Preview

Value Chain and Competitive Advantage of Pt.Toyota

Powerful Essays
Open Document
Open Document
4185 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Value Chain and Competitive Advantage of Pt.Toyota
VALUE CHAIN AND COMPETITIVE ADVANTAGE OF PT.TOYOTA
(BASED ON THE THEORY M. Porter)

COMPANY PROFILE * PT Toyota Motor Manufacturing Indonesia * Headquarters
Jl. Yos Sudarso, Sunter II, Jakarta 14330,Tel (021) 6515551 (hunting),Fax (021) 6515360 Established: July 15, 2003 * Paid-in Capital: Rp. 400 000 000 000 * Shareholders: PT. Astra International Tbk (51%) & Toyota Motor Corporation (49%) * Toyota Dealer Network
5 Primary Dealer: * PT Astra International, * PT New Ratna Motor, * PT Agung Automall, * Hasjrat PT Abadi, * NV Hadji Kalla Trd.Co. * * PT. Toyota Motor Manufacturing Indonesia * Headquarters
Jl. Yos Sudarso, Sunter II, Jakarta 14330,Tel (021) 6515551 (hunting),Fax (021) 6515360
Founded: April 2, 1971 * Paid-in Capital: Rp. 19.5 billion * Shareholder Toyota Motor Corporation (95%) & PT. Astra International Tbk (5%) * Production Facilities * Sunter area: Assembly and Packing Plant * Falkirk Plant: Plant Welding, Painting, Assembly

Vision

Being an automotive company's most successful and respected in the region by providing the best experience in vehicle ownership

Mission

Continuously provide products and services of high quality and meet customer needs through marketing programs that best
Develop competent employees by creating a good working environment to support the achievement of customer satisfaction
Strengthen collaboration with manufacturers, dealers and major dealers through communication and better cooperation
To develop a healthy company operating in all aspects, such as regulatory compliance, environmental and others

HISTORY OF TOYOTA

Brief History The establishment of the Toyota
Sometimes we'd never ask - ask in our minds, how its history to Toyota automotive company can grow up big and as famous as this ini. This isa brief review of the history of the Toyota.

In April 1935, 75 years ago he laid the foundation of Toyota, namely

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Mkt/571 Week1

    • 646 Words
    • 3 Pages

    Marketing deals with identifying and meeting human and social needs. One of the shortest definitions of marketing is “meeting needs profitably (University of Phoenix Library, 2013)”. The management of the company needs to take in the consideration that there are different customer segments with different expectations. Some of them are interested in low prices while another’s are concerned with the quality of the service.…

    • 646 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Hsa 505 Assignment 3

    • 2334 Words
    • 10 Pages

    In any kind of business, a customer is always considered as the greatest asset. No business can survive without customers. This is the reason why businesses, organisations and companies must ensure that they win the attention of their customer through the use of customer satisfaction strategies. There are many different ways in which customers can be attracted and retained. One of the most common ways is through offering goods and services which are of high quality to the customers. Customers are always on the lookout for business persons who can offer them value for their money.…

    • 2334 Words
    • 10 Pages
    Powerful Essays
  • Satisfactory Essays

    Chester

    • 1792 Words
    • 8 Pages

    . Always improve all the product that we have, and to keep maintain the trust of our customer.…

    • 1792 Words
    • 8 Pages
    Satisfactory Essays
  • Powerful Essays

    provide brand appropriate product to customers and it can also improve its in-stock position and…

    • 2519 Words
    • 11 Pages
    Powerful Essays
  • Satisfactory Essays

    Build superior brand value for consumers by delivering greater product benefits at the right price, compared to the competition.…

    • 325 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    take excellent care of the customer’s needs. They have the talent and expertise to do whatever the…

    • 915 Words
    • 4 Pages
    Better Essays
  • Good Essays

    MGT466_Analytical Essay

    • 498 Words
    • 2 Pages

    service, and overall value to customers is at the heart of our strategies. As an instrumental part of…

    • 498 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Strive to earn customers’ long-term loyalty by working to deliver more than promised, being honest and fair to provide exceptional personalized service that creates a pleasing business experience.…

    • 801 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    project 28

    • 1872 Words
    • 8 Pages

    To be the most admired and responsible Integrated Power Company with international footprint, delivering sustainable value to all stakeholder.…

    • 1872 Words
    • 8 Pages
    Powerful Essays
  • Better Essays

    Hr Training Class

    • 1699 Words
    • 7 Pages

    Customer demands and the rise in competition have caused many companies to focus on customer service and relations. The ability to provide great customer services has much to do with the success of many individuals and companies. Customer service isn’t about giving the customer exactly what they want. It involves skills such as problem solving, empathy, interpersonal skills, communication, and leadership abilities. Employee performance can be improved in many ways. Training is one way to emphasize employee performance. Each customer interaction is a representation on the company. How the employee handles the interaction is a direct determination of whether the customer will return.…

    • 1699 Words
    • 7 Pages
    Better Essays
  • Good Essays

    The implementation of a successful marketing program for a product and/or service lies in the idea of having complete faith in the product and/or service, of high quality and functionality, to meet the market's needs and expectations, and to courageously initiate such an endeavor, in spite of the magnitude of challenges that threatens the vitality of the organization. A marketer's job consistently involves the idea of the uncertain and the chartering of undiscovered, new market segments and territories, that may result in great profitability for the company or complete utter financial implosion. In order for a product and/or service to be marketed effectively, the company must project high…

    • 880 Words
    • 4 Pages
    Good Essays
  • Good Essays

    - Headquarter in Vinh Phuc: delivery cars for all dealers in the north and mid-Vietnam…

    • 869 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Assingment perodua

    • 945 Words
    • 4 Pages

    To be the most preferred automotive brand renowned for products and services of excellent quality which contributes to the development of the nation.…

    • 945 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Marketing

    • 547 Words
    • 3 Pages

    * Make customers loyal customers by involving the consumers more about the company and its offers. E.g. emails, customised bottles for special occasions and newsletters on the companies achievements.…

    • 547 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Finance Director1

    • 267 Words
    • 1 Page

    Comply with marketing standards and follow set processes for routine work Assist with the development of marketing processes over time Contribute ideas for improving…

    • 267 Words
    • 1 Page
    Satisfactory Essays

Related Topics