definition of the Supply Chain 2020 research initiative‚ and this thesis’ position within that overall project. Additionally‚ this chapter discusses the motivation and methodology behind this paper as well as provides an outline for future chapters. 1.1 Thesis Scope The Supply Chain 2020 Project is a multi-year project initiated by the Center for Transportation & Logistics (CTL) at the Massachusetts Institute of Technology (MIT). The major research goal for the Supply Chain 2020 Project is to identify
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Ida Borin Professor Crooker Marketing Principles October 2‚ 2014 McDonald in the Global Market As I visited each site of each country‚ the similarities in products that McDonald offerings around the world are the burger sandwiches‚ dessert‚ lunch set menu‚ happy meal for kids‚ and drinks. The difference in the products offerings also different kind sandwich flavors‚ how many different type of cold‚ hot drinks‚ and dessert depend on the countries’ weather‚ website color layout‚ and service they offering
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|03 | |Coca-Cola: PEST Analysis |03 | |Value Chain Analysis: |05 | |IS/IT Strategy of Coca-Cola:
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EXECUTIVE SUMMARY McDonald’s India was incorporated as a wholly owned subsidiary – McDonalds India Pvt Ltd (MIPL) in 1993. In April 1995‚ the wholly owned subsidiary entered into two 50:50 joint ventures. The first with Connaught Plaza Restaurants (Mr Vikram Bakshi) to own and operate the Delhi restaurants‚ and Hardcastle Restaurants (Mr Amit Jatia) to own and operate the Mumbai outlets. This marked the beginning of an incredible era in the international McDonalds timeline. It was the beginning
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VALUE CHAIN AND COMPETITIVE ADVANTAGE OF PT.TOYOTA (BASED ON THE THEORY M. Porter) COMPANY PROFILE * PT Toyota Motor Manufacturing Indonesia * Headquarters Jl. Yos Sudarso‚ Sunter II‚ Jakarta 14330‚Tel (021) 6515551 (hunting)‚Fax (021) 6515360 Established: July 15‚ 2003 * Paid-in Capital: Rp. 400 000 000 000 * Shareholders: PT. Astra International Tbk (51%) & Toyota Motor Corporation (49%) * Toyota Dealer Network 5 Primary Dealer: * PT Astra International‚
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McDonald’s Corporation is the world’s largest fast food chain restaurant‚ primarily selling hamburgers‚ chicken‚ french fries and carbonated drinks. The business was begun in 1940‚ with a restaurant opened by siblings Dick and Mac McDonald in San Bernardino‚ California. Their introduction of the "Speedee Service System" in 1948 established the principles of the modern fast-food restaurant. The present corporation dates its founding to the opening of its first franchised restaurant by Ray Kroc‚ in
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Table of Contents TOC \o "1-3" \h \z \u INTRODUCTION PAGEREF _Toc400385288 \h 2INBOUND LOGISTICS PAGEREF _Toc400385289 \h 3OPERATIONS PAGEREF _Toc400385290 \h 3OUTBOUND LOGISTICS PAGEREF _Toc400385291 \h 4MARKETING AND SALES PAGEREF _Toc400385292 \h 4SERVICES PAGEREF _Toc400385293 \h 5Summary of strengths and weakness’ PAGEREF _Toc400385294 \h 5LVMH – Firm infrastructure PAGEREF _Toc400385295 \h 7COMPETITIVE ADVANTAGE PAGEREF _Toc400385296 \h 7STRATEGIC CAPABILITIES PAGEREF _Toc400385297 \h 8Upstream
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Introduction Many multinational fast food chains (MFFC) like McDonald’s and KFC are opening outlets in India. A fascinating aspect of these companies is the intricate marketing process they employ to gain a stronghold on the market. The marketing process becomes even more involved due to the behaviour of Indian customer being different from that of the western countries‚ where these chains have typically been operating. Even with several outlets in various locations in India‚ the marketing process of a new
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Corporation Chowking 1.2 Location of the Company (Head Office) 7/F Jollibee Center Building‚ San Miguel Avenue‚ Pasig City‚ Metro Manila 1.3 Location of Chowking 1.4 Background History of the Company Chowking (Chinese: 超群) is a Philippine-based chain that pioneered the Asian quick-service restaurant concept in the Philippines. The concept combines a Western fast-food service style with Chinese food. Chowking predominantly sells noodle soups‚ dimsum‚ and rice toppings. The company was founded in
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agreements with many external partners. More than half of all product innovations come as a result of such agreements. Currently‚ the company holds about 25‚000 active patents. 1 Operations - For its existing products‚ Proctor and Gamble’s value chain begins here with the acquisition of raw materials‚ packaging materials‚ and fuel. P&G uses suppliers to provide almost all inputs to the manufacturing process with the exception of a few chemicals that it produces in-house. Currently‚ the firm uses
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