Pp.123-133 Brand Equity‚ Customer Satisfaction & Loyalty: Malaysian Banking Sector Norbani Che-Ha* and Shahrizal Hashim** Services cannot be seen‚ felt‚ tasted or touched in the same manner in which goods can be sensed. Therefore‚ the key to success in services marketing is to ‘tangibilizing the intangible’ by using an extrinsic cue like a brand. Moreover‚ brands that are high in brand equity are organization powerful assets. They can lead to customer satisfaction and customer loyalty. This study
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different marketing and promotional strategies. Those whose strategies are aimed at not only boosting sales‚ but also developing ties and a long-term relationship with the customer have an upper hand in the long-term benefit of the business in terms of sales and profitability. One way of achieving this is creating a customer loyalty programme which is an effective marketing tool. This is attributed to the win-win situation whereby the customers are rewarded for their loyalty as well as the business acquiring
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Leadership Presence: The key to landing your next management position There is nothing more important today than effective leadership presence. The ability to encourage and inspire those around you has never been more needed than in this century. With such distractions as 9/11‚ the war in Iraq‚ and Hurricane Katrina‚ it is difficult to focus on the day-to-day operations that need to continue in order for us to ensure that our future will be secure; there is no other thing more important to America
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Running head: OBSERVER PRESENCE Qualitative observational research describes and classifies various cultural‚ racial and/or sociological groups by employing interpretive and naturalistic approaches. It is both observational and narrative in nature and relies less on the experimental elements normally associated with scientific research (reliability‚ validity and generalizability). Agar (1980) suggests that qualitative inquiry relies more on appearance‚ verisimilitude
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For one named resource evaluate the success of attempts to develop it to ensure sustainability The Common Fisheries Policy is a set of rules for ultimately conserving fish stocks. They aim to try and ensure that fishing and aquaculture are environmentally‚ economically and socially sustainable and hat they provide a source of healthy food for EU citizens. The first measures‚ setting regulations for access to fishing grounds‚ markets and structures were established in 1970. The Common Fisheries Policy
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Tokyo-based Department Store chain with six outlets in Japan and two more in London and New York. Recently‚ the performance of Yedo have been very dissapointing and few solutions have been recommended to solve the problems. The marketing strategies needed to maintain and increase profitability of Yedo are widely globalise it’s stores by opening more outlets in East countries‚ provide more products with low prices but good quality and concentrate on cost-cutting effort. 80 Some people
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1. Relevant literature The literature pertaining to relationships among customer satisfaction‚ customer loyalty‚ and profitability can be divided into two groups. The first‚ service management literature‚ proposes that customer satisfaction influences customer loyalty‚ which in turn affects profitability. Proponents of this theory include researchers such as Anderson and Fornell (1994); Gummesson (1993); Heskett et al.(1990); Heskett et al. (1994); Reicheld and Sasser (1990); Rust‚ et al. (1995);
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Loyalty Essay Loyalty is a complicated concept‚ which can be interpreted in many points of views. It is related to many other terms such as love‚ friendships‚ family relationships and many others. Loyalty is most of the time the basis of these other concepts. Without the presence of loyalty a strong relativity can never be built. Other than emotional relations‚ loyalty is valid for many other areas‚ as well. Many people know devotion as a synonym for loyalty‚ but it is certain that loyalty can
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MTV Networks – The Arabian Challenge Case Study Question 1: Experts felt that one of the biggest challenges faces by MTV while launching MTV Arabia was the prevalent culture in the Arab world. Discuss the Arab culture. What challenges does the culture pose to MTV? When talking about Arab it must be clear that there is not just “one” culture or society; it is full of different and various communities‚ groups and cultures. It can be said that each of these Arab countries have different thinking and
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Developing Brand Positioning Strategy for Canadian Club Whiskey [pic] Developing branding strategy for Canadian Club A. Assess and fully critique the success of Canadian Club’s repositioning strategies used in the case. Use brand theories and concepts to evaluate the company’s branding strategies listed in the case. According to Keller(1993) the
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