SUMMARY: Natureview Farm‚a Vermont-based producer of organic yogurt with a $13 million revenue ‚is the leading yogurt brand sold in natural food stores and has a 24% market share. it has achieved this through its special yogurt manufacturing process and a good rapport with the dairy buyers in the natural foods channel. As of the year 2000‚ the company faces a financial pressure to increase its sales to $20 million by the end of 2001 due to a planned exit by its venture capital investors .Natureview’s
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The first alternative that Natureview Farm can take in an attempt to increase revenues is to expand six SKUs of the 8-oz yogurt cup product line into one or two selected supermarket channel regions. It is important to note that this option is strongly advocated by the vice president of sales‚ Walter Bellini. The 8-oz cups represents almost 86% of Natureview Farms revenues and the segment is growing at an annual rate of 3% per year. In respect to customers‚ the 8-oz cups represent the most popular
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Natureview Farm Case Faced a challenge – Had to find a path to grow revenues by over 50% before the end of 2001. Had $13 Million in the end of 1999‚ needed $20 Million by the end of 2001. Should they stay with supermarket channel or the Nature Foods Stores? Key to the Natureview yogurt flavor and texture was the family yogurt recipe using only high quality natural ingredients (no artificial) Had a strong relationship with leading natural foods retailers Women (who are single and/or have kids)
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Tam Minh Nguyen MKTG 6200 Summer 1 2015 Natureview Farm Summerise Issue Identification: Natureview Farm was founded in 1989 as a small yogurt manufacturer‚ after 10 years‚ their revenues had grown from less than $100.000 to $13 million. The issue was that Christine Walker‚ vice president of marketing and his team needs to find a path to grow the revenues to $20 million in the end of 2001 from Feb 2000. Factors to Be Considered: Yogurt used natural ingredients and a special process that made the
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INTRODUCTION 2 1.1 CASE SUMMARY 2 2. OBJECTIVE/MAIN ISSUES 4 3. MARKET TREND ANALYSIS 4 3.1 ORGANIC PRODUCTS 4 3.2 YOGURT PRODUCTS 5 4. SWOT ANALYSIS 5 5. FINDINGS AND DISCUSSION 6 6. RECOMMANDATION 12 6.1 MARKETING STRATEGIES 12 6.2 PROMOTIONAL SUGGESTION 14 INTRODUCTION 1.1 Case Summary Natureview Farm Inc. is a small yogurt manufacturer that manufactured and marketed refrigerated cup yogurt under the Natureview Farm brand name. It was founded
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NatureView Farm Problem statement In the beginning of 2000‚ Natureview Farm is challenged to grow its revenues by over 50% by end of 2001‚ from 13 to 20 million USD. To achieve the target‚ Natureview has to take the strategic decision whether to enter the supermarket channel‚ which would impact every aspect of its business or to stay with its traditional distributors - the natural food retailers. A major consequence of Natureview’s decision to enter the supermarket channel would be its influence
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Natureview Farm Case Natureview Farm is a small yogurt manufacturer with annual revenues of $13 million. It produces three different size cups – 8 oz. cup‚ 32 oz. and 4 oz. cup multipack. However‚ Natureview’s goal is to increase its annual revenue to $20 million in two years. With a solid relationship with its current‚ successful strategy in the natural foods channel it is considering expanding into the supermarket channel. Conversely‚ it does not want to hurt the company brand it has created as
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Natureview Farm Case – Executive Summary Objectives 1. Grow Natureview’s revenue to $20M by calendar year end 2001. 2. Position Natureview for acquisition and / or find a new investor. Our Solution With opportunities such as the one presented in the Natureview Farm case‚ executives and corporate leaders have a tendency to focus exclusively on the stated revenue objective. We believe that doing so is short sighted and will not best position Natureview for acquisition or additional
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Natureview Farm Analyze the Case Natureview Farm manufactures and markets refrigerated cup yogurt. Unlike most yogurts on the market‚ the company specializes in organic yogurt. The company uses natural ingredients without adding the artificial thickeners that are used by most yogurt brands. Furthermore‚ they use milk from cows that were not treated with rGBH‚ which increased the average shelf life to 50 days. All of these allowed Natureview Farm to succeed in the natural foods channel. Due
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Introduction Fundamentally‚ this paper is about our findings of the Natureview Farm’s case study. In order to understand comprehensively about this company‚ we need to investigate further for the company’s past and current activities which is it will affect future growth of the company. All of this information is imperative to us in decision making process. Moreover‚ we could also make a decision what is the best strategy for the Natureview Farm. To understand thoroughly about the company‚ we need to:
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