Surf Excel‚ launched in 1954‚ is one of the oldest detergent powders in India and Pakistan. Initially‚ the brand was positioned on the clean proposition of “washes whitest”. However‚ with the emergence of numerous local detergent manufacturers and the entry of other global brands‚ Surf Excel underwent various changes in its Brand Communication; from ’lalitaji’ to ’dhoondte reh jaaoge’ to ’jaise bhi daag ho‚ surf excel hai na’‚ and is today communicated on the platform of ’Dhaag achcha hai’. This
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Declining sales of Ravi Soap Factory – A Case Study Introduction: One fine morning on Jan 2012 Mr. S.Singh Managing Director of Ravi Soap Factory was sitting in his office and he was worried at the declining sales volume and decreasing profits. He called upon the sales executive Mr. Manutosh Roy and Production Supervisor Mr. Satish Khurana and he said “Ours is the oldest and a well known soap manufacturing unit in this region and we have got a very good distribution network‚ we have the capability
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Title: Market Research on Consumer Preference towards Detergent Sector. Author Details – Name: Arnab Roy Chowdhury. Affiliation: Student‚ UnitedWorld School of Business. E-mail Address: arnabroychowdhury2010@gmail.com ACKNOWLEDGEMENT: I express my sincere gratitude to Ms. Sapna Choraria for giving me the opportunity to undergo this project. I
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Size Rs. 8800 Crores Total Volume- 2.3 Million Tonnes + 98 percent Penetration in India CAGR -10 per cent Consumption Pattern Increase 55 per cent Urban (14 percent users of Washing Machine) 45 per cent Rural Major Players HUL Nirma Ghadi P&G History of Hindustan Lever Washing Powder Market IN India MARKETING objectives PRICE CHART Segmentation Surf was launched in 1959. A family brand with tough stain removal and caring image. International to Ultra to Excel
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Marketing Management II Market Plan Company: P&G Product Category: Laundry Detergent Submitted to: Dr. S. R. Singhvi Section A; Group 2 1. 2. 3. 4. 5. Amlan Pati (07) Daman Bir Singh (22) Rajat Gupta (43) Shishir Shukla (47) Tanuj Goyal (56) Market Plan for P&G Detergents CONTENTS I. II. III. IV. V. VI. VII. VIII. IX. X. XI. XII. XIII. XIV. XV. Executive Summary………………………………………………………………...……….2 Segmentation‚ Target Market and positioning….....................................
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foodstuff‚ dairy products‚ cooking oil‚ bread‚ butter‚ cereals‚ beverages like tea & coffee‚ pharmaceuticals‚ confectionery‚ biscuits‚ glassware‚ stationary items‚ watches‚ toiletries‚ detergents‚ shampoos‚ skin care products‚ cosmetics‚ toothpaste‚ dish washing liquid‚ shaving cream‚ razor‚ batteries‚ shoe polish‚ energy drinks‚ soft drinks‚ clothing‚ furniture and household accessories to electronic goods like cell phones‚ laptops‚ computers‚ digital cameras etc. that are usually categorized as Fast Moving
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credited to its name. Every hour‚ P&G produces over 400‚000 pounds of Tide! Tide entered India in the year 2000 spearheading P&G’s entry into the extremely competitive‚ India Laundry business. Over the years‚ the category had been dominated by Wheel‚ Nirma‚ Ghadi in the low tier segment and Surf in the premier segment. In 2003‚ P&G‚ with its renewed focus on Emerging markets decided to explode the category‚ thereby ushering in an era of discontinuous growth of >20% CAGR per annum. Tide mirrored the company’s
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Surf Excel is a leading detergent brand produced by Hindustan Unilever Ltd in India. This product is marketed in different price ranges and quantities. There is a wide range of categories under surf excel which are designed for different types of washing machines‚ fabric‚ and needs. The decision to choose this brand came from a quick scan of the most popular detergent brand amongst college students. There are various factors that influence a consumer’s decision making process. The project involved
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last five years. The dishwash powders market‚ however‚ is shrinking — it has fallen by 50 per cent from 3 lakh tonnes five years ago (2003 data) * As per CII - The total size of the dish wash market‚ estimated at Rs 4.4 bn has recorded a negative growth of 3 per cent in 2003-04. Over 60 per cent of the market is dominated by bars‚ while dish wash powders accounts for 32 per cent. The penetration levels are‚ however‚ still very low. Product Categories 1. Powder – outdated category. The players
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Rural Consumer Behavior with Regard to Selected FMCGs Consumption Patterns and Brand Usage: A Study A Sarangapani* and T Mamatha** Marketing of FMCGs (Fast Moving Consumer Goods) plays a pivotal role in the growth and development of a country irrespective of the size‚ population and the concepts which are so interlinked that‚ in the absence of one‚ the other virtually cannot survive. It is a fact that the development of FMCG marketing has always kept pace with the economic growth of the country
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