BMAKT2201 BMAKT2201 • INTERNATIONAL MARKETING CHAPTER 1 – INTRODUCTION TO INTERNATIONAL MARKETING Noraizan Abdul Rashid Faculty of Business Management & Globalization Tel : 603 8317 8833 (Ext 8125) Email: noraizan@limkokwing.edu.my WHAT IS MARKETING? • Marketing Involves: – Focusing on the needs and wants of customers – Identifying the best method of satisfying those needs and wants – Orienting the company towards the process of providing that satisfaction – Meeting organisational objectives
Premium Marketing Developed country Developing country
………………………………………………………….5 2.2 The effect of Culture and Sociology............................7 PART THREE: THE COMPANY MARKETING PLAN 3.1 Marketing (Country) selection and entry strategy……..8 3.2 Segmentation‚ targeting and positioning strategy……..8 3.3 Information and research strategy………………………...9 3.4 Production strategy……………………………………………9 3.5 Pricing strategy………………………………………………..10 3.6 Distribution strategy…………………………………………10 3.7 Promotion strategy
Premium United Arab Emirates
Inter-Mar L1 objectives basic concepts=international marketing‚internationalization‚global orientation etc. why and how firms go international=inter‚ external motivations different types of inter-mar-organizations=5types definition the marketing of goods and services across national boundaries it involves; identifying international marketing opportunities providing products and services that meet international market needs communicating with international audiences delivering products internationally
Premium International trade Marketing Globalization
Title: As the HRM Director in a British multinational company which specific factors would you take into account when recruiting and deploying managers to work in an overseas subsidiary? 1.0 introduction International recruitment is part of International Human Resource Management (IHRM) practices designed to match the new market realities. It requires the ability to match available international employees to existing corporate culture and job requirements (Abel‚ 2013). With development of economy
Premium Employment Management Personality psychology
Chapter 4 1. Culture- The human made part of human environment the sum total of knowledge‚ beliefs‚ arts‚ morals‚ laws‚ and customs and any other habit adopted by a society. Social Institutions- This Includes all factors that have an effect on the way people relate to each other example schools‚ media‚ and governments. Culture Values- The system of believes held by a people in a given culture.
Premium Sociology Culture Marketing
1.The International marketing is defined as performance of business activities including price‚ promotions‚ product and distribution decision and then the task of marketing research is to systematically collect data‚ process it in to valuable information which is vital for marketing decision. The information of host country on political stability‚ cultural attributes and geographical characteristic are required for sound for foreign markets. Information on economic general data on level of growth
Premium Marketing Research Marketing research
TENGKU ROWENA BT TENGKU RAZALI (0822218)SITI LIYANA BT ROZMI (0721620)NIK MALIHAH BT JUSOH (0723714)NAZIHA BT AZAM (0729704)ANNUR IZZAH BT ABDUL RAZAK (0911518) | Section Number | : | 1 | Course CodeCourse Title | :: | MKTG 4810International Marketing | Lecturer’s NameSemester‚ YearSubmission Date | ::: | Assoc. Prof. Dr. Ahasanul Haque1‚ 2011/20129th December 2011 | TABLE OF CONTENT NO. | TOPIC | PAGE | 1.0 | INTRODUCTION 1.1 Brief Introduction 1.2 Background of the Study
Premium Automotive industry Volkswagen Group General Motors
penetrate the market. But there is also an important issue that UAE is an Islamic region. Therefore‚ there are restrictions such as no pork in the Arab menu‚ no exposing outfits for the women and no alcohol consumption for the Muslims. These are the factors which the business counterparts should look into seriously. Other thing that important for Secret Recipe before enter the new market in UAE‚ they also should concern about the Microenvironment. In this paper‚ we found some strength and opportunity
Premium United Arab Emirates Marketing Middle East
Internet International Marketing Students are to present a research report on the implications of Internet technology in the international marketing of the firm. More specifically‚ the impact of the Internet on international marketing performance indicators such as sales from international customers has become clear (Mathews‚ Healy and Wickramasekera 2011). International marketing managers must be aware of this changing environment and the impact on marketing activities in international markets
Premium Marketing
INTERNATIONAL ASSIGNMENTS B. Sebastian Reiche & Anne-Wil Harzing Version September 2008 Published in A.-W.K. Harzing‚ & A. Pinnington (Eds.)‚ International Human Resource Management (3rd ed.). London: Sage. Copyright © 2007-2010 Sebastian Reiche and Anne-Wil Harzing. All rights reserved. B. Sebastian Reiche‚ PhD Assistant Professor IESE Business School Department of Managing People in Organizations Ave. Pearson‚ 21 Barcelona 08034‚ Spain Tel: +34 93 602 4491 Fax: +34 93 253 4343 E-mail:
Premium Management