INTRODUCTION Company Profile Founded by Bavarian shoe designer Adi Dassler‚ Adidas is one of the world’s most recognized brands. From the 1950s through the 1970s‚ Adidas drove the world’s athletic shoe market with its product originality. During that time‚ Adidas grew exponentially from a small‚ German‚ family-owned business into a multi-billion dollar‚ global sporting goods enterprise. Building its brand on “passion for sport‚” Adidas prides itself on an unrelenting work ethic‚ its strong international
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Nike Inc. International Strategic Marketing 8 Prepared for: 22-03-2009 Prepared by: Table of contents Case summary 3 Analysis Growth strategy 4 Competitor Analysis 6 SWOT analysis 8 Five forces model 9 Nike Case Summary Nike is a major publicly traded sportswear and equipment supplier based in the United States. It is the world ’s leading supplier of athletic shoes and apparel‚ and a major manufacturer of sports equipment
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EXECUTIVE SUMMARY This business report will examine NIKE incorporated. A brief history will be provided followed by a detailed analysis of the components of globalisation‚ including topics such as: ➢ Role of transanational corporations ➢ Global consumer ➢ Impact of technology ➢ Role of governement ➢ Deregulation of financial markets Also an analysis of NIKE’s marketing startegies will be included eg: ➢ Market segmentation ➢ Product and service ➢ Promotion ➢ Place distribution
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brands were Nike‚ Adidas and Puma. Once we had our brands‚ we had to discuss our objectives and from which company’s perspective were we conducting research for. We chose the brand Nike‚ as it has one of the most recognized symbols in the world. Our research was conducted as though we were working for the brand manager of Nike‚ in an approach to analyze Nike’s strengths and weaknesses by comparing them to the other brands of Adidas and Puma. From there‚ we wanted to determine what areas Nike needs to
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A) English essay about Nike For the past 10 years‚ companies have been busy focusing on social responsibility because the demand is high. Consumers are starting to think about the environment and working conditions in the factories. Consequently‚ companies now have to consider the conditions of the production‚ before Nike can have a good reputation. Consumers have never claimed as much as they do today from the producers of their product. However‚ Nike has restored humanity. It’s not okay‚ to buy
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reason for an organization ’s existence is to follow through on the mission‚ vision values‚ and goals taking into considerations all key stakeholders. However‚ every company has different set of stakeholders varying in power and significance. The Nike organization uses the collaborative process in functional areas identifying the key stakeholders to facilitate appropriate interactions. "In defining the company‚ strategic managers must identify all of the stakeholders groups and weigh their relative
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Nike‚ Inc. was founded in 1964 by Phil Knight and Bill Bowerman through an investment of $500 by each individual. Nike‚ Inc. was then called Blue Ribbon Sports and has evolved from being an importer and distributor of Japanese specialty running shoes to becoming the world leader in the design‚ marketing‚ and distribution of athletic footwear. Nike’s business model was developed by Knight while attending Stanford Business School in the early 1960’s. Knight realized that the United States’ consumer
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Nike Case 1. Should Nike be held responsible for working conditions in foreign factories that it does not own‚ but where subcontractors make products for Nike? No‚ I do not believe Nike should be responsible for working conditions in foreign factories. I do believe that there should be working standards in place and adhered to but I do not believe that is Nike’s responsibility. Nike is a business in order to run a successful business one must abide by good business practices including respecting
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1990’s Nike started facing criticism after several articles were released showing the poor labor conditions of its workers in sweatshops in places like China‚ Japan‚ and other Asian countries. As early as 1993 reports started being released about the poor working conditions. One such report was a CBS exposé by Roberta Baskin describing the working conditions of the Indonesian women working in the factories‚ explaining that they were making only $1.30 a day. During the report she criticized Nike and
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The History Of Nike Inc. Nike (originally known as Blue Ribbon Sports)‚ was founded by University of Oregon track athlete Phil Knight and his coach Bill Bowerman in January 1964 (Yahoo finance NKE profile page as of Jan. 2 2008). The company initially operated as a distributor for Japanese shoe maker Onitsuka Tiger‚ making most sales at track meets out of Knight’s car. Many top Oregon runners began wearing the shoes‚ and the shoe’s popularity grew quickly because of Kennan Meyer. The company’s first
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