into two broad categories - oil-based laundry soaps and synthetic detergents‚ including bars‚ powder‚ and liquids. The detergent market is mainly concentrated in the urban areas but the level of penetration in the rural for the past few years has been good. Market segmentation Detergent market in India can be further divided into four sub categories. • Concentrates and Compact Segment for washing machines such as‚ Surf Excel‚ Henko‚ Ariel‚ etc. • Premium Segment such as Surf Excel‚ Henko
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products‚ detergents‚ other non-durables such as glassware‚ bulbs‚ batteries‚ paper products‚ plastic goods etc. They are such items which are consumed daily or become necessity for human being. Everyone needs toothpaste as soon as they get up to washing their hand from soap after having their dinner. Hence this sector never had the shortfall of customer. Day by day the consumption and demand of this sector is increasing due to increase in population. Brake of this sector in India is as follow :
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Strategic Planning in Marketing Preface The purpose of the strategic planning is to find ways in which the company can best use its strengths to take advantage of the opportunities in the environment. For long run survival and growth‚ companywide strategic planning is done which involves defining a company’s mission‚ setting companies goals and objectives‚ designing the business portfolio‚ planning other functional strategies. Marketing Strategies and programs operate within the broader strategic
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ACKNOWLEDGEMENT We express our sincere gratitude to Dr.S.K. Laroiya for giving us the opportunity to undergo this project. We further thank him for lending a helping hand when it came to solving our problem related to the project. This project would not have been possible without his valuable time and support. We also thank Amity Business School for an opportunity to undertake a soft skill project at this crucial time in our life in MBA which helped us to understand the topics deeply which were
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CavinKare ‚Anchor ‚Nestle‚ Nirma and RSPL(Ghari) and some other regional players. Competitors of Surf excel: - Rin/Wheel :-Internal competitors from HUL. Ariel/Tide:- Procter and Gamble(P&G) Ghari:- Rohit surfactants private Ltd Nirma:- Other local powder Sr. No. | Questions | Answer 1 | Answer 2 | Answer 3 | Answer 4 | Answer 5 | 1 | Do you like the product? | Yes(21) | | | No(14) | | 2 | If yes‚ why? If no‚ why not? | Cleanliness/shine of clothes after washing | Fragrance is good
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ANALYIS OF FMCG SECTOR IN INDIA (MOHD FARHAN KHAN) Fast Moving Consumer Goods (FMCG) goods are popularly named as consumer packaged goods. Items in this category include all consumables (other than groceries/pulses) people buy at regular intervals. The most common in the list are toilet soaps‚ detergents‚ shampoos‚ toothpaste‚ shaving products‚ shoe polish‚ packaged foodstuff‚ and household accessories and extends to certain electronic goods. These items are meant for daily of frequent consumption
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Genesis Nirma is one of the few names - which is instantly recognized as a true Indian brand‚ which took on mighty multinationals and rewrote the marketing rules to win the heart of princess‚ i.e. the consumer. Nirma‚ the proverbial ‘Rags to Riches’ saga of Dr. Karsanbhai Patel‚ is a classic example of the success of Indian entrepreneurship in the face of stiff competition. Starting as a one-man operation in 1969‚ today‚ it has about 14‚ 000 employee-base and annual turnover is above Rs. 25‚ 00
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cable television in the terai region in 1997 ‚the companies like HLL ‚ Nirma ‚P&G‚Tomco started advertising their products heavily. The products include both detergent powder and detergent cake. HLL was focusing on “ SURF” detergent powder and “WHEEL” detergent cake. TOMCO was promoting economy detergent powder called “OK”. P & G was test marketing Arial microsystem. Nirma was also doing well in detergent cake and detergent powder segment. DECREASING PROFIT Decreasing sales volume and lower product
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assignment 2013 Entrepreneur Profile-Mr.Karsanbhai Patel NIRMA- From Rags to Riches -Gitika Kolli(1225112321) -MBA-C-GIM Gitam institute of management(2012-2014) Introduction: Nirma is one of the few names – which is instantly recognized as a true Indian brand‚ which took on mighty multinationals and rewrote the marketing rules to win the heart of princess‚ i.e. the consumer. Nirma‚ the proverbial ‘Rags to Riches’ saga of Dr. Karsanbhai Patel
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its risk across different product groups/Also it enables the firm to appeal to a much larger group of customers or to different needs of the same customer group .So when Videocon chose to diversify into other consumer durables like music systems ‚washing machines and refrigerators ‚it sought to satisfy the needs of the middle and upper middle income group of consumers. Likewise ‚ Bajaj Electricals.a household name in India‚ has almost ninety products in i8ts portfolio ranging from low value items
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