of an existing customer. Database is formed through the issue of future card and card is of three types silver card‚ gold card and sakthi card. Sakthi card is issued to ladies and this card provides‚ free sugar(1 kg) per month. Customer profitability analysis (CPA) is done on the basis of transactions made through the future cards. o Platinum customers (most profitable). o Gold customers (profitable). o Iron customers (low profitability but desirable). o Lead customers (unprofitable and
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Street Appliances To: Customer Relations Department From: John Wright‚ Customer Relations Supervisor Date: July 20‚ 2009 Subject: Improvement on written refusals I am writing today to provide all employees with some useful tips on how to compose a customer refusal letter. While the example letter to Mr. Largo is factual‚ there are some things that could be presented much better. Presentation of facts could determine if we are able to retain customers and reflect the credibility
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Volvo Trucks (A): Penetrating the U.S. Market Executive Summary The strategic problem is that Volvo is not creating superior value (Appendix 1) for its customers in the US market by utilizing its existence from early 70’s and thus has the poor market share of 11% relative to the top 3 competitors within the industry. The strategic opportunity is to increase the market share from 11.6% to 20% by 2001 by creating a product differentiation advantage. Through the acquisition of a technologically
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Current situation facing sweet treats bakery Sweet Treats bakery has been around for around for ten years and has enjoyed becoming one of Lancaster’s premiere cake bakeries. We have had success with building customer relationships and coming up with new and creative ways to address customer needs besides the basic round or rectangular plain cakes. With the trend of smaller portion sizes we expanded our offering to include gourmet cupcakes and were able to show an increase in sales. Currently our
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CONSEQUENCES OF CUSTOMER SATISFACTION AND DISSATISFACTION The consequences of not satisfying customers can be severe. According toHoyer and MacInnis‚ dissatisfied consumers can decide to: -• discontinue purchasing the good or service‚• complain to the company or to a third-party and perhaps return the item‚ or • engage in negative word-of-mouth communication.Customer satisfaction is important because‚ according to La Barbera andMazursky‚ “satisfaction influences repurchase intentions whereasdissatisfaction
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baggage handlers from your airline were hurling the luggage of the passengers about without any concern whatsoever. I looked in awe wishing our instruments weren´t there but they were. What is worse‚ when I tried to warn the employees they ignored our complaint completely. Unfortunately‚ what I feared the most happened‚ when I went to check on my guitar in Nebraska it was broken. As soon as I got out from the airport I started calling to your offices to explain what had happened‚ but unluckily instead
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visibility; whilst price is key‚ Whole Foods Market (WFM) does not discuss price through any of its outlets; WFM millennial customers could be directly targeted with an added value proposition. Brand Visibility The 365 Everyday Value brand has poor brand recognition. Informal conversations with regular WFM customers from Southwestern University proved that many customers are not aware that the brand exists. 100% of those surveyed did not recognise the 365 brand‚ and were unaware that WFM had
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Securities and Exchange Commission filed civil fraud charges against HealthSouth and CEO and Chairman Richard Scrushy of “allegedly duping investors into believing the company had met earnings targets” (washintonpost.com staff‚ 2004). The SEC’s complaint “alleges that since 1999‚ at the insistence of Scrushy‚ HealthSouth systematically overstated its earnings by at least $1.4 billion in order to meet or exceed Wall Street earnings expectations. The false increases in earnings were matched by false
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I would first like to let everyone know what an exciting opportunity the merging of InterClean and EnviroTech can be for our sales team. The companies have brought together two of the leaders in the institutional and industrial cleaning and sanitation industry. Together as one‚ these companies will be an unstoppable force with limitless possibilities. So I would like to welcome you all to take part and pride in this emergence. As managers for our company‚ we have the responsibility to uphold the
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Customer Service Research Paper Before I get into further analysis of my own personal experience‚ I am going to explain about different characteristics that are involved in customer service. Most businesses will tell you that quality customer service is the keystone to success. An essential component of outstanding customer service is the possession of a great staff. Larger companies may be weighed down by employee handbooks that specify the customer service guidelines. Independent‚ smaller businesses
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