Case Study Metabical Introduction Cambridge Sciences Pharmaceuticals’ (CSP) is international health care company Focus on developing‚ manufacturing and marketing products that treat various deceases Want to enter the market for weight-control products in the US Sucessfully managed to develop Metabical‚ new revolutionary product for weight lost SWOT Analysis Strenghts First prescription drug Has Food and Drug Administration approval Good results in clinical trials and market
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developing a goal-based approach to measuring your social media marketing return on investment (ROI). Introduction You have started your social media marketing. You are posting to Twitter and Facebook and interacting with your fans and followers. You feel like things are going well‚ but you are unsure how to determine the ROI and impact of your social media efforts. Don’t worry; you are not alone! Social Media ROI We recently surveyed 414 iContact customers to learn more about their challenges and
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Practitioner Article ROI in social media: A look at the arguments Received (in revised form): 16th June 2009 Tia Fisher has worked in on and offline marketing for over ten years‚ and in 1997 joined the New Business Development Team at eModeration (www.emoderation.com)‚ a leading international moderation and social media management company that lists many Fortune 500 companies among its clients. ABSTRACT Return on Investment (ROI) has become the Holy Grail of social media. Marketers are
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MDC Partners New York‚ NY JAMF Software - Casper Suite Return on Investment Analysis Introduction MDC Partners is a portfolio of best-in-class marketing communications companies whose strategic and innovative solutions lead the marketing industry‚ attract the finest talent‚ and achieve outstanding results for clients. We are a publicly traded company with compliance requirements driven by Sarbanes-Oxley and our clients. Because of the computing platform widely used in our industry‚ many
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4 Steps to Sales Training That Delivers ROI Steven Rosen‚ MBA Despite the economic downturn progressive sales organizations are continuing to invest 2-5% of their annual sales budgets in sales training and development. These organizations undoubtedly will outperform their competitors who don’t invest. Training and development is one of the key factors that lead to improved sales performance. The problem is that 90% of sales training is a waste of time and money. Most sales training is an event
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answer.) Exercise 12-18 Return on Investment (ROI) Relations Provide the missing data in the following table: Division Fab Consulting IT Sales $800‚000 $ ? $ ? Net operating income $72‚000 $ ? $40‚000 Average operating assets $ ? $130‚000 $ ? Margin ? 4% 8% Turnover ? 5 ? Return on investment (ROI) 18% ? 20% Exercise 12-20 Effects
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Mua Rồi Nước literally translates to “water puppet dance”. The origins of traditional water puppetry are contested1; the earliest reference to Water Puppetry in Vietnam was found at two inscriptions at the Long Doi Son Pagoda2 that describe the popular tale of The Legend of the Restored Sword3. Traditional performances contained twenty-thirty scenes from a possible repertoire of one hundred and thirty four. Performances today are shorter4 (Foley‚ 2001‚ p. 136). As the name implies‚ the theatre performance
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Metabical: Positioning and Communications Strategy for a new Weight-Loss Drug Q & A 1. Who is involved in the decision making process? What is the decision making process for Metabical? Since Metabical is a prescription drug for weight loss which can only be bought via a prescription‚ the overweight patients are not the only decision makers involved. The health care providers are also decision makers in this process for they are the ones who prescribe the drug. The consumer decision
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Metabical: Positioning and Communications Strategy for a New Weight-Loss Drug Case Study Case Article:Click Here Questions for Analysis 1. Metabical is faced with the task of positioning their product in the marketplace. Using the information from the case and your assigned readings‚ who are the key target segments for Metabical and what points of difference should be directed to each segment? Key Segments for Metabical are 1. End consumer(the patient) - Over weight adults
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HBS Case: Metabical: Positioning and Communications Strategy for a New Weight Loss Drug 1. What is the decision-making process for Metabical? Who is involved? Metabical needs to decide whom to sell and what means to use in order to reach this group successfully. This decision has to be taken by Printup and her marketing team. The target market should be identified; first of all‚ the segmentation of the market needs to be done in order to analyze which segment of the market would be more attracted
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