magnificence‚ is in its final stages of construction. Located at Yonge and Gerrard‚ the mixed-use building will play host to a populous community‚ economically rejuvenate the Yonge and college strip‚ and contribute to the urban renaissance of Yonge street. Aura is an excellent example of how urban intensification for the city will support economic development and alleviate the pressures of urban sprawl. The building consists of three stories of retail and 985 residences with underground connection to the
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international luxury brand. Burberry designs‚ manufactures and licenses apparel and accessories for distribution through its own stores and network of prestige retailers worldwide. In early 1998‚ the new management team at Burberry set out its strategy to reposition and revitalise the brand‚ which resulted in significantly improved results and strengthened the base to build the business. With continuous growth since last five years‚ Burberry has faced new challenges of brand sustainability and positioning
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Moral education‚ like character education‚ is not a new idea - it is as old as society and education. It addresses ethical dimensions of the individual and society and examines how standards of right and wrong are developed. Thus‚ moral education teaches core moral values‚ such as honesty and responsibility‚ care‚ etc‚ and helps to raise morally responsible and self-disciplined citizens. Problem solving‚ decision making‚ and conflict resolution are also important parts of developing good moral character
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BUILDING A PARAGRAPH LOGICAL ORDER A well constructed paragraph contains sentences that are logically arranged and flow smoothly. Logical arrangement refers to the order of your sentences and ideas. There are various ways to order your sentences‚ depending on your purpose. For example‚ if you want to describe historical background to an event or something that happened in a time in the past‚ you would need to arrange your sentences according to the sequence of action‚ from beginning to end. However
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In the middle of Manhattan‚ a non-descript building produced some of Rock and Roll’s iconic music of the 1950 and 60s. The period is steeped in harmonious girl bands‚ teen idols and probably the quintessential hallmark of this time period of Rock and Roll was the professional produced sound. The two titans of music producing hit after hit during this time period were the duo of Jerry Lieber and Mike Stoller and the other was once a student of Lieber and Stoller‚ Phil Spector and his infamous wall
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VS A COMPARITIVE ANALYSIS OF MARKETING STRATERGIES FOLLOWED BY NIKE AND ADIDAS Submitted to- Ritu MalhotraAssociate ProfessorFMS DEPT.NIFT KOLKATA | Submitted by- Ankita Singh (26) Savita Gupta(23) Vishwajeet bharti(25) Santosh kr.chauhan() Shrestha dey() INDEX 1. INTRODUCTION 2.1. BRIEF ANALYSIS OF INDUSTRY 2. MARKETING STRATERGY 3.2. CUSTOMERS
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Brand Extensions Brand extension is a marketing strategy according to which a company marketing a product or a service launches a new offering (product or service) that is related to the one of the existing brands of the company‚ but offers different benefits and/or targets a different segment. Organizations use this strategy to increase and leverage upon their brand equity. When a firm is introducing a new product‚ it has the following 3 choices on branding: 1. Developing a new brand for the
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Brand Equity A brand represents a “name‚ term‚ sign‚ symbol‚ or design‚ or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition.” Without a recognizable brand‚ a product is but a mere commodity. It’s more than just a name‚ term‚ symbol‚ etc. – a brand is everything that one company’s particular offering stands for in comparison to other brands in a cate-gory of competitive products. As the value
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Group Brand Audit Project Your group assignment is to pick a brand from the list of brands(attached) and conduct a thorough brand audit. Each group must study and analyze a different brand. Brands will be assigned on a "first come‚ first serve" basis. Post your group’s choice of brand and gp number on the “questions for Prof/TA” board so that everyone can see your group’s choice. This way‚ the other gps will know which brands are already taken on a first come first serve basis. Once your
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is a key element of a firm’s marketing strategy. Strong brands help establish the firm’s identity in the market place‚ and develop a solid customer franchise (Aaker‚ 1996; Kapferer‚ 1997; Keller‚ 1998). Owning the number one or two brand in the product category provides manufacturers withas well as providing a weapon to counter growing retailer power (Barwise and Robertson‚ 1992). A strong brand name Theycan also provide the basis for brand extensions‚ which further strengthen the firm’s position
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