cost_carrier. (2010‚ 7). Retrieved from http://en.wikipedia
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competitors. Business Week Magazine even ranked McDonald’s as "one of the ten most recognized brands in the world"‚ a position that creates significant opportunities for the company. An important strength that continues to have the most dramatic impact on McDonalds is their top level management. Even though this is classified an as internal strength‚ McDonald’s has capitalized on a management style that helps to infuse a strong culture. A dynamic aspect of the McDonald’s culture is the willingness to innovate
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EUROPEAN CONFERENCE OF MINISTERS OF TRANSPORT R E S E A R C H C E N T R E MANAGING URBAN TRAFFIC CONGESTION Summary Document T R A N S P O R T JOINT TRANSPORT RESEARCH CENTRE In January 2004‚ the Organisation for Economic Co-operation and Development (OECD) and European Conference of Ministers of Transport (ECMT) brought together their transport research capabilities in setting up the Joint Transport Research Centre. The Centre has 50 full members from Asia-Pacific‚ Europe and
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