MERCURIAL‚ THE NEW VAPOR 8 This new Nike ad is trying to expose a new soccer shoe called MERCURIAL. It is a shoe that Nike claims will help soccer players to achieve high-speed‚ control and lightweight explosiveness on the field and it is designed for elite-level play at top speeds. This product is aimed to young soccer players stating that they can be good athletes but with this shoes their performance and speed will be enhanced‚ making them better players on the pitch. This picture shows a
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firm’s bond‚ Johanna only used the interest expense of the year divided by the average debt balance‚ which fully ignored the discounted cash flow of the cost of debt. 2. If you do not agree with Cohen’s analysis‚ calculate your own WACC for Nike and be prepared to justify your assumptions. Combining the analysis above‚ we now give our own WACC calculation as following: 2.1 The value of debt(based on EXIHIBIT 3). Since the book value of debt may represent the market value‚ we merely
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BUSINESS ADMINISTRATION CASE STUDY – NIKE CSR (page 70) 1. In referring to the opening profile and the closing for this chapter‚ discuss the challenges regarding corporate social responsibility that companies in the apparel industry face in its supply chains around the world? Answer: There are 5 challenges related to CSR: a. Lack of awareness and benefit of CSR In fact‚ many of companies have little knowledge about CSR. In some cases‚ companies may have a greater understanding of CSR
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______________________________________________________________________________ Under Armour Enters the Basketball Shoe Market ______________________________________________________________________________ This case was written by Professors George E. Belch and Michael A. Belch. It is intended to be used as the basis for class discussion rather than to illustrate either effective or ineffective handling of a management situation. The case was
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September 2013 1. Situation analysis A. General Environment Sociocultural/Demographic – Under Armour was able to build its brand image through extensive sponsorship. Under Armour now provides gear to the NFL‚ MLB‚ MLS‚ NHL the USA baseball and Ski teams including other professional leagues abroad. In 2005‚ Under Armour was supplying over 100 NCAA division I-A football programs and 30 NFL teams. Only four years since its founding Under Armour had become a globally recognized brand‚ and was still
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EXECUTIVE SUMMARY This report is going to be discussing about Nike`s Company‚ focusing on its shoes. The report begins with the overview of the company‚ including history‚ a brief discussing of customer and competitor. The next part of the report will exploring how Nike creates and delivers value its targeting customer and capturing value from customer through the value delivery process and marketing mix which are product‚ price‚ place and promotion. This is achieved by understanding market
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Nike Positioning Process BUSI 433 Dr. Janis McFaul Ruben Gonzalez Pena Introduction Nike is one of the most recognizable companies in the world due to the specific logo as known as the “swoosh”. In the 32 years of existence‚ Nike has been able to be the industry’s leading sport and fitness company. The organizations mission is “To bring inspiration and innovation to every athlete in the world”. According to the founder Bill Bowerman “If your have a body‚ you are an athlete
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dedicated to consistently delivering outstanding financial results. SWOT Strength World wide presence in 200 countries Long list of product line Football Running Basketball etc. Focus on performance development and technology development Sponsorship to various sports and events like Olympics‚ Streetball‚Soccer‚Tennis etc. Brand reputation in achieving sports performance products Largest market share in Europe Weakness Limited exposure to U.S market Limited budget allocation to advertisement
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Howard V. Perlmutter (1985)‚ "Strategic Planning for a Global Business‚" Columbia Journal of World Business‚ 20 (2)‚ 3-10. DeTienne‚ Kristen and Lee Lewis (2005)‚ "The Pragmatic and Ethical Barriers to Corporate Social Responsibility Disclosure: The Nike Case‚" Journal of Business Ethics‚ 60 (4)‚ 359-376. Devlin‚ Godfrey and Mark Bleackley (1988)‚ "Strategic Alliances--Guidelines for Success‚" Long Range Planning‚ 21 (5)‚ 18-23. Dussauge‚ Pierre and Bernard Garrette (1999)‚ Cooperative Strategy: Competing
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Marketing Excellence / Nike Question 1: What are the pros‚ cons and risks associated with Nike’s core marketing strategy ? We can evaluate Nike’s core marketing strategy as related them to the relevant marketing theories. First of them is distribution theory. Nike distributes its products on different level basis. The high quality products are given to a certain distributers while the low price to be sold at highly discounted price at the retail stores such as Wal-Mart. Nike has also become the leader
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