MICROECONOMICS PORTFOLIO Theme:- Changi Airport authorities must promote Airlines by giving them rebates in landing charges and office rentals to increase traffic on airport. Article selected for discussion:- “Changi must extend Lifeline”‚ THE STRAITS TIMES‚ 14 November 2009 Main points in the article:- • Firstly SARS Virus hit the aviation industry in 2003 and currently economic downturn is pulling it back. • Changi Airport authorities are giving
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TABLE OF CONTENTS Topic | Page | Decision Making Area 1:Determining the role of IMC Tools * Table of Articles * Summary of Articles * Observations * Conclusion | 3 | Decision Making Area 2:Establishing Objectives and Budgeting for the IMC Program * Table of Articles * Summary of Articles * Observations * Conclusion | 8 | Decision Making Area 3:Investment Decisions * Table of Articles * Summary of Articles * Observations * Conclusion | 12 | Decision Making Area 4:Message
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[pic] SUBMITTED BY AMIT KUMAR DASH 1. SMARTPHONES -: 3 Figure 1: Market Share Based On Operating System 6 2. SMARTPHONE ENTRY IN INDIAN MARKET :- 7 Figure 2: Market share based on Brand(2012) 8 Figure 3: Smart Phone v/s Feature Phone sales 2006-11 8 Figure 4: Mobile Phone Brand Share 2008-2011 9 Figure 5: India v/s Global YOY Growth Of Smartphone Sale(2008-11) 9 3. KEY PLAYERS IN SMARPHONE SEGMENT :- 10 4. 4Ps OF MARKETING :- 18 Figure 6: Sales based on Distribution
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M&A (Refresher) Microsoft - Nokia Deal SML -829 ; Mergers & Acquistion Course DMS ‚ IIT Delhi Group no-1 Pawandeep Singh Maniktala | Mayank Lau Nokia CEO Stephen Elop (left) and Microsoft CEO Steve Balmer shake hands at the announcement of Microsoft’s Acquisition of Nokia for $7.2 billion M&A - Microsoft - Nokia Deal Industry View : ● Nokia was one of many cell phone manufacturers that struggled ● Apple‘s iOS and Google ‘s Android gained dominance of the smartphone market and displaced cellphones
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SYNOPSIS 1. TITLE: “Factors responsible for Brand switching from Samsung to Nokia in smartphones in Indore region ”. 2. BRIEF OVERVIEW: 15 years ago‚ having a mobile phone was considered a luxury‚ but now it is a very common commodity. Just look around and you will see someone talking on a mobile phone. This device has become an integral part of our life. It is very interesting to see how the mobile handset market has evolved from ten years before to what it is now. What is even more
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Strategic Analysis Faculty of Business and Law Business and Management – Top Up Level: 3 Module: SIM336 Strategic Management Assignment Code: SIM336 Module Leader: Derek Harwood Issue date: January 2014 Return date: Wednesday 7th May 2014 – 1pm Contribution to module assessment: 100% First Name: Arthur Surname: TISSERAND Word Total Count: 3294 Student ID: 19907465744 Problematic: Why the Smartbox Company has several difficulties
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PSYCHOGRAPHIC SEGMENTATION SELECTED BRAND: NOKIA: (N-81) Nokia is a world leader in mobile communications‚ driving the growth and sustainability of the broader mobility industry. Nokia connects people to each other and the information that matters to them with easy-to-use and innovative products like mobile phones‚ devices and solutions for imaging‚ games‚ media and businesses. Nokia provides equipment‚ solutions and services for network operators and corporations. SELECTION CRITERIA:
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REPORT ASSIGNMENT INTRODUCTION TO MARKETING AC 220 2C GROUP MEMBERS: NAME STUDENT ID SITI AISHAH BINTI MOHD RAZI 2013215864 NUR IZZATI BTE ABDUL RAHMAN 2013866684 NURARTIKA BINTI MOHAMAD 2013244172 CHE FATHIN NABILA BINTI AZMI 2013851274 LECTURER’S NAME: PM MOHD KAMAL BIN ABDUL RAHMAN QUESTION 1 The Boston Consulting Group Approach classifies all its strategic business units (SBUs) according to the growth-share matrix. On the vertical axis‚ market growth rate provides
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Mission Statement This portfolio is a comprehensive assessment of the skills that I have been developing during this course and beyond. It is not only a showcase of my strengths and abilities‚ but also an indication of how I would like to present myself to future employers. This portfolio is also a record of my experiences in college and in work‚ a record that I can continue to add to and develop over the next few years. It is a continuous assessment of my professional capabilities and
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David Bubash EN 3150 Dr. Martin 3 February 2014 Midterm Portfolio Introduction: 1. Change a Nominalization This entry comes from my response of a philosophical article entitled “People or Penguins‚” by William F. Baxter. This article is about Baxter’s theory that humans should come before animals in all matters‚ and that every decision made should consider how greatly it would affect people. In the first paragraph‚ I summarized Baxter’s argument‚ and I wrote this clause: Original: “…everyone
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