"Nokia case study marketing strategy" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 6 of 50 - About 500 Essays
  • Good Essays

    Nokia C5 Case Study

    • 758 Words
    • 4 Pages

    high-quality music player etc. A new study on how people in India use mobile computing devices suggests that users can devise new and innovative uses for them if they have sufficient motivation. Nokia C5 - A Smart Handset for Modern People in Nokia Email Share Favorite RePublish Article Nokia C5 is a perfect mobile phone by all means because it brings countless features and applications with it wrapped in a beautiful casing. And the interesting thing is that Nokia has kept its

    Premium Mobile phone Mobile phone Nokia

    • 758 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Project submitted on MARKETING STRATEGIES OF PEPSI Page | 1 CONTENTS SR. NO. TOPIC PAGE NO. 4 4 5 6 7 8 8 9 10 11 11 11 12 12 11 11 12 14 15 16 17 19 19 21 21 22 22 23 23 24 25 25 26 26 27 28 28 29 29 30 31 32 33 Page | 2 I PepsiCo Mission…………………………………………………………… II A Brief Pepsi History ……………………………………………………... III Corporate Profile: PepsiCo In India………………………………………. 3.1 Origin Of PepsiCo India………………………………………… 3.2 From Joint Venture To Wholly Owned………………………… 3.3 Corporate Management..........

    Premium Pepsi Coca-Cola

    • 10955 Words
    • 44 Pages
    Powerful Essays
  • Satisfactory Essays

    Nokia Marketing Research

    • 1483 Words
    • 6 Pages

    standards of Marketing Research Association and within the domain of ethical standards PURPOSE: The purpose of the project was to conduct a customer satisfaction research with the mobile phone users.QMobile mobile Phone being are client were interested in finding out what are the customer satisfaction levels for their mobile phones . Since there is fierce competition in the market they would want to compare it with the most critical competitors like Chinese phones‚ Samsung‚ Nokia etc. AIMS

    Premium Mobile phone

    • 1483 Words
    • 6 Pages
    Satisfactory Essays
  • Good Essays

    Nokia Case

    • 538 Words
    • 3 Pages

    What are the trends in the mobile handset industry? What is Nokia’s strategy and how has globalization changed its way of operation? Trends: · Demand for phones in US and Europe are decreasing · High demand for cheaper phone models in Middle East‚ Southeast Asia‚ Africa‚ China‚ India o Low-cost handsets=reduced Average Selling Price o Growing market for $25 and $10 phones · Companies moving manufacturing plants to low-cost Asian countries * Rising

    Premium Middle East Labour relations Supply and demand

    • 538 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Ege’s Business- to- business market Ege differentiates its customers to “residential” and “contract”. (Strategy 2009). Residential customers are the retailers who buy carpets and resale them to the end customers (actual persons). Ege’s clients consist of the big chains such as Garant‚ Tæppeland. They have shops in more than 50 cities in Denmark‚ which covers the biggest part the country (garant.nu‚ taeppeland.dk). This is why ege’s carpets reach a lot of customers. The resellers have a close

    Premium Marketing Strategic management

    • 1922 Words
    • 8 Pages
    Better Essays
  • Satisfactory Essays

    Introduction: Nokia is a world leader in mobile phone industry‚ but its market share has recently been diminished by tough competition in the smart phone market. It targeted rural markets with mobile phones that are affordable and‚ the mobile phones were not only for the communication but also for varied purposes like torch light‚ radio etc. Farmers use it during nights as a torch light. Nokia was able to fully penetrate and conquer the still untapped rural mobile phone market. Nokia plans to conquer

    Free Mobile phone Nokia GSM

    • 917 Words
    • 4 Pages
    Satisfactory Essays
  • Good Essays

    Nokia Marketing Mix

    • 734 Words
    • 3 Pages

    Change for good With over 1.3 billion customers using Nokia devices‚ we’re in a unique position to effect positive environmental and social change around the world. For us‚ sustainability isn’t merely an exercise in damage limitation – it’s an opportunity to make a real difference‚ both to people and to our planet. Caring for the environment Climate change‚ energy and resource use are some of the biggest challenges facing the world today. From natural disasters to food security to rising sea levels

    Premium Sustainability Business ethics Corporate social responsibility

    • 734 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    content I. Introduction II. Context of Nokia business strategy and the significance of stakeholder 1. Vision 2. Mission 3. Objectives 4. Stakeholders a. Internal (Employees) b. Connected (Customers and suppliers) c. External (Government) III. External environment and organizational audit 1. PESTEL (located in Finland) 2. Five force 3. Organizational audit IV. SWOT analysis of company and strategic positioning techniques to the analysis of Nokia 1. Value chain 2. SWOT · Strength ·

    Premium Nokia

    • 7371 Words
    • 30 Pages
    Powerful Essays
  • Powerful Essays

    Internal Factor Evaluation Matrix (IFE Matrix) Critical Success Factors Weight Rating Weighted Scores Strength A savvy management team and a venture capital backing 0.20 3 0.60 Continuously well financial management and high gross margin profit 0.05 4 0.20 A flexible financial flexibility to pursued strategic acquisitions and alliances 0.05 3 0.15 Good relationship with strong channel suppliers 0.05 4 0.20 Well community building plan and strong brand loyalty and consumer involvement

    Premium Auction Electronic commerce

    • 1328 Words
    • 6 Pages
    Powerful Essays
  • Satisfactory Essays

    Case 9.2 Nokia Leads with Global Strategy 1. The environmental forces that influence Nokia’s marketing strategy in various countries are political‚ legal‚ and regulatory forces. A countries legal and regulatory infrastructure is a direct reflection of the political climate in the country. The political climate can influence how Nokia enters and how well it does within a given market in that country. Within industries‚ such as the Nokia industry‚ elected or appointed officials of influential

    Premium Mobile phone Smartphone

    • 382 Words
    • 2 Pages
    Satisfactory Essays
Page 1 2 3 4 5 6 7 8 9 10 50