SRI SHARADA INSTITUTE OF INDIAN MANAGEMENT-RESEARCH (Approved by AICTE) Plot No.7‚Phase-II Institutional Area‚ Behind The Grand Hotel‚Vasant Kunj‚New Delhi Tel: 32569295‚ 26124088‚ 26124088; Fax: 26124092; E-mail: administration@srisim.org; Website: www.srisim.org PROJECT ON TO STUDY PROMOTIONAL STRATEGIES OF COCA COLA PRODUCTS SUBMITTED BY AMRITESH PATHAK ROLL NO. 20080246 SECTION – B PGDM (2008-2010) ACKNOWLEDGEMENT Every endeavor undertaken to accomplish challenging goals
Premium Coca-Cola Soft drink Pepsi
Name: Remon Mossa Hanna Asyut Group (A) 1- What do you feel Coca-Cola has to offer potential employees? How does this help Coca-Cola attract a quality workforce? Coca Cola does not prefer external recruitment their basic focus is on internal recruitment. They maintain a talent bank for meeting internal hiring needs they only do external hiring in case of sudden recruitments they forecast their future needs and collect the data of applicants in advance Coca-Cola has to offer potential employees
Premium Coca-Cola Cola Pepsi
Coke and Pepsi are two big players in the market. The competition in the market has been such in which one company goes ahead with some new product and other company adopts a proactive approach and it comes up with something new that no one takes the advantage‚ Because
Premium Coca-Cola Marketing Soft drink
BRAND PERSONALITY & CONSUMERS Brand personality is the way a brand speaks and behaves to its consumers. A brand’s personality is like a set of human characteristics that one would associate with the brand‚ which allows their consumers to relate. Customers are more likely to purchase a brand if its personality is similar to their own as it gives the opportunity for consumers to make a connection with a particular brand. A brand’s personality stems from a companies understanding of their market
Premium Big Five personality traits Personality psychology Brand
References: Behind the hype‚ in an effort invisible to consumer Pepsi pumps in Rs. 3000 crores (1994) to add muscle to its infrastructure in bottling and distribution.
Premium Coca-Cola Pepsi Cola
industries. This framework was designed to help companies find ways to off-set a rival company and to help develop a more solid business plan. It has been known over the years a rivalry has existed been two of the biggest soda companies‚ Coca Cola and Pepsi. Three of Porter’s forces that are exemplified in this “coke war” are buyer power‚ barriers to entry‚ and rivalry which will be explained and elaborated on in the following essay. Buyer Power The retailers have a low to moderate buyer power over
Premium Soft drink Coca-Cola Pepsi
Why does the soft drink Dr Pepper depend on advertising to gain market share instead of offering cheaper sodas than Coke or Pepsi? Dr Pepper likely depends more heavily on advertising to gain market share because their product is completely different then the anchor products offered by Coke or Pepsi. Both of which are cola based products‚ whereas Dr Pepper is a different pepper flavored based soda. Additionally Dr Pepper is held by Cadbury Schweppes‚ a company who holds the third largest share
Premium Coca-Cola Soft drink Pepsi
marketing history. Pepsi began communicating these findings to consumers through "Pepsi Challenge" television ads .showing taste tests where Coca-Cola drinkers expressed preferences for a cola which was then revealed to be Pepsi‚ This campaign contributed to Coca-Cola ’s slow‚ but steady decline of market share in the soft-drink category. This erosion was most apparent in foodstore sales‚ which reflect consumer preferences more directly than do vendingtiiachine or fountain sales. By 1977‚ Pepsi had actually
Premium Coca-Cola Pepsi Marketing research
% | 1972 | 1975 | 1980 | 1981 | 1982 | 1983 | 1984 | 1985 | 1986 | 1987 | 1988 | 1989 | 1990 | Coke | 22 | 21 | 20 | 21 | 18 | 19 | 23 | 24 | 27 | 29 | 31 | 49 | 36 | Pepsi | 16 | 18 | 20 | 20 | 14 | 17 | 12 | 30 | 22 | 24 | 24 | 23 | 22 | ROE is even higher across years and it increased to 36% for Coke and 22% for Pepsi in 1990 from 22% and 16% in 1972 respectively. The main reason for being profitable is that the United States market took the soft drinks overwhelmingly and gradually it
Premium Coca-Cola Soft drink Pepsi
SUBMITTED TO: MISS MEHTAB-UN-NISA SUBMITTED BY: Wanher Liaqat SUBJECT: MARKETING TOPIC: MARKET PLAN (PEPSI) SUBMISSION DATE: 3rd April‚ 2012 COMPANY NAME: PEPSI INTERNATIONAL COMPANY PRODUCT: SOFTDRIKNS CARBONATED DRINKS
Premium Marketing Coca-Cola Pepsi