Background | 3 | PEST Analysis | 4-9 | 4Ps Strategies | 10-11 | References | 12-13 | Appendix | 14 | Company Background McDonald is a largest chain of hamburger fast food restaurants in the world. Approximately 68 million customers in 119 countries daily are served. The birth of McDonald began with Raymond Albert Kroc. He found two brothers (Richard and Maurice McDonald) who run a hamburger restaurant and acquired the franchising right from them to run McDonald’s restaurant. In 1955‚ McDonald’s
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Truman MGMT 1451 Capstone: Business Management March 22‚ 2011 Introduction In 1955‚ Ray Kroc founded the McDonald’s Corporation after partnering with Richard and Maurice McDonald to franchise a small restaurant that sells burgers‚ french fries‚ and beverages (Dess-Lumpkin-Eisner‚ 2009). Kroc bought out the McDonald brothers in 1961 for 2.7 million dollars and began a campaign to open McDonald’s restaurants around the nation and ultimately around the world (Dess‚ et al.‚ 2009). McDonald’s
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[pic] Mc Donald’s [pic] [pic] Marketing Mix (i.e.) 7 P’s [pic] Product [pic] A Product is any article‚ which a manufacturer can sell in open market. A Product has the capacity to satisfy human Wants. This creates Demand and facilitates marketing. The Product Mix includes the following variables: Product line and Range The various product line and range are as follow: • Style‚ Shape‚ Design‚ color
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Indian market Industry trends: Overall McDonald’s marketing mix Product Life Cycle Comparison of McDonald’s with its rivals McDonald’s India in 2010 Market Orientation McDonald’s Indian future References Title: McDonald was founded by Raymond Kroc in 1954. Today McDonald is the world’s leading food service retailer with more than 31000 restaurants in 119 countries serving more than 50 million customers each day. McDonald’s In India: McDonald’s‚ the ninth valuable brand in the world has
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HISTORY OF MC DONALD Dick and Mac Mcdonald were two brothers who started the McDonald’s brand in California after moving their hotdog stand to San Bernadino from Monrovia Airport. After realizing that hamburgers were their most popular product‚ the brothers reinvented their restaurant using their Speedee Service System in 1948. It was a concept that created a production line of hamburgers that were made before being ordered. This concept pioneered the fast food industry and was in complete contrast
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Table of Contents Preface .................................................................................................................. 2 Research Question................................................................................................. 3 Short History of McDonald’s .................................................................................. 5 Advertising to Children .......................................................................................... 6 House‐style
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Our group selected a popular fast food restaurant company; McDonald restaurant (Hong Kong) Limited; McDonald was a neighborhood restaurant established in USA‚ in 1955.The first McDonald was established in Hong Kong in 1975 and offered customer the American Big Mac Meal and located at Paterson Street‚ Causeway Bay. ***Section 1 Mission of McDonald: “To be our customers” favorite Place and way to eat with inspired people who delight each customer with unmatched quality‚ service‚ cleanliness and
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Analysis: Political Factor: Generally‚ McDonalds are affected by government policy on the regulations of Fast Food Company such as health and hygiene policy. Government realized health problem have been a big concern for everyone‚ people are having diseases such as cardiovascular and cholesterol because they are eating too much fast food. Furthermore‚ hygiene policy also is a big concern for a fast food company. Good relationship with government will bring McDonald on a better position to service in
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MARKETING ACTVITIES SEMESTER 1‚ 2012 ASSIGNMENT 1 Company Chosen: McDonald’s Industry: Hospitality Founded: May 15 1940 Founder: Richard & Maurice McDonald Headquarters: Oak Brook‚ Illinois‚ US No. of Locations: 30000+ Worldwide Area Served: Worldwide Products: Fast Food P.E.S.T Analysis Political Factors The individual operations of McDonalds are influenced by the individual state and country policies by each government. E.g. there are certain some states in Europe and the US wont allow fast
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North and South America‚ Europe‚ Australia and Asia‚ but are only thinly represented in the Middle East and Africa. The primary food products the company serves are hamburgers‚ cheeseburgers‚ chicken meals‚ french fries‚ coffee and milkshakes‚ but McDonald ’s is beginning to offer healthier products like wraps and salads. McDonald’s serves 64 million customers each day. McDonald’s sells its products in 117 countries and operates 32‚737 restaurants as of the end of 2010. Of the restaurants‚ 80% are
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