Professional Diploma in Marketing 543 – Project Management in Marketing Work-Based Project Brief and Mark Scheme June 2014 Candidates are required to choose ONE out of the following TWO project briefs: Option One – Mobile marketing Option Two – Sponsorship (detailed separately) CIM Regulations Candidates must ensure that they are CIM studying members and have registered for this assignment by the required CIM deadline (printed on page six of the guidance notes). Once booked‚ if candidates
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Serve and one’s Universe of Obligation? Is there a difference between the two? There are several essential points to the question that will be addressed. The people in one’s Universe of Obligation are also the people they serve. If something or someone is no longer in one’s Universe of Obligation then one is no longer needed to serve them. This also holds true if something or someone is no longer needed to be served‚ then they are no longer in one’s Universe of Obligation. In other words‚ a person’s
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this article that leadership takes place in interaction with a multitude of followers as stakeholders inside and outside the corporation. Using an ethical lens‚ we discuss leadership responsibilities in a stakeholder society‚ thereby following Bass and Steidelmeier’s suggestion to discuss ‘‘leadership in the context of contemporary stakeholder theory’’ (1999: 200). Moreover‚ from a relational and stakeholder perspective we approach the questions: What is responsible leadership? What makes a responsible
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An American Right A long-standing right to citizens of the United States is dwindling at the hands of government officials. The right to bear arms‚ protected by the 2nd amendment has been up for debate nationwide for over a decade. Fearing that the right to private gun ownership will soon be diminished‚ the topic has gained the attention of people nationwide. Theories surrounding gun control figure that without firearms in citizen possession murder rates and gun related violence should heavily
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Stakeholder Influences on Programs In the field of Human Services‚ there are many details that must never be overlooked‚ there are many variables that must not ever be ignored‚ and there are many expectations from stakeholders that most definitely must be entertained by all staff and participants who are involved with a program. One may immediately assume when they hear the word "stakeholder" that it refers to the financial institution that has granted them the funding that made their program
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understand the Code before you sign this Certificate of Acknowledgement. Employee Name I have received and read the McCain Foods’ Code of Conduct and understand that I have an obligation to comply with it. I have received and read the McCain Foods’ Code of Conduct and understand that I have an obligation to comply with it. Code of Conduct Our Guiding Star McCain Foods Limited Brookfield Place 181 Bay Street Suite 3600 Toronto‚ Ontario‚ Canada M5J 2T3 (416) 955-1700 (416)
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Key stakeholders involved in this are:- • Farmers • vendors • Managers • Government For farmers: - As the farmers will get compensation in return and also housing facilities. . According to their claims made by Tata co. was Singur would become a mini-auto city and approximately 70 vendors would set up shop along with the factory. The total investment planned is to the tune of Rs 1‚000 core. The project had‚ however‚ generated controversy right from the start‚ particularly on the question
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How water aid communicates with its stakeholders Water Aids also uses advertisement and marketing as a way of informing and attracting stakeholders. In its adverts it shows the work it is doing in order to gain stakeholders and donations. Wateraid also uses presentations to talk to and inform stakeholders about the work the business is doing. Also Water Aid communicates with its stakeholders on the ground when teaching and helping them. Business communications are vital in the success of a business
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The Stakeholder Theory: Aiding in the Long Term Success of Corporations Managers of corporations‚ big and small‚ must make decisions everyday‚ incorporating the appropriate ethics and also maximizing corporate profit. The two major theories in decision-making are the Stockholder theory and the Stakeholder theory‚ both of which I will be explaining. First‚ I will explain the Stockholder theory as a short-term profit oriented model with regards to business ethics decisions. Then‚ I will explain
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Stakeholders are all those who need to be considered in achieving project goals and whose participation and support are crucial to its success. Stakeholder analysis identifies all primary and secondary stakeholders who have a vested interest in the issues with which the project or policy is concerned. This information is used to assess how the interests of those stakeholders should be addressed in a project plan‚ policy‚ program‚ or other action. The goal of a stakeholder is to develop a strategic
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