2014 Pepsi-Lipton Brisk CASE BRIEF JAY PAREEK 1482886 1 Problem Statement: In a strategic footstep to expand the market share in ready to drink tea market‚ Pepsi had decided to invest belligerently in its brand ‘Brisk’. The challenge that the top management of the company is facing is to choose a suitable advertisement media for Brisk i.e. Social media or TV based‚ that would help Pepsi-Lipton to: Reintroduce the brand Brisk Increase acquisition rate‚ and Build a loyal customer base
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PEPSI CO. CONTENTS: 1. EXECUTIVE SUMMARY 2. BACKGROUND 2.1 Brief history 2.2 Current financial status 3. MISSION STATEMENT 4.1 Mission statement 4.2 Revised mission statement 4. VISION STATEMENT 5.3 Vision statement 5.4 Revised mission statement 5. EFE MATRIX 6.5 EFE matrix 6.6 EFE matrix summary 6. CPM MATRIX 7.7 CPM matrix 7.8 CPM matrix summary 7. IFE MATRIX 8.9 IFE matrix 8.10 IFE matrix summary
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Many of us thinks about how Coca-cola and Pepsi begun in the soft drinks industry‚ and how this two industries was competing each other over 100 years? In that case we need to study and know about the history of these two industries‚ first we need to know its origin; the coke was invented by a pharmacist John Pemberton came from Atlanta in 1986. Pepsi was also created by a pharmacist named Caleb Bradham that is came from New Bern‚ North Carolina; Pepsi was invented in the year 1898. Coca-cola begins
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quartered in purchase ‚ NY with interest in manufacturing and marketing a wide variety of carbonated and non- carbonated beverages ‚ as well as salty ‚ sweet and grain – based snacks ‚ and other foods. PepsiCo founded in 1965 through the merger of pepsi –cola and frito –lay . A supply chain flow customer Customer order cycle Retailer Replenishment cycle Distributer Manufacturing cycle Manufacturer Procurement cycle Supplier Clearly defines process involved and
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Coke and Pepsi Learn to Compete in India CASE STUDY 2 International Marketing 1. The political environment in India has proven to be critical to company performance for both PepsiCo and Coca- Cola India. What specific aspects of the political environment have played key roles? Could these effects have been anticipated prior to market entry? If not‚ could developments in the political arena have been handled better by each company? There are several specific aspects of the political environment
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dy Managerial Economics Coke vs. Pepsi: An Economic Analysis Rebecca Simmons Managerial Economics Dr Sol Drescher December 4‚ 2012 Executive Summary In this case study we will do an economic analysis of two major competitors; Coke® and Pepsi®. We will look at the history of these to competitive giants and discuss how they have evolved over the years to become rivals in the 21st Century. In this case study we
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PRODUCT REPORT ’’ Crystal Pepsi Prepared by Yeo & Ong March 5‚ 2009 There was a marketing fad in early 1990s equating clarity with purity. Just to name a few‚ Miller Brewing Co. came up with Miller Clear(March 1993)‚ Coors Brewing Co. came up with Zima Clearmalt (1992)‚ Procter & Gamble came up with Ivory clear liquid hand cleanser and Colgate-Palmolive came up with Clear Sparkling fresh dishwashing liquid. Last but not least‚ PepsiCo came up with Crystal Pepsi in April 1992. Company Brief
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requirements…………………………………………………………4/7~5/7\ The efficiency and reliability of international logistics…………………..5/7~6/7\ Conclusion ………………………………………………………………….6/7\ References…………………………………………………………………7/7\ International trade and international Logistics The rapid expansion of trade liberalization and the growth of global capital markets and integration‚ information technology and the progressive development of communication technology‚ making the original messy market countries and regions
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[pic] STRATEGY FOR ENTERING AND DEVELOPING INTERNATIONAL MARKETS Justyna Michel Characteristic of the Mokate company Mokate is one of the biggest polish producers of coffee‚ tee‚ coffee creamers and since 2011 exclusive distributor of Lavazza coffee in Poland. The history of Mokate has started in 1927 in Goleszów (in southern Silesia) where Joseph Mokrysz opened a shop‚ a restaurant and acquired concrete plant. In this form‚ the
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CASE NO. 11:- Pepsi-Cola Products Philippines Inc. 1. Stakeholders 1.1. The five-year girl and the injured: - as because of this incident a five year girl lost her life and nothing is more precious that life. 1.2. Customers: - because people were resting their futures in the hands of this number fever promotion campaign. 1.3. Victoria Angelo‚ her family and families like hers: - these people who didn’t have enough money to eat were buying Pepsi in the hope of changing their whole life. The rich
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