& Casielles‚ R. V. (2005). Consumer evaluations of sales promotion: The effect on brand choice. European Journal of Marketing ‚ 39 (1)‚ 54-70. Arnould‚ E.‚ Price‚ L. & Zinkhan‚ G. (2004). Consumers. New York: McGraw-Hill. Assael‚ H. & Keon‚ J. (1982). Nonsampling vs sampling errors in survey research. Journal of Marketing‚ 46 (2)‚ 114-123. Atilgan‚ E.‚ Aksoy‚ S. & Akinci‚ S. (2005). Determinants of the brand equity: A vertification approach in the beverage industry in Turkey. Marketing Intelligence
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leader in convenient foods and beverages‚ with revenues of about $27 billion and over 143‚000 employees. PepsiCo brands are available in nearly 200 countries and territories. Many of PepsiCo’s brand names are over 100-years-old‚ but the corporation is relatively young. PepsiCo was founded in 1965. Pepsi Co is one of the largest companies in the beverage industry. The market share of the Pepsi is first to Coca Cola. About 39% of the worlds market the products of PepsiCo control share. In Asia‚ they
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10/Oct/2012 Author: Bin Liu | ID #: U1037223 | Assignment # 2 | A Completed Analysis of Marketing Plan for Pepsi New Zealand | Executive Summary This paper presents a completed marketing plan/analysis for Pepsi in order to assist it regain its “second leader” position in the soft drink market in New Zealand. The first half of this paper shows the situation analysis of Pepsi. In particular‚ the internal analysis focuses on the power of suppliers‚ buyers‚ new entrants‚ and product substitutes
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concept of "customer life value"‚ branding is integral. A powerful‚ well-established brand also removes the product from the "commodity" category and often allows the company to operate without the need to participate in competitive price wars. Branding has taken on a greater significance in the past decade as companies begin to see their brands as assets - as valuable and as tangible as their systems and patents. So brands have become more than marketing slogans and icons today: they are now closely monitored
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Analysis of a Pepsi Advertisement Pepsi attempts to relate to their target audience by appealing to the sentimental side in all of us. In their ad they target the desires and beliefs and values of every American child and the child within all of us by using the symbolic images of the Christmas season and the magic that season brings with it. In this advertisement for Pepsi‚ a Teddy Bear is seen hanging on a string of lights on a Christmas tree with one hand while with the other he is reaching
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PROJECT REPORT ON “Consumer Acceptability & Brand Images of Parag & Amul in Lucknow.” 2010 ctives : 1. To acquire a better understanding of business environment under the professional guidance of practicing. 2. The practical experience acquired in the business concern with the theoretical knowledge received in classrooms and apply them in actual business situations soon after the completion of PGDM program. 3. To perform a propose
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COMPANY CASE BRITIVIC : CREATING A BRAND FLAVOUR Selected britvic brand : Questions for discussion: 1. core benefit of pepsi : A drink for refreshment without alcohol. Actual product of pepsi: • brand name: pepsi • quality level: excellent • design n packaging: regular (275ml)‚ disposable (500ml)‚ can (300ml)‚ regular (1 liter)‚ disposable (1.5 liter)‚ jumbo (2.5liter). • features : black colour with
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Analysis of Pepsi Refresh Project PR campaign (R.O.P.E. Format) Case Study #1 Pepsi Refresh Project In today’s generation Y age so many Americans and world citizens use social media. Facebook‚ Twitter‚ online blogs and photo and video sharing sites like Youtube are being accessed by a wide variety of publics. It makes sense that to run a successful PR and marketing campaign these social media sites be used to promote and spread the missions and objectives of the campaign
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1. Why do companies like PEPSI need to globalize? What are the various ways in which foreign companies can enter a foreign market? What hurdles and problems did Pepsi face when it tried to enter India during the 1980s? Companies like Pepsi need to be global for the following: * Expand Sales- Increase the market for their production by tapping potential new countries * Minimize Risks- Globalization and International trade also helps in minimizing risks. * To leverage on technology
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Pepsi: Promoting Nothing Q1) What markets should Pepsi target for Aquafina? A1) Since Aquafina is a consumer product‚ Pepsi should choose a large target market. Firstly‚ Pepsi could mimic the other water producers and target women. But to narrow the targeting even more‚ it could target the 20-35 aged‚ active‚ on-the-go‚ health-conscious woman. Then‚ in response to the concerns over teenagers drinking too many soft drinks‚ it can also position the drink as a substitute for soft drinks. This would
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