POINT OF PARITY AND POINT OF DIFFERENCE These can be utilized in the positioning (marketing)[->0] of a brand[->1] for competitive advantage[->2] via brand/product[->3]. In essence: Points-of-difference[->4] (PODs) – Attributes or benefits consumers[->5] strongly associate with a brand‚ positively evaluate and believe they could not find to the same extent with a competing brand i.e. points where you are claiming superiority or exclusiveness over other products in the category. Points-of-parity
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Presentation Tips for Public Speaking We are going to treat the three most important aspects which you should keep in mind when preparing and giving presentations. These are audience‚ tone and attitude. Let’s start with audience. You have to know your audience‚ in order to match the information you are giving to their needs and interests. To do this‚ you could use a specific language or specific words. For instance‚ you could use jargon to make your knowledge of the topic clear to the audience
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Personality Assessment Instrument Critique Dekitia Yolonda Ruth PSY/525 January 21‚ 2010 Miranda Jennings Personality Assessment Instrument Critique An individual’s personality is measured with a personality assessment instrument that encompasses theories and technique. Traditionally psychoanalytical theories provided an outline for accepting behavior that was abnormal and perceptions that prophesized the outcome for prospect behavior. Since projecting personality trait occurs‚ career counselors
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GLOBAL MANAGEMENT - CASE STUDY Starbucks International Operations a presentation 1 GLOBAL MANAGEMENT - CASE STUDY Starbucks International Operations a presentation 1 First store opened in Seatle in 1971 165 Outlet in 1992 when company issued its initial shares of public stocks generates $4 billion per year in revenue Serves more than 33 million customer each week Partners with Albertson’s‚ Barnes & Nobles‚ Hyatt‚ Kraft‚ Marriot‚ Pepsi‚ United Airlines STARBUCKS facts and figures 2
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INTRODUCTION BASIC ELEMENTS EFFECTIVE OPENING TECHNIQUES CONCLUSION 1 2 HOW TO MAKE AN EFFECTIVE OPENING FOR A PRESENTATION EAP Presentation Team What included? 3 Basic elements: 1.Greeting 2.Title‚ subject 3. Purpose 4. Outline 5.Length 6.Inviting questions Attention getters 4 Problem technique Amazing fact technique Story/ anecdote technique Famous quote technique Thought – provoking questions technique Video analysis 5 Watch the video Analyze the techniques used to draw
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Reflective Statement on oral presentation of Arabic‚ Chinese‚ Indian‚ and Persian Poetry The interactive orals‚ presented to the class‚ brought up the fact of how closely related our countries are even though they seem very foreign. There were many philosophical‚ political‚ and social contexts discussed‚ but that’s not what poetry is all about. Poetry is about expression‚ it’s about showing your point of view‚ and your intake on the world’s aspects. These poems were developed through specific
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Lush Presentation – Data/ Sources Country Selection – 1) India – Chosen country 2) Turkey 3) China Country Selection- We originally had 3 different countries which we choose from and we managed to do a process of elimination‚ we did this by looking at different parts of the country and taking into account all the factors which will have an impact on Lush if those chose to expand their business to that particular country
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The first week of May‚ 2011‚ saw a broad commodities sell off‚ with commodity futures falling almost 7% and stocks linked to commodities down 5% from April 27‚ 2011 through May 5‚ 2011.1 Is this the end of the line for the bull market in commodities or just another stop along the way? Viewpoints caught up with Joe Wickwire‚ manager of Fidelity Global Commodity Stock Fund® (FFGCX | Get Prospectus Loading... )‚ for his thoughts on the recent sell off‚ and what it may mean for investors. What
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Financial Instruments and Hedging: Measurement Challenges Page 5.11-9 (c) These pre-tax earnings resulted from a transaction with an LJM1 affiliate related to Enron’s equity investment in Rhythms Netconnections‚ Inc. As previously stated‚ Enron now believes‚ based on current information‚ that the financial activities of the LJM1 affiliate should have been consolidated into its financial statements in 1999 and 2000 and will be restating prior years’ financial statements to reflect this change
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Career Presentation ON TARGET My Career Choice CHIEF MARKETING OFFICER ON TARGET Job Description Simply put‚ the CMO is to provide vision and leadership for all marketing and sales efforts. Responsibilities Include: • Brand Management and Improvement • Build Marketing Strategies • Hire Great Talent ON TARGET Pay Scale Low High Payscale.com $98‚000 $384‚000 Glassdoor.com $175‚000 $350‚000 Source: http://www.cmo.com/articles/2012/1/2/cmo-salary-survey-whats-the-point
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