Karen Mae T. Villagonzalo Sales Promotion BSBA-MM 2-2S Assignment A. Promotional Mix‚ Components: - Promotional Mix: A specific combination of promotional methods used for one product or a family of products. - Components: Advertising - Presentation and promotion of ideas‚ goods‚ or services by an identified sponsor. Examples: Print ads‚ radio‚ television‚ billboard‚ direct mail‚ brochures and catalogs‚ signs‚ in-store displays‚ posters‚ motion
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problem There are several problems in computing the sales using calculator that the owner sometimes encountered. 1.3.1 General Problem This study will aim to answer this General question: Will it be useful for the company to have a Point of Sale? 1.3.2 Specific Problem Specially‚ this study sougth to answer the following question * What is the existing system of the company? * What is the advantages and disadvantages of a point of Sale (POS)? * Will the company be able to see pictures
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Which are the key factors that can contribute to successful sales through personal selling strategies in different industries? Sales Management May 31th 2013 Summary Introduction 3 I. Key factors 4 A. Selling Model 4 B. Value concepts 4 C. The performances 5 II. Comparison between two industries 6 A. Pharmaceutical industry 6 B. Car industry 7 Conclusion 8 References 9 Introduction Personal selling is a person-to-person communication with a prospect. Personal selling is a process
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Sales Promotion Sales promotion is one of the four aspects of promotional mix. (The other three parts of the promotional mix are advertising‚ personal selling‚ and publicity/public relations.) Media and non-media marketing communication are employed for a pre-determined‚ limited time to increase consumer demand‚ stimulate market demand or improve product availability. Examples include: • contests • point of purchase displays • rebate (marketing) • free travel‚ such as free flights A good definition
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The Indian Institute of Planning & Management Project Trimester (Spring Summer 2008-10) Sales and Distribution Management “Sales and Distribution” Effectiveness: A Comparative Study of Tata Sky & Airtel DTH. Submitted by: (GROUP NO.HR263)Gaurav Soni (16) Kumar Deepak (24) Sanya Gulati (49) Saurabh Mishra (51) DTH industry Group No. - HR-263 EXECUTIVE SUMMARY Over the years back as we all know cable TV was everywhere‚ but the two three years back a new technological revolution
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Chapter 6 Sale Force Structure 1. How many sales force in your organization? 2. What structure does your company use? Why? 3. How does this structure work? 4. Which part of the structure does the company most focus on? 5. What are the advantages of this structure to the company? 6. What are the disadvantages of this structure to the company? 7. What types of sales force organization structures does your company apply? 8. How do you divided your team? What regulations you use? 9. How does you manage
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UNIT 8 SALES : FORECASTING‚ BUDGET AND CONTROL Structure 8.0 8.1 8.2 8.3 8.4 Objectives Introduction Sales Forecasting Sales Quotas 8.3.1 How Quotas Are Set? 8.3.2 Attributes of A Good Sales Quota Plan Sales Budgeting 8.4.1 8.4.2 8.4.3 8.4.4 8.4.5 Purpose Methods Preparation Implementation and Feedback Mechanism Flexibility 8.5 8.6 Sales Control Methods of Sales Control 8.6.1 Sales Analysis 8.6.2 Marketing Cost Analysis 8.6.3 Sales Management Audit 8.7 8.8 8.9 Let Us Sum Up Key
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Personal Selling and Sales Management Scope and Importance of Personal Selling In the US‚ 14 million people are employed in sales positions‚ according to the department of labor. Sales personnel include stockbrokers‚ manufacturing sales representatives‚ real estate brokers etc. Most students in this class will have been employed as a sales person. Nature of Personal Selling Gives marketers: * The greatest freedom to adjust a message to satisfy customers informational needs‚ dynamic.
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Strategic Sales Planning H UGO JORGE B ARBOSA FERREIRA 30 NOVEMBER 2012 CONTENT Introduction The importance and rationale 1 2/3 for a strategic sales plan The challenges faced developing 4/7 the strategic sales plan The Key content required and 8/11 its purpose and other reflections Conclusion 12/13 References 14 INTRODUCTION Given the Teacher’s proposal‚ Kevin O’Brian and Mika Gabrielsson‚ in the ambit of the lecture Strategic Sales Management
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Signature: _______________________Date: _______________________ Do you have any sales or sales management experience? If so‚ please describe. What are your career plans/interests? What are your hobbies‚ sports‚ interests? Are you working during this semester? What are your other priorities? What kind of learning environment works best for you? -279400-390525 00 Queen’s School of Business COMM 434 Sales & Sales Management Course Outline (DRAFT FINAL as of Sep 5‚ 2014 – to be finalized
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