Effective Communication Case Study Analysis Case 9-1 Pepsi Syringe University of Phoenix Public Relations / MKT 438 Charles Bocage‚ Dean of Education‚ Apagy Technology Group‚ MBA‚ MSIS‚ TQM January 22‚ 2007 Effective Communication Case Study Analysis Case 9-1 There’s a Syringe in My Pepsi Can Public‚ private‚ and non-profit organizations have experienced unprecedented change. The function of public relations has gained recognition for providing appropriate counsel to organizations
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Running Head: COCA COLA AND PEPSI A COMPERATIVE STUDY Coca cola and Pepsi: A comparative study of Pension plans‚ investment and Employment preference April Oaks-Brunson Ms. Brenda Adams Intermediate Accounting III February‚ 18‚2011 COCA COLA AND PEPSI A COMPERATIVE STUDY Coca cola and Pepsi: A comparative study of Pension plans‚ investment and Employment preference Pension and Postretirement Benefit Plans The Coca cola has a non-contributory
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Trop50‚ and Farmstand.(1) COMPANY ANALYSIS The Pepsi Company PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio of hundreds of products including 22 brands that generate more than $1 billion each in annual retail sales. Its main businesses include – Pepsi‚ Mountain Dew‚ Lay’s‚ Gatorade‚ Tropicana‚ 7 Up‚ Doritos‚ Lipton Teas‚ Quaker Foods‚ Cheetos‚ Mirinda‚ Ruffles‚ Aquafina‚ Pepsi Max‚ Tostitos‚ Sierra Mist‚ Fritos‚ and Walkers.
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Factors affecting Demand of Pepsi( Cold drink) (1)Changes in the Price (2)Changes in consumers’ Income spent on goods and services (3)Changes in the Tastes/Preferences of consumers for goods/services (4)Changes in the Prices of related goods and services: Substitutes and Complements 5) changes in interest rates and the general availability of credit. Many households finance consumption through borrowing. If interest rates rise‚ demand contracts for many goods and services; particularly
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is currently 18-24 year olds‚ with secondary targets of 13-17‚ and 25-30 year olds. COMPETITION | |STRENGTHS |WEAKNESSES | |LIPTON |-no preservatives‚ artificial |- currently trails behind competitors in most| | |colors or flavors |developed markets
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Frito-Lay salty snacks‚ Quaker chewy granola bars‚ Pepsi soft drink products‚ Tropicana orange juice‚ Lipton Brisk tea‚ Gatorade‚ Propel‚ SoBe‚ Quaker Oatmeal‚ Cap’n Crunch‚ Aquatint‚ Rice-A-Roni‚ Aunt Jemima pan cake mix‚ and many other regularly consumed products. The company consists of the snack business of Frito-Lay North America and the beverage and food businesses of PepsiCo Beverages and Foods‚ which includes PepsiCo Beverages North America (Pepsi-Cola North America and Gatorade/Tropicana North
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71.2 Pepsi One 55.5 Mountain Dew 55.0 Mountain Dew Code Red 55.0 Diet Mountain Dew 55.0 Mellow Yellow 52.8 Surge 51.0 Tab 46.8 Diet Coke 45.6 RC Cola 43.0 Diet RC 43.0 Dr. Pepper 41.0 Diet Dr. Pepper 41.0 Diet Sunkist Orange 41.0 Mr. Pibb 40.0 Sugar-Free Mr. Pibb 40.0 Sunkist Orange 40.0 Storm 38.0 Big Red 38.0 Pepsi-Cola 37.5 Diet Pepsi Jazz 37.5 Diet Pepsi 36.0 Wild Cherry Pepsi 38.0 Diet Wild Cherry Pepsi 36.0 Diet Pepsi Twist
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bars‚ Pepsi soft drink products‚ Tropicana orange juice‚ Lipton Brisk tea‚ Gatorade‚ Propel‚ SoBe‚ Quaker Oatmeal‚ Cap ’n Crunch‚ Aquafina‚ Rice-A-Roni‚ Aunt Jemima pancake mix‚ and many other regularly consumed products. Company History PepsiCo Inc. was established in 1965 when Pepsi-Cola and Frito-Lay shareholders agreed to a merger between the salty snack icon and soft drink giant. The new company was founded with annual revenues of $510 million and such well-known brands as Pepsi-Cola‚ Mountain
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and experience. A strategic plan for PepsiCo North America is hereby proposed as follows for the geographical region of the national United States for the Pepsi Soda Product promotion to consumers between the ages of 12 through 18 years of age. It will utilize a pull strategy through the distribution channels to stimulate demand for the Pepsi carbonated soft drink to the end users as defined to maintain Pepsi’s younger generation of consumers over the next two decades. The strategic plan will consist
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Creative Strategy Brief: AriZona Iced Teas Product Overview AriZona Iced Teas are a brand of ready-to-drink beverages originating from New York. There are various different types of teas‚ with the main sections branching off to green‚ black‚ white‚ and herbal teas. However‚ extensions include diet teas‚ juice blends‚ concentrates‚ energy/sport drinks‚ decaf teas‚ and even flavoured bottled water. All beverages are made from 100% natural ingredients and each type of tea has its own story
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