Job S Chapter 3 Attitudes and Job Satisfaction (Click on the title when connected to the Internet for online video teaching notes) Learning Objectives After studying this chapter‚ students should be able to (ppt3-1): 1. Contrast the three components of an attitude. 2. Summarize the relationship between attitudes and behavior. 3. Compare and contrast the major job attitudes. 4. Define job satisfaction and show how it can be measured. 5. Summarize the main causes of
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BRAND IMAGE AND BRAND LOYALTY Muhammad Shafiq Gul[1]*‚ Dr Farzand Ali Jan** Dr Qadar Baksh Baloch Muhammad Faheem Jan*** & Muhammad Farooq Jan**** Abstract This study was conducted to determine the level of brand loyalty and image‚ to examine interactive role of those factors that determines brand image and loyalty‚ to determine level of brand loyalty and image of Toyota car users and to suggest measures for developing brand loyalty in district Peshawar. The data was collected through
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Summary of “Competition in Energy Drinks‚ Sport Drinks‚ and Vitamin-Enhanced Beverages” * Beverages were popular in the mid-2000s. However‚ nowadays consumers are reducing their consumption of carbonated soft drinks. * To handle this issue‚ beverage companies such as Coca-Cola and PepsiCo introduced alternative beverage such as energy drinks‚ sport drinks‚ and vitamin drinks‚ and also new relaxation drinks. * While trying to expand their market‚ beverage industry also got the
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the management of people/staff in order for them to make contributions to the objectives of the organisation. “HRM is the body of management activities and used in this way HRM is really no more than a more modern and supposedly imposing name for what has long been labelled personnel management” (Torrington et al‚ 2009). The best way to describe HRM is to look at what it aims to achieve i.e. its four key objectives: 1) Staffing – includes recruiting staff‚ up-skilling of staff and training and
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Title ‘Soft skill’ set identification for an apparel industry worker. Objective To determine required soft skill set‚ for an apparel industry worker and evaluate its impact on the individual and organization. Background Soft skills are personal attributes that enhance an individual’s interactions‚ job performance and career prospects. Soft skills refer to abilities that make people better employees and open doors to opportunities‚ that aren’t directly related to the subject matter for their
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INTRODUCTION Pakola is one of the most popular brands in Pakistan. The brand was created on 14th August‚ 1950. As per our slogan‚ “DIL BOLA …. Pakola”‚ we believe that Pakola is the heart beat of the nation and with its amazing taste holds the potential to ride the taste buds of the consumers at home and abroad. Although the green drink “Pakola Ice Cream Soda” is aynonyms with the name Pakola‚ but that’s not all‚ Pakola gives sensation by bottling other fruity flavors namely Pakola Orange‚ Pakola
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What is the difference between hard and soft Human Resource Management? Improve HRM is an essential and vital function for organizational success. Areas within HRM like Manpower planning‚ Job analysis‚ Selection and Recruitment‚ Compensation and Benefits‚ Performance evaluations‚ Contract negotiations and Labor legislations are parts of hard HRM whereas functions like Organizational development‚ conflict management‚ human resource education‚ leadership development‚ organizational culture
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Legalizing soft drugs such as Marianna can have its pluses and negatives. Both can be argued evenly with the same results. In this essay I will not choose sides‚ but I will explain the positives that Marijuana can offer as well as the negatives aspects of the drug. First I would like to explore some negative effects that marijuana can have on the human body. When marijuana is smoked‚ THC rapidly passes from the lungs into the bloodstream‚ which carries the chemical to the brain and other organs
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affective loyalty of retailer customers in order to establish the role played by loyalty programs in the development of these variables. Research Design Research data were taken from a survey carried out on 720 customers from a Spanish supermarket chain. A stratified selection by simple affixing was used. Out of the entire sample‚ 180 were participants in the retailer frequent shopper program that was in force at that moment‚ 180 in the card program and 360 were not participant in any loyalty program
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management based on the belief that human resources are uniquely important in sustained business success. An organization gains competitive advantage by using its people effectively‚ drawing on their expertise and ingenuity to meet clearly defined objectives. HRM is aimed at recruiting capable‚ flexible and committed people‚ managing and rewarding their performance and developing key competencies. ’ Lack of a universally agreed definition of HRM lies in the absence of a ‘coherent theoretical basis
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