changes in competitive behaviour‚ marketing and customer service (Kotler‚ 2007:312). In other word‚ it is the automation of processes‚ controls‚ and information production using computers‚ telecommunications‚ software and ancillary equipment such as automated teller machine and debit cards. It is a term that generally covers the harnessing of electronic technology for the Information needs of a business at all levels. Ifezue (2003:38) lists some banking services that had been revolutionized through
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New Political Marketing Models in the context of WEB2.0 Politics and Media have never been separated since early time when politicians launched their campaigns by running newspapers. The media channels have been continuously multiplied‚ so the methods of combination of politics and media have been multiplied correspondingly. In 2008‚ thanks to the new media‚ especially the Web2.0‚ a new atmosphere was brought to politics. Web 2.0 is a joint name used to represent the new internetwork applications
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MARKETING MANAGEMENT II ASSIGNMENT 2 (WE ARE THERE) A senior citizen assistance services SUBMITTED TO: SUBMITTED BY: Prof.KAVITA PATHAK ABU UMAIR (01) AKANKSHA SRIVASTAVA(03) AMIT DUBEY(04)
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INTERNATIONAL JOURNAL OF MANAGEMENT AND MARKETING RESEARCH ♦ Volume 3 ♦ Number 1 ♦ 2010 SERVICE QUALITY IN THE PUBLIC SERVICE Prabha Ramseook-Munhurrun‚ University of Technology‚ Mauritius Soolakshna D. Lukea-Bhiwajee‚ University of Technology‚ Mauritius Perunjodi Naidoo‚ University of Technology‚ Mauritius ABSTRACT The purpose of this paper is to obtain a better understanding of the extent to which service quality is delivered within the Mauritian public service by drawing on front-line employees
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Introduction: "Marketing is marketing‚ irrespective of the product or marketplace". This is a theme common to many introductory marketing texts and degree courses. The two most common exceptions cited to this proposition are buying behavior models between consumers and business buyers and the extended ingredients of the services marketing mix. While the overall sentiments of marketing hold true across product and market boundaries‚ perhaps the differences are in fact more marked? Intends to spark
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in favor of research that would improve clinical nursing practice and be applicable to evidence-based practice‚ not nursing research that was specifically for academic or theoretical purposes (George‚ 2011). Sister Calista Roy’s Adaptation Model is a system model that describes how a person continually interacts with environmental stimuli. The five major elements of her theory are
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Critically Analyse the Marketing Strategy and Marketing Mix of a recent successful Marketing innovation in the financial services industry. According to the OECD Oslo Manual‚ a marketing innovation is “the implementation of a new marketing method involving significant changes in product design or packaging‚ product placement‚ product promotion or pricing”. Research and development to create new marketing innovations in the services industry‚ and in particular‚ the financial services industry‚ is largely
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A Report on USING SERVQUAL Model to assess Service Quality of AIRTEL i A Report on USING SERVQUAL Model to assess Service Quality of AIRTEL Submitted to Mr. Kazi Mahfuz Mamtazur Rahman Course Instructor Course Title: Service Marketing Course Code: MKT 402 Prepared by— Team: Megamind Aniqa Tahsin Anchal(787) Md. Saidur Rahman (792) Md. Shafaeth Zaman (802) Muqtadir Fattah Nayeeb (807) Nafiz Imtiaz Noor(816) Md. Ashiqul Islam (1332) Md. Asiful Islam (1985) Date of Submission 20th April‚ 2013
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services marketing integrating customer focus across the firmChapter 01 Introduction to Services Multiple Choice Questions 1. (p. 4) In the simplest terms‚ _____ are deeds‚ processes and performances. A. Attributes B. Experiences C. Services D. Goods E. Benefits Difficulty: Easy 2. (p. 4) The maintenance contract offered by Sears on its Kenmore refrigerators‚ dishwashers and microwaves is an example of a(n) _______. A. Service B. Experience C. Attribute D. Good E. Benefit Difficulty:
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Laba Bubble offers a full laundry and dry cleaning service that caters to the laundry needs of its customers in Muntinlupa City. It has been in the industry for more than 6 years and has steadily improving its operations while maintaining a good number of its customers. This analysis focuses on the five forces identified by Michael Porter which influences an industry. These forces are: potential entrants (barriers to entry)‚ threat of substitutes‚ bargaining power of buyer‚ bargaining power of
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