1) Executive Summary This report aims to evaluate the current strategic directions followed by Virgin Atlantic. Initially we discuss the organisation’s mission statement and identify how the vision of the company is reflected though the strategic objectives. It is established at CSR plays an important role one Virgin Atlantic as it is seen to have principles and high standards on acceptable behaviour‚ BBC News (2009). External factors are evaluated using
Premium Airline British Airways Singapore Airlines
Table of contents Introduction: 3 Competitive strategy of Virgin Atlantics: 3 Advantages: 6 Limitations: 8 Recommendations: 10 Constant analysis: 10 Hybrid strategy: 10 Competitive prices: 11 Value added services: 11 Conclusion: 12 Introduction: Today‚ competition in international markets has become severe and in order to sustain relevant position‚ organizations need to assume competitive strategies so that they can gain competitive advantages. (Rao‚ pp.185‚ 2011) The dynamic condition
Premium Management Strategic management Marketing
Organizational Structure and Culture Introduction In order to understand and evaluate different business structures one must be aware of the exact meaning and standards‚ which make that structure. Different business function in different ways. The World today is full of innovative and new structures‚ company cultures and ways in which companies base their work. Globalization has emphasized the meaning of company culture in ways that have led to completely new ideas‚ while
Premium Socialization The Devil Wears Prada Geert Hofstede
Organisational change: can an organisational culture be changed? Despite its ordered and steady foundation‚ organisational culture can be changed if it is guided by a comprehensive strategy. An organisations culture is founded by relatively stable characteristics‚ based deeply on values that are enforced by organisational practices. However‚ an organisational culture can be changed. This essay will aim to establish this and explain the measures which are involved in changing an organisational
Premium Management Organizational culture Culture
1. Describe the culture of Virgin group by seven dimension of organization culture. Organizational culture has been described as the shared values‚ principles‚ traditions‚ and ways of doing things that influence the way organizational members act. Actually‚ it can divided seven dimension of organizational culture which are attention to detail‚ outcome orientation‚ people orientation‚ team orientation‚ aggressiveness‚ stability and innovation and risk taking‚ and now I will use these seven dimensions
Premium Management Strategic management Marketing
1.1{a} Authority and power Span of control: -The number of dependents that a manager or controller can directly control. This number varies with the type of work: complex‚ variable work reduces it to six‚ whereas routine‚ fixed work increases it to twenty or more. -Management literature identifies various factors that cause span of control to differ among managers and in different organizations. For example‚ narrower spans of control are appropriate when the nature of work performed is complex
Premium Big Five personality traits Organizational culture Personality psychology
1. Describe the culture of Virgin group by seven dimensions of organization culture? Every company and organization whatever government or non-government are having their unique organization culture. So what is organization culture? ‘Organization culture has been described as the shared values‚ principles‚ traditions‚ and ways of doing things that influence the way organizational members act‚ and there are seven dimensions – attention to detail‚ outcome orientation‚ people orientation‚ team
Premium Management Virgin Group Richard Branson
management of organisations‚ the culture of organisation has become a vital theme in this field. This essay examines why organisational culture is considered as one of the most important factors to organisational success by explain three viewpoints. First is how organisational culture improves the effectiveness of the organisation. Second‚ organisational culture can be a source of competitive advantage. Third‚ organisational culture has influence on organisational creativity and innovation. This essay
Premium
REMAKING JC PENNEY’S ORGANISATIONAL CULTURE 1 Do you think JC Penney was justified in appointing Mike Ullman‚ an outsider‚ as CEO instead of Vanessa Castagna‚ considering that Castagna was instrumental in turning around JC Penney in the early 2000s? Soon afterwards‚ Castagna left the company. What are the pros and cons of “bringing in an outsider” and promoting from within”? Discuss too the impact of such decisions on the morale of the employees. JC Penney is a mid range chain
Premium Culture J. C. Penney Rite Aid
Culture cannot be managed Organisations do not form accidentally. It is the result of the belief that a group of individuals working together can accomplish the task that one individual cannot and the work can be done faster and more effectively. The process of organisational culture formation is first of all the process of creating a small group of individuals. From the 1980s there was a great number of discussions of organisational culture as a "source of fresh air" and antidote to attributes
Premium Management Mind Psychology